Andrew Laurent Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Create achievable timelines by working backwards from the delivery date and setting milestones to meet internal and external requests.• Leverage social listening tools to uncover themes, trends, and topic drivers in complex online discussions, as well as measurement of share of voice, coverage volume, and brand sentiment.• Utilize measurement tools to analyze post performance and uncover optimization insights monthly across Facebook, Instagram, TikTok, Threads, X/Twitter, and YouTube.

New York, Ny, Us

• Owned monthly brand health reports via social listening, and maintained website, display and email measurement dashboards for Tracfone brands.• Solely responsible for Tracfone Amazon portfolio analytics reporting, from creation to client presentation, on a quarterly basis.• Assisted in website and social scorecard reporting for Mars, Incorporated. • Assisted with allocation management for analysts on the team, creating a collaborative and comfortable environment for all team members.

New York, Ny, Us

• Helped implement and manage a new agency-wide naming convention to ensure data flowed into dashboards correctly and efficiently across clients in an automated way.• Assisted in creating and maintaining Tableau dashboards for multiple clients. One being a custom solution for a specific client’s needs.• Generated and presented digital media reporting to internal and external teams. Providing both creative and media optimizations and information to help move the brand forward in their connections with users across digital platforms.• Developed and strengthened SQL skills to call fields from multiple tables and views. Specifically, within Amazon Redshift.

Detroit, Mi, Us

• Client Serviced: North America Chevrolet. • Reported In-Market OLA metrics for client on a monthly cadence. Covering nameplate efforts such as Silverado. • Built and delivered monthly Tableau dashboards to inform internal and client teams.• Conducted social listening to strengthen strategic efforts within the larger strategy team.

Detroit, Mi, Us

• Client Serviced: Global Chevrolet • Worked closely with strategists to strengthen global strategy deliverables from a data perspective• Assisted in the creation of mid and end campaign reports for global efforts • Conducted social listening to gain strategic insights and review current and past campaigns

Southfield, Michigan, Us

• Analytics lead for all clients scoped for reporting at Doner including: The UPS Store and Smithfield Foods. • Worked closely with the media team to bridge creative insights with media recommendations. Managing both media and organic data pulls for all clients. • Participated in new business pitches by supporting the team’s strategy with both analytics and social listening insights.

Detroit, Mi, Us

• Analytics lead for Harley-Davidson U.S., Carfax, and Valero Energy, all being organic, in addition to completing ad hoc requests across the client roster.• Utilized social listening tools to strengthen social strategy, brand health, and optimization of current campaigns. • Created primary and secondary KPIs that align with the overall social objectives.• Trained and managed an analytics assistant.

Southfield, Michigan, Us

• Solely responsible for managing assigned client’s monthly and quarterly digital analytics reports from creation to presentation• In addition to scheduled reporting, handle any ad hoc analytic requests that fall in scope for assigned clients• Lead analytics report outs to internal teams as well as client • Utilize social listening tools for new business prospects and informed the strategy team of the current conversations surrounding the prospect and their competitive set • Utilize social listening tools for current clients, gaining insight into everything from customer learnings to campaign tracking/results

Southfield, Michigan, Us

• Owned monthly and quarterly digital analytics reporting from creation to presentation, surfacing actionable learnings and insights to help improve client content from a creative and behavioral perspective• Utilized social listening tools to strengthen strategy and fuel creative ideation for current clients and new business prospects• Assisted in the build out of an internal Search Engine Optimization (SEO) process and implemented SEO best practices. Advise clients on opportunities to improve their on and off page SEO to increase rankings within SERPS.• Became a resource for the analytics team on changes to the platforms we used every day as well as new tools that could enhance our efforts and deliverables

Southfield, Michigan, Us

• Immediately began building research support deliverables for a shift in strategy by one of the agency's largest digital accounts• Created and presented audits for client social properties, content and Search Engine Optimization (SEO). These audits included competitive set content and efforts as well.• Assisted in the creation of monthly and quarterly digital analytics reports, surfacing trends seen within the data set• Was promoted to Junior Analyst halfway through the 3-month set internship period

• Immediately responsible for familiarizing myself with the on-going integrated marketing strategies of over 20 clients.• Assisted in management of client and internal campaigns• Conducted in-depth exploration of multiple digital business solutions including search engine optimization, social media content, digital asset design, search engine and social media marketing• Contributed weekly to campaign and social media strategy considerations for all clients and internal accounts across multiple social and digital platforms • Solely responsible for monthly social content strategy, posting schedules, and implementation for five clients, spanning over 18 customized profiles and totaling over 80 posts per month

Grand Rapids, Michigan, Us

• Earned position by designing a print ad that was later featured in an international marketing campaign• Partnered directly with third party design and marketing firms for reconstruction of company website and highly effective search engine marketing campaigns• Strategized internal Google AdWords campaigns • Coordinated and initiated space purchases with advertising representatives

Bachelor Of Science (B.S.), Advertising Integrated Marketing Communications

Associate Of Applied Science, Graphic Design

Education record