Andrew Kesin

Andrew Kesin Email and Phone Number

SVP, Strategy and Development at Decker @ Decker
Andrew Kesin's Location
Northampton, Massachusetts, United States, United States
Andrew Kesin's Contact Details

Andrew Kesin work email

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About Andrew Kesin

Accomplished agency leader with 25 years of experience crafting strategically focused marketing initiatives that resonate with consumers and create differentiation for the brand.• Building consensus and creating effective and efficient strategies from broad, market-driven business objectives• Managing budgets, negotiating contracts, writing proposals and procedural briefs• Pitching projects, brand planning and resource management across diverse ecosystems • Storytelling: developing authentic, culturally relevant brand narratives that drive engagement and build value • Using data and research frameworks to support strategy: field immersion, focus group discovery, historical analysis, a day in the life, scenario testing, competitive analysis, audience profiling, and quantitative analytics • Managing agency collaborations, nurturing client and vendor relationships, and building teams on the fly • Building, directing, inspiring, and managing creative, strategic, and technical teams to deliver under tight deadlines • Over 20 years of experience producing, directing, and editing video productions for a variety of clients and outlets • Vertical experience in several market sectors including connected health, gaming, lifestyle, insurance, public health, technology, footwear, television, music, electronics, (higher) education, and action sportsDiverse client experience including: CT Lottery, ConnectiCare, New Balance, United Way, Universal Records, Matador Records, Sub Pop Records, Sonic Youth, Dinosaur Jr, Oregon Scientific, Bloomberg, AVID, FX Networks, Burton Snowboards, Withings/Nokia, Hannah Andersson, Nstar, Design Continuum, and Disney’s Family Fun

