Andrew Schwartz Email & Phone Number

Beaverton, Or, Us

Director of Metaverse Engineering is a thought leader inside the organization, leading a team of Developers, Designers, Data Scientists, Game Designers, Game Developers, Innovation Entrepreneurs and Product Managers focused on realizing the potential of the Metaverse as a blended Digital and Physical evolution of immersive connectivity. The team works across the entirety of Nike’s organization to develop new products, processes, and opportunities to life, helping to create the future of sport• Directed creation of Web3 tools, digital goods and products, digital twins for both products and processes• Developed strategy/approach for defining Metaverse within a product company• Led the development of a portfolio of Metaverse projects spanning Identity, Activity and Commerce

Beaverton, Or, Us

Sport Moment Experiences is a Consumer Innovation Platform that activates innovation by introducing new ideas and technology to Nike through known Sport, Brand, and Cultural moments such as the Olympics, World Cup, NBA All-Star Games, Product Launches and Sponsored Events. These events become open-air laboratories for identifying, introducing and scaling technology for use across the company. We work with partners within Nike and external teams to create projects that both build great experiences for events, and evolve the enablers needed for future activations. • Created immersive consumer experiences for World Athletics Championship 2021, US Open 2022, Boston Marathon. 2023, World Cup 2022 and 2023, and Olympics 2024 increasing Member Engagement and Acquisition• Partnered with Nike Running and Jordan to launch AR, Mobile and Retro-Games and Spatial Pop Up Shops for Pegasus 40 and Air Jordan XI sell-through launches• Designed an NFC based identity model that provides every product a unique digital experience

Beaverton, Or, Us

Washington, Dc, Us

Portland, Oregon, Us

Acton, Massachusetts, Us

Twice elected member of the Acton Boxborough Regional School District School Committee. Subcommittees include Budget, Community Engagement, Elementary School Naming, Mascot Naming, and Health Insurance Trust

I have had the privilege of Guest Lecturing at Universities about Innovation, Digital Strategy, Branding, Metaverse Technology, Blockchain, AI, Consumer Experiences, and CreativityNorthwestern University Kellogg School of BusinessStanford d.SchoolUniversity of California IrvineMassachusetts Institute of TechnologyPortland State UniversityUniversity of Cincinnati College of Design, Architecture, Art and Planning

Utilized brand and business strategy experience to assist organizations with their innovation, product and brand marketing needs. Focus on Healthtech and Fintech

New York, Us

Director of Innovation leads a team of Data Scientists, Architects, Designers, Developers and Product Managers to create new products and services to help facilitate insight for buyers and sellers within the financial services world. Intralinks is the connective tissue of investing, providing tools and secure areas for buyers and sellers to understand the value of potential investments. Our team helps to remove uncertainty, reduce risk and evaluate new ways to assist in the deal making process • Established the Innovation team, across all skill sets and managing the creation of all processes and procedures • Created strategy/approach for building out products via internal and external research • Led the development of 13 data science related projects across the deal making process

Boston, Ma, Us

Senior Digital Product Leads manage a portfolio of new products focused on helping Blue Cross Blue Shield of Massachusetts member better manage their health care. I lead a portfolio of products that include introducing new channels of communication, easier management of products and more efficient message management • Leading discovery, design and development of multiple products within the digital portfolio• Launched first Member Services Chat Omnichannel product• Created Innovation to Launch process for Omnichannel Digital Team

Menlo Park, Ca, Us

A confidential startup based in Silicon Valley developed breakthrough mobile screen technology to bring new depth to mobile device users. I was brought in to assist in the creation of developing methods strategies for content creators as well as assess the viability of a stand-alone content studio within the organization. • Created go to market content creation strategy for breakthrough mobile technology startup • Developed internal value assessment for stand-alone content studio • Designed multiple games and applications to best showcase breakthrough mobile technology startup

