Teaching Marketing and Sales at Winona State University.Professional Sales Integrated Marketing CommunicationsPrinciples of Marketing

Manager of the Marketing Department and Intellectual Property (patents, trade secrets and trademarks) for a global manufacturer of high technology custom engineered thermoplastics.Managed the Marketing Communications Department *Managed corporate website on a global basis including local language sites in France, Germany, China and Japan utilizing Adobe Dreamweaver and WordPress. *Utilized Google Analytics and Google AdWords. *Extensive utilization of… Show more Manager of the Marketing Department and Intellectual Property (patents, trade secrets and trademarks) for a global manufacturer of high technology custom engineered thermoplastics.Managed the Marketing Communications Department *Managed corporate website on a global basis including local language sites in France, Germany, China and Japan utilizing Adobe Dreamweaver and WordPress. *Utilized Google Analytics and Google AdWords. *Extensive utilization of webinars to drive brand awareness and product awareness for new and existing customers on a global basis.Also utilized webinars for product training for the global RTP Co. sales force. *Managed public relations (PR) and social media interactions on a global basis. *Managed the marketing of new product introductions: -Managed cross functional teams that included the product manager, engineers, sales force representative and marketing communications team members to introduce new products. -Developed and managed a product introduction phase gate process that included a "sales kit"​ that consisted of FABs, technical documentation, training PowerPoint, customer focused PowerPoint, PR plan and objection analysis ("words to say). *Managed the Customer Relationship Management (CRM) system.Extensive brand management and intellectual property experience in the U.S., Mexico, Europe, China and South America. Managed trademark and patent applications and renewals. Show less

Developed and managed a new strategic business opportunity in storm water management and storm water utilities for a large regional civil engineering company. Responsibilities included the creation of the overall strategic plan as well as the sales and marketing plan and necessary sales support materials.● Increased sales of core competency by over 300%.● Project Manager of the NPDES Marketing Program which took SEH from “last to first” place in market share. Average profitability of… Show more Developed and managed a new strategic business opportunity in storm water management and storm water utilities for a large regional civil engineering company. Responsibilities included the creation of the overall strategic plan as well as the sales and marketing plan and necessary sales support materials.● Increased sales of core competency by over 300%.● Project Manager of the NPDES Marketing Program which took SEH from “last to first” place in market share. Average profitability of 19.7% vs. a target of 12%.● Created and managed communications/marketing programs (internet, radio, TV, newspaper, direct mail) to the public for each project. Show less

Product and Brand Manager, Post-it ProductsProduct and brand manager of custom printed Post-it notes. Responsibilities included management of the Post-it brand, top line sales and bottom line operating income results (P&L) of the product line and management of the overall pricing and pricing policies of the business unit to assure bottom line results and top line sales. Responsibilities also included overseeing the creation and management of communications and advertising materials… Show more Product and Brand Manager, Post-it ProductsProduct and brand manager of custom printed Post-it notes. Responsibilities included management of the Post-it brand, top line sales and bottom line operating income results (P&L) of the product line and management of the overall pricing and pricing policies of the business unit to assure bottom line results and top line sales. Responsibilities also included overseeing the creation and management of communications and advertising materials (including web site) within a matrix organization, promotional plans, and the overall marketing strategy for custom printed Post-it notes. Worked directly with the sales organization to assure successful implementation of the marketing plan and sales objectives. As a result of innovative new products and promotions:● Sales increased at a rate of 12% to 22.5% per year during the period.● Operating Income increases of 18% to 23.3% per year during the period. Show less

AT&T (1980-1989): Manufacturing, Sales and Sales management experience in Indiana, California and Michigan. Sales Manager for General Motors for AT&T Cellular Services.Technical Sales Representative for Digital PBX products in southern California and Hawaii.Manufacturing Supervisor in the Indianapolis and Southern California plants