Andrew Kesin's Current Company Details
Decker

Decker

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SVP, Strategy and Development at Decker
Andrew Kesin Work Experience Details
  • Decker
    Svp, Strategy And Development
    Decker Jan 2020 - Present
    Glastonbury, Connecticut, Us
    Leads strategy, account, creative and production team direction; business development leading to multiple wins; contract and proposal negotiation; partner agency management. Clients: Connecticut Lottery, ConnectiCare, UCONN, CEMA/Bioheat, Connecticut Department of Transportation, Connecticut Department of Health, WIC
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  • Decker
    Vp, Strategy And Development
    Decker Jan 2018 - Jan 2020
    Glastonbury, Connecticut, Us
    Led the strategic response to Connecticut Lottery RFP leading to agency win. Designed company rebrand, reorganization and staffing plan to account for agency growth. Executive producer for all live action TV, CG Animation TV, and Digital Video leading to numerous Ad Club Wins amongst others.
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  • Visibl
    Ceo, Brand Strategy
    Visibl Jun 2003 - Jan 2018
    Northampton, Ma, Us
    Co-founder and Managing Partner of VISIBL, a multi-disciplinary design firm specializing in advertising, interactive media, film & video, identity, packaging, photography and environments. Responsibilities include business development and management, contract and proposal negotiation, project management, creative and strategic direction and design, client relationship building and maintenance, vendor and production supervision.• Created range of integrated brand assets (advertising, POS design, and video) over a (3) year period which doubled growth in North America to help position Withings for successful acquisition by Nokia Technologies• Produced suite of brand elements supporting growth for Ambient Devices of <$2M to $10M in (2) years• Produced music video projects for Matador Records, Sub Pop Records, and Universal Records• Member of executive production team for television pilot produced by ABC television• Spearheaded the brand relaunch, audience-driven strategy, and commercial production for Hartford Public SchoolsClients: American Legacy Foundation/TRUTH, Avid Technology, the Basketball Hall of Fame, Bloomberg, Burton Snowboards, Church World Service, Continuum, the Danish Design Centre, Ecstatic Peace Records, ESPN, FX Networks, Gillette, GUM Magazine, HBO, the History Channel, Honda, Jack Daniels, Microsoft, MTV, Nautica, New Balance, Numark, Polaroid, Reebok, Softimage, Sonic Youth, Springfield College, Steward Healthcare System, Texcel, Vonage, VH1, and Withings.
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  • Ecstatic Peace/Universal Records
    Label Chief And Chief Marketing Officer
    Ecstatic Peace/Universal Records Jan 2005 - Jan 2013
    Secured partnership with Universal Records and ran the daily operations of the label founded by Thurston Moore of Sonic Youth. Responsible for artist acquisition and management, legal/contractual/licensing negotiations, business strategy, budget and deployment of marketing and publicity campaigns, all aspects of the manufacturing, distribution, and retail chain, and all in–house creative services. Creative directed, designed and produced marketing assets for the label including advertising, posters, solicitation sheets, online media kits, photography, and video.• Negotiated multi-dimensional deal to form Ecstatic Peace/Universal Records as well as hard goods distribution for the UK, Europe, and Australia, and global digital distribution for all label recordings• Primary member of signing team for Be Your Own Pet, Entrance Band, Jemina Pearl, Turbo Fruits and Violent Soho• Executive produced the releases of over 25 different acts through several different marketing and distribution channels• Produced over 200 videos documenting live performances to develop loyal, global online following for label • Created licensing opportunities for label acts including television appearances on Friday Night Lights, Gossip Girl, Parenthood, and Fuel TV as well as unique placements in film and video games• Collaborated with Urban Outfitters to implement Ecstatic Peace pop–up store in Los Angeles
  • Almighty
    Executive Producer
    Almighty 2011 - 2013
    Boston, Ma, Us
    Created production road map and strategic direction for all video projects at Almighty, a digital agency focused on building meaningful experiences through content strategy, creation and deployment. Responsibilities included pre-production and logistics, creative and strategic direction, client relationship building and maintenance, vendor and production supervision, editorial supervision and direction.Clients included: New Balance, Revision, Adnetik, and Wealth Management Systems, Inc.
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  • Titanium
    Coo, Brand Strategy
    Titanium 1998 - 2003
    Managed daily operations and oversaw all personnel decisions of full-service, 20-person branding agency. Served as primary account executive, senior producer and strategist. Project lead on all video and web projects, managed inside production process, hired and coordinated outside talent/vendors. Developed proposals, budgets, and contracts for client projects, conducted employee performance and salary reviews. • Developed IDEA winning website for Continuum increasing revenue and decreasing marketing costs by 4% • Increased revenues for Numark over 40% as direct result of rebrand (collateral, website, packaging)• Created new brand ION Audio which achieved over $10M in yr1 and has subsequently grown to over $100M• Collaborated with Arnold Worldwide to produce videos for successful launch of “Truth” anti-smoking campaign• Led development of a series of snowboard designs for Burton Snowboards in conjunction with Jager Di Paola Kemp• Hired, trained, and managed agency’s first digital development team committed to the seamless integration of strategic, creative thinking with a highly evolved and focused technical process. Clients Included: Avid Technology, the Basketball Hall of Fame, Bloomberg, Burton Snowboards, Design Continuum, Disney’s FamilyFun magazine, ESPN, Ferrari, FX Networks, Hannah Andersson, HBO, The History Channel, Holyoke Hospital, Lightlife Foods, MTV Networks, Numark, Polaroid, Reebok, Truth/American Legacy Foundation and VH1.
  • Specular International
    Senior Program Manager
    Specular International 1996 - 1998
    Project Manager - Duties and accomplishments include developing a worldwide team of Beta testers, editing and channeling bug reports to appropriate engineers, and designing and maintaining the password-secure Beta web site. Wrote Beta Program Procedures and other technical documents for the Beta program. Responsible for providing marketing research for feature implementation decisions and for effectively communicating product positioning and messaging to Beta testers. Designed and maintained the Beta tester database and provided support for third-party developers and marketing contacts. Director of Technical Support - Primarily responsible for troubleshooting hardware and software conflicts in order to provide problem resolution and overall assistance to end users of Specular's 3D graphics applications. Supervisory tasks include interfacing with Sales and Marketing Managers, dictating product messaging for the department, hiring and training a team of telephone and on-line support specialists, providing written performance evaluations for salary reviews, and assisting international support providers with technical issues. Contributor to feature and interface development decisions for Specular Infini-D and content editor for support section of corporate web site. Quality Assurance Manager - Supervised team of quality assurance engineers for the development cycles of Specular Infini-D 3.5, Specular Backburner 3.5, and Specular Logomotion 2.0.2. Project leader for performance testing, functionality verification, and environmental compatibility assurance.

Andrew Kesin Skills

Creative Direction Integrated Marketing Brand Development Advertising Email Marketing New Media Marketing Strategy Social Media User Interface Design Digital Media Video Photography Publishing Facebook Social Media Marketing Art Direction Management

Andrew Kesin Education Details

  • Rutgers University
    Rutgers University
    English

Frequently Asked Questions about Andrew Kesin

What company does Andrew Kesin work for?

Andrew Kesin works for Decker

What is Andrew Kesin's role at the current company?

Andrew Kesin's current role is SVP, Strategy and Development at Decker.

What is Andrew Kesin's email address?

Andrew Kesin's email address is an****@****ail.com

What schools did Andrew Kesin attend?

Andrew Kesin attended Rutgers University.

What skills is Andrew Kesin known for?

Andrew Kesin has skills like Creative Direction, Integrated Marketing, Brand Development, Advertising, Email Marketing, New Media, Marketing, Strategy, Social Media, User Interface Design, Digital Media, Video.

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