Andrew Lee Email & Phone Number

Los Angeles, Ca, Us

Own entire post-sign up customer experience, impacting engagement and churn areas for Amazon Key In-Garage Delivery service.

Drove efforts to reach product-market fit for a new finance+mobile B2B2C product across iOS + Android platforms in order to increase restaurant employee retention + customer retention for payroll services.

Drive growth and engagement in Search + Discovery areas for all NBCU TVE apps (NBC, Bravo, E!, Oxygen, SYFY, USA, Telemundo, Universo) across Android, Amazon, iOS, tvOS, Roku, Web, and more.• Leading several experiments across mobile and OTT platforms to improve higher search + discovery activation as well as deepen engagement

Lead Product Manager for driving live + video growth + engagement for all NBCU TVE apps (NBC, Bravo, Oxygen, E!, SYFY, USA, Telemundo, Universo) across Android, Amazon, and Roku platforms.• Built new monetization channel for Ad Sales team to secure multiple 7-digit figured campaigns within a quarter; defined scope and tradeoffs of Ad Sales feature and owned entire product lifecycle to feature shipment across 10 platforms• Grew linear viewership engagement by 25% on Roku; focused on… Show more Lead Product Manager for driving live + video growth + engagement for all NBCU TVE apps (NBC, Bravo, Oxygen, E!, SYFY, USA, Telemundo, Universo) across Android, Amazon, and Roku platforms.• Built new monetization channel for Ad Sales team to secure multiple 7-digit figured campaigns within a quarter; defined scope and tradeoffs of Ad Sales feature and owned entire product lifecycle to feature shipment across 10 platforms• Grew linear viewership engagement by 25% on Roku; focused on activation by expanding visibility and enriching key feature sets users care about• Grew overall video KPI across Android platforms by 10% by shipping Telemundo app with multi-localization (English + Spanish) support• Grew positive Play Store Ratings by 7.5% (avg. 4/5 stars) within 5 months (Sep. 2019 – January 2020)• Shipped over 60+ major features working with various stakeholders from design, engineering, content ops, backend, legal, CRM, product marketing, and more• Manage product relationship between third party partners such as Google, Amazon, and Roku• Regularly conduct A/B tests as well as qualitative user tests• Educate internal Product team and other stakeholders the deep nuances of user behaviors within our product that drive tests or features by leveraging a combination of data analytics and qualitative user testing + research Show less

Universal City, Ca

Lead Product Manager for driving video engagement on NBC App. Platform portfolio included Roku, Xbox One, Smart TVs (Samsung + Vizio)• Expanded product footprint to 7 other NBCU cable brand apps and grew content library offering by 400%; defined product requirements and drove client-side implementation efforts to in-market launch• Decreased app load time from 8 seconds to 1 second which yielded a 10% conversion increase to core funnel path; collaborated with backend and content team to… Show more Lead Product Manager for driving video engagement on NBC App. Platform portfolio included Roku, Xbox One, Smart TVs (Samsung + Vizio)• Expanded product footprint to 7 other NBCU cable brand apps and grew content library offering by 400%; defined product requirements and drove client-side implementation efforts to in-market launch• Decreased app load time from 8 seconds to 1 second which yielded a 10% conversion increase to core funnel path; collaborated with backend and content team to migrate API calls from client-side to server-side• Increased average weekly video KPI by 20% on Roku; partnered with Roku and built a new acquisition channel with Roku's initial launch of Featured Free• Doubled core KPI YoY for Fall Premiere ’18 season for the lead OTT platform; focused efforts in improving D0 conversion and D7 retention Show less

Greater Los Angeles Area

Owned all stages of product life-cycle from identifying opportunity to prototyping to product proposal.• Created user personas, conducted customer surveys, developed PRD, Go-To-Market plans and full interactive prototype feature, Watch Center, for ABC app. Full prototype and product proposal available

Cupertino, Ca

Contract – Focused improving efficiency to metadata review process and custom internal CMS tools; reported to Product Manager of CMS tools and Manager of Content Ops.• Implemented 3 original features for a custom internal CMS tool; identified multiple pain points in the CMS tool that were slowing down the content ops. team from everyday work• MVP 1: Enabled the content ops. team to efficiently correct primary image metadata ~20% faster by iterating on an existing editing… Show more Contract – Focused improving efficiency to metadata review process and custom internal CMS tools; reported to Product Manager of CMS tools and Manager of Content Ops.• Implemented 3 original features for a custom internal CMS tool; identified multiple pain points in the CMS tool that were slowing down the content ops. team from everyday work• MVP 1: Enabled the content ops. team to efficiently correct primary image metadata ~20% faster by iterating on an existing editing feature• MVP 2: Enabled the content ops. team to correct administrative metadata ~68% faster creating an editing feature• MVP 3: Enabled the content ops. team to QA secondary image metadata 70% faster by iterating on an existing content preview feature• Increased efficiency for partner ops. training process by ~90%; saw an opportunity and took initiative to convert training materials into a technical document• Saved Product Manager 2-4 hours per week while improving product quality; resolved metadata issues between content ops. team and two external partners• Chosen by Product Manager to train a new Senior Manager and 10-12 team members on how to utilize the internal CMS tools• Contributed in increasing work output by 200% within 6 months; proposed creative solutions to resolve inefficient UI/UX for the internal tools to Product Manager and Engineering • Audited the quality of on-boarding data and submitted results to assist Manager of Content Ops. in delivering viable feedback to high profile external partners (Disney, HBO, Netflix, etc.)• Conducted market research for domestic and international territories to support Manager of Content Ops. in improving customer and product experience Show less

La Mirada, Ca

• Boosted web traffic and brand awareness by 250%; developed audio and video podcasts interviewing industry experts covering relevant topics and issues which brought in millennial demographic• Increased social media followers by 62.5% in 1.5 months; conducted qualitative analysis on previous popular posts and utilized Photoshop and Illustrator to create new posts based on found metrics• Loosened a tight budget by saving up to $2,000 per digital media project; identified and… Show more • Boosted web traffic and brand awareness by 250%; developed audio and video podcasts interviewing industry experts covering relevant topics and issues which brought in millennial demographic• Increased social media followers by 62.5% in 1.5 months; conducted qualitative analysis on previous popular posts and utilized Photoshop and Illustrator to create new posts based on found metrics• Loosened a tight budget by saving up to $2,000 per digital media project; identified and slashed non-essential services and absorbed key video and audio production & post-production responsibilities Show less

Glendale, Ca

Contract – QA’d AAA and B titled mobile apps and ticketing issues to engineering; reported to QA Lead• Minimized company expenditures by at least $1,520 per project in achieving 98% first submission pass ratings for the App Store and Google Play store • Performed 70-100+ various test cases weekly for AAA and B titled mobile games on numerous Android and iOS devices

Los Angeles, Ca

• Sound designed four short films that generated over 1.2 million views• Composed and sound designed for two iOS mobile games that received a 5/5 rating• Served as a post-production assistant for feature film, “Drunktown’s Finest” – Sundance, Official Selection 2014

Bachelors, Electronic Production & Design, Cum Laude

Activities and Societies: Sound Design Group

Certificate, Software Product Management