Woonsocket, Ri, Us

CVS Health Digital Innovation Lab brings ideas from cocktail napkin to production within CVS Health. Our Digital Innovation Process brings in ideas from both internal and external sources, clarifies and prioritizes the concept against a filter of strategic fit and business value, researches how that concept will fit within the context of CVS Health, tests the feasibility, builds prototypes and brings those prototypes into the production process. I ran the Digital Innovation Lab. We have facilities in Boston and Rhode Island. In its first three years, the lab reviewed over 350 ideas, moved more than 30 of them through the Digital Innovation Process and brought a dozen products to market. • Developed Digital Innovation Process to bring ideas from conception to production• Created Research and Insight standards for use within all Digital Innovation projects• Designed and oversaw construction of two lab centers• Managed Prescription Benefits Management Digital Innovation Portfolio• Managed Cross-Functional team to develop products and processes within the lab• Presented the CVS Digital Innovation Lab to dozens of C-Level clients, partners and internal teams• 2018 and 2016, Fast Company cited my team’s work when naming CVS Health one of the most innovative company in the world

Dublin 2, Ie

SapientNitro is a leading interactive design, consultancy and advertising agency that is redefining storytelling for an always on world. Dropcast is a mobile app and publishing tool that lets brands and users post words, photos, videos and music to a map for anyone to discover and share.* Created product and marketing strategies for a new location-based, social-sharing mobile app and platform* Lead the brand/positioning efforts around developing the application, platform and business* Initiated community building activities across multiple social networks to support development and adoption* Conducted internal and external quantitative and qualitative research to determine market targets* Named new app, platform and operating components * Defined product offering, pricing and promotions* Developed analytic data dashboard to combine multiple streams of data into one single view* Created relationships with media agencies and third-party ad servers to allow for tacit revenue streams* Collaborated with User Experience team to develop app and platform look-and-feel* Directed all marketing activities for app across creative, development and PR to best position product for success* Responsible for management of advertising accounts for major insurance company and mutual funds group* Developed media plans, positioning statements, advertising collateral and financial reports for agency clients* Pitched and sold agency services to financial services, healthcare, entertainment and non-profit industry clients

New Albany, Oh, Us

Mission Essential Personnel is a global professional services company that provides human-capital solutions and program support to government and corporate clients. * Developed go-to-market strategy for commercialization of internal practices, to diversify MEP’s client base* Defined a software product that would allow world-class asset tracking and qualification management* Conducted internal and external quantitative and qualitative research to determine market targets* Named new software product and client engagement process* Defined client engagement process, activities and deliverables* Developed pricing strategy and client engagement schedules to bring operating unit to profitability in 12 months* Collaborated with User Experience team to develop look and feel of software product* Created sales pipeline and marketing plan to define and drive towards achieving revenue goals

At Crown Partners, the Brand Manager acts as the CMO of our client organizations, directing marketing activities across all touchpoints using internal and client-based teams.* Directed all creative marketing activities for multiple eCommerce clients* Organized quantitative research to define audience and market sizing targets* Defined brand, business and digital strategies within quarterly framework of activities* Created and produced email, web, social media and event campaigns* Negotiated flash-sales events with Zulily and Groupon* Developed SEO/SEM and back-linking strategies for eCommerce clients* Created year long marketing roadmaps focused on growing audiences and increasing sales* Held P/L responsibility for client engagements* Led the development of company-wide delivery process methodology based on quantitative assessment of business environment, qualitative assessment of audience permissions, technical best practices and clear brand strategies

Illuminate Smart Marketing Services provides virtual marketing coaches that help small business learn how to better plan, place and perfect their marketing efforts. We use collaboration tools online and off, a proprietary response tracking system and self-directed activities to help small business make their marketing accountable

New York, Us

Interbrand Directors, Brand Strategy partner with clients to clearly define the most appropriate brand and business strategies for their organizations to guide in the development of new products, packaging or identities.* Conducted primary research through focus groups and exercises to determine unmet needs in audience* Conducted primary research through store visits and statistical research to identify proper audience mix* Worked with international Consumer Package Goods (Hanes, Proctor and Gamble and Wrigley’s) clients to develop and refine brand architectures across product lines* Coordinated and facilitated client workshops focused on refining core brand archetypes and defining brand compass* Compiled competitive research dossiers for cross-category delineation* Identified opportunities for brand strategy extensions and revisions* Worked closely with design and production to ensure that developed strategies were actionable and measurable

