Andrew Kordek's Location
Greater Chicago Area, United States, United States
Andrew Kordek's Contact Details
Andrew Kordek work email
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Andrew Kordek personal email
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Andrew Kordek phone numbers
About Andrew Kordek
A seasoned marketing leader with 33+ years of experience, including 24+ years in email and digital marketing. Recognized thought leader, sought-after speaker, and author of influential content.Top 5 email marketing influencer with expertise in crafting innovative strategies and driving results. Proven track record of success using out-of-the-box thinking and a results-oriented approach.Visionary leader with an unwavering "nothing is impossible" attitude. Passionate about optimizing the customer experience and boosting revenue.A high-energy leader with exceptional skills in identifying opportunities, developing effective strategies, and producing measurable results. A keen eye for detail and a data-driven mindset.Collaborative and solution-oriented approach, driving cross-functional teamwork and delivering high-quality outcomes.Passion for leveraging data-driven insights to inform decision-making and drive success. Proven track record of excellence as a marketing executive.
Andrew Kordek Work Experience Details
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Fractional Cmo And StrategistIpostChicago, Il, Us -
FounderEmail Nucleus Dec 2023 - PresentEmail Nucleus is the only consultancy and publisher in the email industry that blends the educational aspect of email strategy through brand-side storytelling with an industry veteran's (that's me) "what to do next" approach.Eleven fictitious brands and marketers across verticals write stories about the challenges and optimization plans using real-world scenarios and believable narratives. These characters and stories are a welcomed departure from what is currently being written in the email industry. It's like watching a riveting email industry soap opera but with actual takeaways. -
Marketing Evangelist (Fractional)Ipost Jan 2024 - PresentSan Mateo, Ca, Us
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Vice President Of Customer Engagement, Support & MarketingIpost Aug 2020 - Dec 2023San Mateo, Ca, UsAs a leader at iPost, I am privileged to manage an exceptional team of professionals whose unwavering commitment is to driving the success of our clients. Whether it's technical expertise, creative solutions, production excellence, or strategic guidance, my team consistently delivers outstanding results. In addition to leading the client services team, I also oversee comprehensive marketing and support efforts for iPost.Accomplishments:• Successfully renewed 95% of all iPost clients and achieved significant revenue growth for the top 10 accounts, showcasing my exceptional ability to drive customer retention and revenue expansion.• Led the company re-branding effort in 2022, which encompassed revamping messaging and the website, effectively positioning iPost as a cutting-edge leader in the industry.• Served as the go-to expert for email strategy and projects, providing invaluable insights and guidance to clients while consistently delivering exceptional results.• Led SEO, SEM, and other marketing channel efforts, leveraging my digital marketing expertise to optimize iPost's online presence and drive targeted traffic to our platform.• Participated in industry events as a respected thought leader in email marketing, sharing my knowledge and insights with peers and stakeholders, and contributing to the advancement of the industry.• Authored dozens of content pieces, including articles, blog posts, and white papers, showcasing my expertise and thought leadership in the field of email marketing.• Instrumental in the development and implementation of strategic initiatives that have positively impacted iPost's growth and success, demonstrating my ability to drive meaningful change and achieve impactful results.As a strategic and results-driven leader, I am proud of my accomplishments and remain committed to driving the success of iPost and our clients through innovative strategies, exceptional leadership, and unparalleled customer focus.
