Andrew Langtry Email & Phone Number

Orange County, California, United States

New York City, New York, Us

Lead advisor for four (4) startups focused on marketplace and SaaS business models

New York, Us

Advise Founder & CEO on business strategy & operations, with a focus on product strategy and go-to-market strategy.

New York, New York, Us

Advise Founder & CEO on business strategy and operations, with a focus on product strategy and go-to-market strategy

Advising and working with various early-stage startups and small businesses on product strategy, go-to-market strategy, and business strategy and operations.

Orange County, Ca, Us

Led turnaround efforts for Weedmaps (NASDAQ: MAPS), the world's largest cannabis eCommerce marketplace, including leading strategy and execution efforts for our Delivery, Storefront, and Brands businesses. Direct responsibility for three separate pods (EPD, PMM, S&O, Analytics), comprising ~75 people. Team member while the company went through the IPO. Highlights:- Led consumer, market, and competitive analyses to inform strategic responses to fast-changing market shifts- developed novel approach to identify critical user journeys and funnels- built prioritization matrix and key requirements for algorithm development that would power personalized product recommendations- developed new category taxonomy that will form foundation for product discovery funnels and marketing efforts- built business strategy for deals and promotions, a key value prop- defined and tracked KPIs and OKRs across the marketplace.

Orange County, Ca, Us

Led diverse teams spanning product, design, engineering, sales, account management, customer support, marketing, analytics, legal, government relations, and finance, holding P&L accountability. Direct oversight over several pods, comprising 25-30 people. Product owner who oversaw product development and GTM efforts for SERP, cart & checkout, order management, POS integrations, and delivery logistics software, and worked with the brand marketing team to position WM as an ecommerce platform. Role evolved with escalating responsibilities including market expansion; spearheading delivery, storefront, and brands businesses; and 7x growth in revenue responsibilityHighlights:- Successfully launched the ecommerce business and scaled orders volume ~5x to reach hundreds of millions in GMV- Scaled client orders adoption 6x and achieved ~90% adoption for delivery clients- Established the delivery business vertical for WM Technology; grew GMV ~10% y/y despite experience traffic declines- Developed the go-to-market strategy for WM Technology’s North America expansion efforts, which helped grow emerging market revenue share by ~5pp y/y- Top performing GM based on team productivity, product adoption, employee and customer satisfaction.

Boston, Ma, Us

Hired as the first business lead to launch a design services ecommerce business within Wayfair (NYSE:W), a fast-paced entrepreneurial environment where the business was scaling quickly. Built a high-performing team responsible for the recruitment, engagement, and retention of designers, and worked with business partners in Finance, Legal, Sales and Customer Support to establish processes and procedures to support the fledgling business. Established 3rd party rendering team overseas to reduce costs and enable a scalable business model. Championed efforts to develop designer-facing software tools, and orchestrated a cross-department engineering effort to develop an in-house payment processing solution to power online transactions and designer payments. (includes 4 months covering for General Manager, Design Services, for maternity leave)Highlights- Successfully launched the ecommerce business with sufficient supply (>150 designers) and high customer satisfaction scores (4.5/5).- orchestrated a cross-department engineering effort to build mission-critical software that was delivered on time for launch

Needham, Ma, Us

Led Tripadvisor's (NASDAQ:TRIP) vacation rentals business unit’s global supply-side sales and marketing teams. Managed internal team of ~40 people spread between Boston, and Oxford, UK, as well as external sales teams of ~50 people spread across India, Philippines, and Bulgaria. Established analytical rigor and reporting processes; implemented and monitored KPIs; leveled up the team; eliminated non-performing marketing channels; and guided product efforts to develop a new client onboarding experience. Highlights- Built a commercialization strategy and team that generated 110% supply growth and slashed CAC by 40%- Launched an owner outreach program to increase bookings that achieved a 300% ROI in one year- led strategy and execution efforts to transition the subscription business to ecommerce, resulting in a 15% boost in profit.

Needham, Ma, Us

Responsible for market, competitive, consumer, and client analysis and insights; led QBR efforts; led exec team offsiteHighlights:- Steered company into private room vertical- designed new pricing strategies for subscription business that drove 10% growth in profit

New York, Ny, Us

Launched Handy in Washington, D.C., which included building and managing a 20-person marketing team and building partnerships with local businesses to drive customer acquisitionAcquired by NASDAQ:ANGI in 2018

Mississauga, On, Ca

Led and managed strategic projects across various business units and functions at Maple Leaf Foods, a multinational meats, meals, and bakery CPG company headquartered in Toronto, Canada (TSE:MFI). Mentored by ex-McKinsey, ex-BCG, ex-Bain colleagues.Highlights- Developed a distribution strategy for a key business unit that identified millions in savings- Developed a growth strategy for a strategic branded business that led to 8% branded growth in year 1- Built a turnaround strategy for a struggling international business unit

Mississauga, On, Ca

Hired into a rotational program that encompassed three 1-year cross-functional roles across the business. Roles included Financial Analyst, Operations Supervisor, and Strategy Analyst.Highlights:- As a Strategy Analyst, conducted an innovative competitive analysis that identified millions in savings - As an Operations Supervisor, drove a 200% increase in throughput at an underperforming plant by identifying and implementing several operational and team improvements - As a Financial Analyst, developed a financial model that helped identify and secure a multi-million-dollar business opportunity with a new customer

Developed, directed, and coordinated marketing and advertising campaigns; Involved in customer business development activities.

Master Of Business Administration - Mba, Entrepreneurship, Marketing, And General Management

Bcomm (Honours), Business: Finance; International Business