AdSymetrix was a response measurement platform that allowed advertisers and publishers to track any response from any advertisement placed anywhere that I co-founded in 2005.* Acted as head of sales, creating relationships with businesses of all sizes utilizing our product to know what worked for their marketing* Created analytic methodology to track long-term efficacy of multiple marketing efforts* Designed and implemented all sales and marketing strategies, materials and efforts* Devised reseller program to bring power of response measurement marketing to publishers, advertising agencies, direct mail organizations and marketing fulfillment companies* Coordinated implementation efforts between our technology team and our clients * Managed P&L for AdSymetrix

New York, Ny, Us

* Led brand strategy engagements for products, organizations and client initiatives; collaborated in the development of the global Razorfish brand strategy practice; created, contributed and collaborated on sales pitches to new and existing clients, member of task force to develop company wide service offerings for Retail/Consumer Products, Information Technologies and Manufacturing verticals * Member of leadership team responsible for developing skills and projects; scoped resources, time and budget allotments; acted as final quality review point for brand and strategy deliverables, mentored and coordinated peer development* Incorporated quantitative and qualitative audience, business and brand research techniques into strategy development process* Developed brand strategy for new luxury consumer goods portal for prestige cosmetics industry. Articulated brand extension strategies for 12 leading prestige cosmetics brands targeting their inclusion within the portal website. Collaboratively developed content strategies for network of brands and portal site. Developed and facilitated multiple one-day workshops with key constituents to provide insight and understanding in articulating the core components of each affiliated brand. Developed brand and business strategies for satellite antenna manufacturer looking to create new 'Mobile Broadband' category in consumer electronics. Conducted primary and secondary market research and created business plan to best apply research to project.* Supervised development of marketing and business strategies for collaborative networking electronic marketplace. Developed brand extension strategies to bring market leading videoconferencing hardware onto the Internet. Articulated and consulted in the development of an online rebranding effort for a broadband software service provider* Developed brand strategy for leading flavorings company and collaborated on development of Razorfish Manufacturing service offerings

Held multiple roles in the creation, development and daily publication of a community-based, advertising-supported, news and information website created for Cincinnati Bell Directory. This was a concurrent operation of Strata-G Communications* Developed a network of 40 affiliate and one main publication site. Duties included: creating content strategies, advertising strategies, developing publishing methodology, establishing a database publishing system, building relationships with network affiliates, overseeing, and hiring staff, as well as coding and creating many of the sites on the Cincinnati-Today Network. * Managed the growth and expansion of Cincinnati-Today; developed business plans for attracting advertisers; worked closely with client to develop of all online endeavors; built relationships with outside vendors and specifications for vendor development; developed high-speed access/content strategies; developed content syndication methodology* Oversaw editors, designers, freelance coders and photographers; responsible for publishing over 2500 pages per month; directed 3 major redesigns of the network and associated network sites* Wrote daily sports column; managed information flow from affiliated content sources; identified and created relationships with local professional sports teams and media partners * Wrote daily columns; managed information flow from affiliated content sources; identified and created relationships with local TV and Radio stations

Cincinnati, Oh, Us

Created and led the Strata-G Internet Group, the internet division of a regional advertising agency. Acted as account executive for dozens of clients in both traditional and digital marketing.* Identified and applied Internet trends to current and future projects; identified market opportunities; created business plans; identified and evaluated third-party services and production techniques; supervised all production* Managed all vendor and community, and arts organization relationships; built a 10 member web design team; managed cross-platform intranet; created, managed and extended client relationships; developed work plans and sales presentations* Directed the production and execution of client websites, developed marketing and brand extension strategies

Founded web design company in June 1995 with three fantastic partners and network of freelance developers, merged with Strata-G Communications in August, 1996.* Managed business operations including P/L responsibility* Developed production mechanisms and marketing materials* Developed brand and name, into one of region's more successful Internet development firms* Created strategic partnerships with third-party vendors to minimize capitalization and maximize services* Directed the coding, wrote the copy and designed the look and feel for all websites

Coney Island is Cincinnati's oldest Amusement Park. I had the pleasure of learning the trade of Carnival Barker at the Rides and Games section of the park. Skills I find are adaptable to today's business world.

Ba, English

Education record

Education record