Andrew Kaufman Email and Phone Number

I lead the Content Strategy practice at 9thWonder, helping our clients plan, create, and manage content across all channels and lifecycle stages.

• Work with stakeholders to identify and prioritize key business objectives and user goals.• Conduct qualitative and quantitative content audits• Create effective, sustainable content marketing strategies• Develop information architecture, navigation schemas, and sitemaps• Create brand strategy guidelines and messaging hierarchies• Produce wireframes and design comps• Write advertising, long-form, and UI copy• Educate clients and co-workers on the benefits and best practices of content strategy• Present work to clients and in pitch presentations

• Worked collaboratively with business analysts, user experience designers, copywriters, and visual designers to detail content requirements and recommendations. • Created and manage structured content models to enable efficient content reuse and centralized management of platform-wide content. • Helped detail editorial requirements for content management systems to ensure an intuitive, user-friendly authoring environment. • Oversaw the creation of detailed content matrices in order to guide production and content migration. • Worked with clients to develop a taxonomy, metadata schema and folder structure for their digital assets. • Developed a comprehensive governance model for clients’ enterprise digital asset management platform, including roles, permissions, workflows, and corporate governance structure. • Performed keyword research and analytics assessments to inform site taxonomy and information architecture recommendations. • Gave client-facing presentations on content strategy deliverables and high-level strategy.

• Conduct content analysis and discovery for client projects, including quantitative and qualitative audits, heuristic and competitive analysis, user research, usability testing, stakeholder interviews, and search engine optimization. • Use insights from the discovery phase to develop editorial documentation and guidelines, including content workflows, editorial calendars, content matrices, style guides, and tone & voice documents.• Support the development of content-related project deliverables such as wireframes, sitemaps, content models, interface copy, metadata and copy decks. • Help contribute to user experience design and strategy deliverables, including user personas and scenarios, user flows, information architecture, and interaction design recommendations. • Create and present decks in client pitch meetings, as well as help with the completion of RFPs and other client-facing documentation. • Work collaboratively with clients in both agile and waterfall development environments. Experience with Scrum framework.• Served as the lead content strategist on successful projects for clients such as State Farm, LMU, Teachers College, Columbia University and the Writer’s Guild of America, West.

Coordinated the development and implementation of content initiatives for Internet Brands’ portfolio of websites, including CarsDirect, VetInfo and Autos.com. Responsible for coming up with a detailed content strategy for each property, as well as managing a team of researchers, writers and editors to produce targeted content with the goal of increasing organic search traffic and user engagement with our sites. I was also responsible for collaborating with the business unit to develop strategies for increasing monetization and promotion of those pages. Content initiative has resulted in an increase of 200k page views a month.

Managed a team of remote and in-house workers who were responsible for creating high quality, spam-free search result pages for our "Human Powered" search engine. My main duties included identifying, organizing and coordinating which pages need to be completed, proofreading and editing the completed pages for quality, accuracy and grammar, and applying appropriate SEO techniques to those pages so that they achieve high placement in a variety of other search engines. Other responsibilities included training of new employees, managing work schedules and payroll for my team members, coordinating with the technology and development team, and providing general customer service and support to users.

Wrote and developed original content for “How - to” articles on a variety of topics for a web-based content provider. Did extensive Internet research on each topic and wrote accurate, targeted and compelling copy based on each client’s specifications. Worked under strict assignment deadlines and received valuable copywriting and Internet research experience. Also gained experience in Search Engine Optimization (SEO) techniques.

Coordinated all of the written promotional materials for Roxbury’s forthcoming titles. Worked directly with authors, project managers and editorial staff to create compelling marketing copy for both print and web based promotions. Oversaw Roxbury’s participation in national book conferences and trade shows. Worked under time constraints to meet strict promotional and editorial deadlines. Valuable desktop publishing and database spreadsheet experience.