Born out of a need to help maintain the integrity of our content for our Media brands we developed a tool for the internal team to use in their everyday workflow that gives them access to 8 AI content checkers seamlessly in their workflow. Now we have launched to the public. The proposition focuses on convenience, transparency and confidence in the results. We have partnered with leading AI Checkers and aim to regularly review the partners to ensure that we provide the highest detection accuracy.

Following over 9 years at AO, I decided to start my agency; Artisan Digital, which is a full-service digital agency. We specialise in working with businesses in the food and drink sector. I have always been very passionate about food, and at a young age, I dreamt of being a Chef. It is this passion combined with my digital marketing expertise that has given birth and provided the focus for the business.

As Group Brand & People Director, I reported to the CEO and Founder of the business, and I was on the Group Executive Board. I was responsible for ensuring there was a consistent approach to Brand and People across the UK, Germany and Netherlands businesses. My responsibilities included:KEY ACHIEVEMENTS- Brand vision and strategy - Initiated and led a group-wide project to define our culture and vision. This led to the development of the brand strategy. Developed and delivered a successful group-wide rollout programme of the brand and vision.- Brand advertising & social media - Managed successful media strategies and delivered in-house production of all above the Line direct response activity. Successfully launched a new brand and TV campaigns that resulted in healthy growth in brand awareness and consideration of over 80% in 3 years.-PR, SEO and Content Marketing - Created compelling content campaigns to increase reach and trust to help the growth of consideration of the brand. Also launched a brand content hub which grew to a readership of 50,000 visitors per month and recovered AO.com SEO visibility to previous levels when the site was branded Appliances Online.- Brand production management - Established a team of project and production managers and brought the production of assets and content in-house. This ranged from small content campaigns to full TV ad shoots. This resulted in a 70% reduction in the cost of direct response TV ad production.People and HRBrand engagement starts from within. I believe that brand and people should work in very close alignment, as the people within the organisation are the brand. This was the thinking behind unifying these two functions into one team. If employees are not engaged and inspired by what the brand stands for and it's ambition, then businesses will find it very tough motivating their teams.

I had full budget ownership and looked after a busy and passionate team who managed all digital marketing disciplines.KEY ACHIEVEMENTS- E-commerce & Digital strategy - developed strategic frameworks and roadmaps to provide clear alignment and structure to the business objectives which enabled us to maintain the ambitious sales targets.- Brand and advertising - Full rebrand from Appliances Online to AO.com and worked with an external brand and advertising agency to create the first above the line campaign to grow brand awareness and consideration.- Social Media - built a team to establish a successful social media presence that was highly engaged which resulted in significant growth of a fan base to 1.8 million that were highly engaged. This large fan base enabled us to have a cost-effective way to target people for further brand communications. This resulted in big shifts in high converting direct traffic to AO.com.- PPC - Built and managed a large in-house team delivering high-quality traffic profitably which was the main source of sales growth for many years.- SEO/Content Marketing - created the team that achieved number one SEO visibility Appliances Online for all related kitchen appliances terms resulting in very profitable sales.- Content - Established a content team to manage promotional, branded, product and user-generated content. Built a video studio to create online product videos and product photography.- Conversion optimisation - Established a team and created a strategy for continuous UX/UI conversion optimisation programme adopting various A/B & MVT testing methodologies. Projects included; introduction of customer reviews platform, responsive website, product videos and imagery, 360 imagery and simplified navigation and search.

Responsible for all marketing activities including; PPC, SEO, Affiliates, Content Marketing, PR, Email marketing / eCRM, commercial reporting and web analytics. I had the responsibility of managing all aspects of performance marketing and budgets for the following sites. Sites managed AppliancesOnline.co.uk (now known as AO.com), Sainsburys Kitchen Appliance, Boots Kitchen Appliances, Next Domestic Appliances and Marks and Spencer Appliances.KEY ACHIEVEMENTS- I created a PPC system that allowed quick management of keyword, ad copy, campaign management and bid management. I also was responsible for budget and reporting of all digital acquisition. - Brought all PPC management in-house which was 50% of sales and step changed the performance of the marketing channel through improved bid management and intelligent keyword and ad targeting. This resulted in savings of 50% in the cost of sales.- Successfully migrated 40% of total business sales from Sainsbury’s to the newly re-launched Appliances - Online and I was heavily involved in the creation and launch of the new own branded site, Appliances Online.

Responsible for all digital acquisition, managing multiple Google PPC, Affiliate channels and price comparison sites across five different eCommerce sites.

IT Recruitment consultant specialising in recruiting:• Application development project managers• Business / systems analysts• Test analysts / test managers• Business intelligence specialists• Web analytics specialists

Key responsibilities:• Contribute to the effective commercial performance of the on-line channel to the financial services business.• Increase the customer satisfaction with the sites - measured as part of overall brand satisfaction.• Develop and implement overall usability, accessibility and functionality of the sites.• Ensure there is a consistent approach to design and navigation across all site developments.• Ensure business plans are delivered to agreed time and budget.• Engage and develop campaign related content in-line with the Online Marketing Team.• Drive web content to ensure site is consistent with marketing plans, customer expectations and is fit for purpose.• Manage key relationships and liaise with colleagues, customers, external partners and contractors.• Contribute to the measurement of website MI to provide business guidance. Also provide insights in visitor behaviour and engagement levels of the on site content.• Support all other functions including implementation and development of new content related initiatives.

Key responsibilities:•Established a workable understanding of the current HR system solutions to provide a subject reference point •Responded to assigned business requests for system MI and develop solutions to deliver this•Assisted the HR business team to establish business requirements that is conducive to a feasible system solution•Worked with the external suppliers of the HR systems currently deployed when specifying changes to the systems to meet business requirements•Liaised with the CFSMS internal IS department and 3rd Party Suppliers in implementing system changes and the identification and resolution of testing / production defects •Planned, prepared and conducted business systems testing of the solutions provided by the external product suppliers •Worked with the HR business team in conducting User Acceptance Testing and training activities•Provided expert advice to key HR business systems projects