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Co-Founder & Chief StrategistTrendline Interactive Aug 2010 - Jun 2020Austin, Tx, UsIn 2010, I co-founded Trendline Interactive, a renowned full-service email marketing agency that specializes in serving the unique needs of Fortune 1000 organizations. Over the years, I played a pivotal role in the agency's remarkable growth, from a team of 3 to nearly 200 employees, generating over $27M in revenue, while wearing multiple hats.Accomplishments:• As the lead strategist for all Trendline accounts, I conceptualized, implemented, and analyzed highly successful email programs for some of the world's top brands, focusing on messaging, testing, analytics, and insights to optimize their current programs.• Acted as the agency's industry evangelist, representing Trendline through speaking engagements, writing industry-leading content, and participating in events worldwide, establishing the agency as a thought leader in the email marketing space.• Led efforts to cultivate a company culture rooted in core values, resulting in a turnover rate of less than 8%, showcasing my leadership in fostering a positive and engaging work environment.• Created and implemented industry-leading recruiting and onboarding processes, ensuring the agency attracts top talent and seamlessly integrates new hires into the team.• Established an internal training program focused on email marketing, providing professional development opportunities for employees and enhancing their expertise in the field.• Mentored employees in their professional growth, providing guidance and support to help them achieve their career goals.• Played a key role in the successful integration of two acquisitions, showcasing my strategic leadership and ability to navigate complex business scenarios.As a co-founder and strategic leader, I am proud of the agency's growth and accomplishments and my role in driving its success. I remain committed to delivering exceptional results, fostering a positive work culture, and continuously pushing the boundaries of email marketing excellence. -
Email OptimizationGroupon Oct 2009 - Oct 2010Chicago, Il, UsAs one of the first 150 employees to join Groupon during its early-stage growth, I played a pivotal role as the sole email marketer for nearly a year, achieving key accomplishments including:• Developing and implementing effective email marketing strategies, including contact strategy, segmentation, targeting, ongoing testing, content, and creative optimization, resulting in increased ROI.• Owning, managing, and optimizing the email customer lifecycle by driving activation, engagement, monetization, and retention of the subscriber base, contributing to the overall success of Groupon's email program.• Continuously developing, measuring, and optimizing promotional, transactional, and triggered-based emails through rigorous testing and analysis, resulting in improved performance and customer engagement.• Monitoring Groupon's email deliverability and implementing best practices in all areas that impact delivery, ensuring high inbox placement rates and optimal email performance.• Defining and implementing new email innovations to maintain Groupon's best-of-class email program, staying ahead of industry trends and delivering cutting-edge email experiences to customers.• Compiling and presenting key email engagement results, data, and analysis to the executive management team, providing insights and recommendations for strategic decision-making.• Educating the organization on the value of the email program and its impact on merchants, fostering a culture of email marketing excellence across the company.• Providing guidance and serving as the company expert on international privacy and spam compliance, ensuring adherence to relevant regulations and industry standards.• Providing leadership and evangelizing Groupon's email program by actively participating and speaking at industry conferences and trade shows, establishing Groupon as a thought leader in the email marketing space. -
Director Of MarketingFederos (Fka Monolith Software) Apr 2009 - Oct 2009Frisco, Texas, Us• Successfully increased year-over-year web traffic by 58% through strategic SEO, SEM, and online marketing efforts, resulting in higher visibility and engagement with the target audience.• Spearheaded the development and launch of a new corporate website and brand identity within a tight timeline of 120 days, overseeing cross-functional teams and managing web developers and designers.• Established a solid social media presence and identity for the organization, creating and executing effective social media strategies to engage with the audience and promote the brand.• Led the strategic direction of all marketing activities, including SEO, SEM, PR, email, and online marketing, resulting in improved brand awareness and increased leads.• Developed an integrated multi-channel campaign process, leveraging various marketing channels to drive consistent messaging and maximum impact across different platforms.• Created compelling content for various marketing collateral, including product literature, press releases, company website, presentations, case studies, proposal templates, newsletters, and white papers, to communicate the brand's value proposition effectively.• Managed marketing agencies and public relations consultants to develop marketing materials, campaigns, and programs, ensuring alignment with the overall marketing strategy and brand guidelines. -
