•Coordinates the production of up to 80 blog articles per month with content agencies.•Plans and ideates monthly topics based on keyword research and gap analysis.•Provides feedback and approval at various stages of the content process.•New blog content drove over 1.5 million incremental visits in first year.•Implemented a content optimization framework to be used across SEO team to optimize blog articles that dropped in rank. Within the first month, we regained top rankings for 7+ high volume keywords.•Leads the creation of gated assets to be featured on high performing blog articles. Assets successfully provide value and drive MQLs.•Organized the development of non-gated assets like templates and checklists. Assets are featured on top pages and successfully add value to the page, resulting in downloads and organic backlinks.•Works closely with the International SEO Manager to ensure pages and assets are translated and localized.•Runs adhoc reports on keyword rankings and page traffic.•Mapped over 50k ranking queries to topics and pillars to help inform IA & navigation work.•Collaborated cross-functionally to shape the direction of an internal Core Web Vitals Dashboard that uses real user data.•Runs SEO training workshops with cross functional teams to educate and find ways our teams can work together.

•Acts as the primary SEO contact responsible for developingand executing SEO strategies for multiple clients.•Writes and optimizes landing pages and blogs, resulting in increased organic traffic and conversions.•Researches linkbuilding opportunities to improve site authority.•Utilizes KPIs to consistently refine strategies based on changing environments.•Owns monthly reporting for SEO clients to articulate progress.•Uses Google Tag Manager to create click events and tags to track organic behavior on websites

• Leads a team of student marketing specialists to develop and deliver digital marketing strategies for clients.• Designs inbound marketing strategies and campaign plans to increase business for clients.Serves as the main liaison between the Digital Marketing Clinic and clients/stakeholders.• Trains clinic students and representatives from local businesses on digital marketing tactics.• Assists the Director of the Clinic with special projects, including community relations and student recruitment.

• Assists in implementing an inbound marketing strategy for a local business/non-profit organization.• Develops search engine optimization and search engine marketing campaigns based on keyword and trends research.• Employs various digital marketing tactics, including content marketing, email marketing, social media marketing and more.• Creates content used for social media, web development and email marketing.

•Executed internal marketing strategies through both paid and organic channels. •Collaborated with designer and crafted copy for display ad campaigns. •Strategized and implemented email workflows to drive traffic to the Kiwi Creative website.

•Identified growth opportunities and executed changes for technical, onsite, and offsite SEO.•Performed keyword research, including discovery and expansion of keyword opportunities.•Wrote and optimized ad landing pages and product pages for search engine optimization.•Conducted gap analyses to help clients identify content ideas.•Crafted social media copy to engage with client audiences.Tools: Google Analytics, SEMrush, Keysearch, Google Keyword Planner, Moz, Screaming Frog, Sendible

• Built traceable landing pages with gated content to link to on social channels.• Developed and managed Pardot drip campaigns.• Compiled content into comprehensive buyer's guides to help customers make purchase decisions.• Produced copy and visual content for the company Linkedin page, growing the account by 20 followers. Tools: Salesforce, Pardot, Hootsuite, Wordpress

• Delivered quotes and proposals to prospective clients.• Audited websites to identify opportunities for growth (SEO, page speed, responsiveness).• Designed and wrote content for monthly social media calendars.• Redesigned web pages to be mobile friendly and responsive.• Conducted onsite SEO for client websites, ultimately improving their SERP ranking.Tools: Figma, SEMrush, Squarespace, Wordpress

•Wrote and developed CRM content for hundreds of loan officers in numerous regions.•Built a media database of local news reporters to aid in the announcement of workplace awards.•Pulled and analyzed data from social media accounts and compiled them into organized spreadsheets.•Frequently created content for corporate, foundation, and CEO social accounts.•Conducted hashtag and trend research on a biweekly basis.•Tested components of the website and noted pass/fail in spreadsheet.

• Entered and processed purchase orders for clients.• Analyzed price and product data.• Compiled, prioritized, and processed data about current clients into organized spreadsheets.• Researched and located inactive clients in the company database.• Conducted testing on an upcoming website. Observed and recorded errors, bugs, and broken components of the website and overall interface.

• Tasked with managing 15+ Social Media accounts for various clients, including responsive and engaging posts that increased viewer conversion. Successful accounts resulted in new hires for the clients.• Provided management with weekly account growth updates.• Basic exposure to Google Analytics and AdWords