Andrew Kougl Email & Phone Number

San Diego, California, United States

San Diego

San Diego, California

Greater San Diego Area

San Diego, California

San Diego, California

San Diego, Ca

Deliver full funnel digital media executions for clients as the primary media lead. Develop holistic PPC, Display, Rich Media, Video and Paid Social strategy to fulfill client goals of lead generation and brand awareness. Interface with clients to deliver reporting and roadmap strategies as well as educate on paid search methodology and best practices.Currently utilize 3rd party bid management platforms, Kenshoo and DCM, for media trafficking, analysis and attribution. Work with clients to troubleshoot any tracking issues or CRM integrations as necessary. Mentor and assist Media Coordinators, delegating and training necessary tasks and overarching paid search concepts as they relate to overall client strategy. Assist in business development research, analysis and decks for prospective client pitches while having presented for a new business pitch personally.Proven track record of scaling paid search campaigns efficiently and growing client business. Experienced with premium display: vendor negotiation, RFP, media planning/buying, optimization and reporting. Currently running CPM, CPC, CPE and CPA display campaigns for my clients across Premium display and the Google Display Network.Google Adwords CertifiedBing Ads AccreditedKenshoo CertifiedDoubleClick Manager

Greater San Diego Area

Responsible for daily support of Paid Search and Display campaigns involving: budget pacing, account optimization, monthly reporting and invoicing/billing reconciliation. Proficient in Google Adwords and Bing to manage client campaigns and guarantee success of client KPI's. Data mining and performance level insight reporting to communicate account trends for actionable direction by media planners.

Create, implement and coordinate online marketing programs and projects involving social media, search engines and guerilla marketing, including managing campaigns on Google, Yahoo, Bing, LinkedIn, Twitter, Facebook and YouTube.InsideUp, founded by experts in performance-based marketing, online advertising and lead generation, operates an online lead generation platform that’s dedicated solely to serving the needs of business service providers and their potential customers. InsideUp’s online media network, dynamic business-matching lead generation system and leading-edge marketing practices provide business service firms with ready-to-buy qualified and verified sales leads, all delivered in real time.

Performed all billing and administrative duties of Media department.Organized and reviewed contracts; keeping co-workers and vendors abreast of dates and information.Managed an audio tracking system used for verification of radio and television advertisements.Created efficient television, cable, print, billboard, and pay-per-click media buys.Audited all media invoices to insure accuracy, completeness and prompt turnaround.Negotiated costs of consecutive media buys resulting in increased efficiency of 25 percent while reducing cost 25 percent.Prepared monthly reconciliation reports two weeks ahead of previous job guidelines.