Manager, Email Marketing TransformationSears Holdings Mar 2008 - Apr 2009Chicago, Il, Us• Accomplished successful implementation of two multi-channel preference centers, enhancing customer-centric communication choices.• Deployed dynamic recommendation engine to deliver personalized product recommendations within emails, resulting in increased customer engagement and revenue.• Successfully executed new triggered email campaigns based on in-store purchases, driving customer retention and loyalty.• Initiated and deployed browse re-marketing and abandon cart email campaigns for Kmart, resulting in improved conversion rates and revenue growth.• Negotiated email service provider contract, resulting in significant cost savings of $1,300,000 annually.• Led the strategy, deployment, and analysis of over 90 transactional and triggered email campaigns, achieving a remarkable revenue increase of over 117% YoY.• Shared responsibility for a $1,500,000 budget, effectively managing resources and optimizing ROI.• Led email technology projects, coordinating with IT infrastructure and external agencies to integrate new email functionality, improving email marketing capabilities.• Received Q3 2008 "Out in Front" award for excellence and innovation in SHC marketing, recognizing outstanding performance.• Recognized as the company's expert in all areas of email marketing, showcasing deep knowledge and expertise in the field. -
Manager, Direct MarketingQuest Software Inc. Nov 2005 - Feb 2008Aliso Viejo, Ca, Us• Responsible for all email marketing campaigns globally and recognized as a company expert in spam and privacy legislation. Provide strategic training to the world's comprehensive marketing organization, including analysis, metrics, content writing, and other components of email marketing• Initiated and executed the first-ever Virtual Trade Show for the organization, which resulted in 1500% ROI• Direct control of the $700,000 budget. Year over year increase in the budget of 100% due to significant ROI contributions• Introduced online reputation monitoring for over 120 products. The revenue impact of over $100,000• Initiated online advertising metrics. Instrumental in bringing the cost-per-lead down by over $109 in one quarter• Created online web presence for the company's thought leadership• Wrote blogging outreach and communication guidelines • Initiated email nurturing and relationship marketing programs which resulted in a significant increase in conversions -
Senior Email Marketing SpecialistQuest Software Inc. Sep 2001 - Nov 2005Aliso Viejo, Ca, Us• Created "email marketing" at this $400 million software company• Assisted in maintaining the integrity of list servers as well as customer and prospect database server to ensure that campaigns were effectively marketed to the targeted audience to maximize the success of Quest 100+ products• Achieved double digit growth each year due to the success of email marketing• Developed email marketing guidelines for the worldwide marketing organization• Deployed new technologies to aide in the analysis of all email marketing campaigns• Selected to attend "Club" with worldwide sales team for outstanding achievements in 2003
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Account ManagerQuest Software Inc. Nov 2000 - Sep 2001Aliso Viejo, Ca, Us- Consistent top producer and help top sales position for 2 quarters in a row within group.- Initiated new methodology for sales and lead generation
Andrew Kordek Skills
Email Marketing
Digital Marketing
Online Marketing
Lead Generation
Online Advertising
Social Media Marketing
Marketing Strategy
Marketing
Direct Marketing
Integrated Marketing
Multi Channel Marketing
Crm
Strategy
Digital Strategy
Interactive Marketing
Web Marketing
Analytics
Blogging
E Commerce
Web Analytics
Database Marketing
Customer Acquisition
Relationship Marketing
Leadership
Thinking Outside The Box
Marketing Automation
Marketing Analytics
Customer Relationship Management
Enterprise Software
Eloqua
Andrew Kordek Education Details
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Quincy UniversityMarketing
Frequently Asked Questions about Andrew Kordek
What company does Andrew Kordek work for?
Andrew Kordek works for Ipost
What is Andrew Kordek's role at the current company?
Andrew Kordek's current role is Fractional CMO and Strategist.
What is Andrew Kordek's email address?
Andrew Kordek's email address is ae****@****ast.net
What is Andrew Kordek's direct phone number?
Andrew Kordek's direct phone number is +177381*****
What schools did Andrew Kordek attend?
Andrew Kordek attended Quincy University.
What are some of Andrew Kordek's interests?
Andrew Kordek has interest in Notre Dame And Chicago Bears Football, Children, New Technology, Church And Spending Time With Family, Gadgets, Civil Rights And Social Action, Real Estate, Environment, Education, Poverty Alleviation.
What skills is Andrew Kordek known for?
Andrew Kordek has skills like Email Marketing, Digital Marketing, Online Marketing, Lead Generation, Online Advertising, Social Media Marketing, Marketing Strategy, Marketing, Direct Marketing, Integrated Marketing, Multi Channel Marketing, Crm.
Who are Andrew Kordek's colleagues?
Andrew Kordek's colleagues are Rosa Arcomano, Vincenzo Calascio, Monia Gramaccioni, Maria Beatrice Cantieri, Antonio Buscema, Maria Beatrice Cantieri, Giancarlo Mugnetti.
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