As Senior Marketing Manager I lead strategy and implementation of all marketing activities across the business. Leading a team of 3 marketers, we deliver commercially led campaigns across Malted Ingredients, Brewing & Distilling, Homebrew and Corporate Communications. As a team we help develop products used by some of the worlds best known and loved brands in the food and drinks industry. Working with the Head of Marketing, Innovation and Sustainability I help drive all marketing collateral across all categories including brand development, and through creative thinking, drive impactful 360 activations for innovation launches and NPD expansion opportunities.

As Senior Marketing Manager I am the marketing lead of the Malted Ingredients and Homebrew categories. I help develop products used by some of the worlds best known and loved brands in the food and drinks industry. Working with the Head of Marketing I help drive all marketing collateral across both categories including brand development, and through creative thinking, drive impactful 360 activations for innovation launches and NPD expansion opportunities.

Leading the Marketing & Innovation team and representing the department in the wider business, making key decisions across all sectors and region to deliver growth in line with our business strategy.

Leading and project managing all B2C restaurant and customer experience marketing for 18 garden centres and retail stores nationwide: I build and execute annual campaigns to meet business KPIs through regular team meetings and analysis of sales through Excel and digital platforms.Implemented 3 seasonal restaurant menu launches; achieving double digit sales growth with a fully integrated marketing campaign. This included nationwide travel to our venues, our suppliers and leading both product and food and beverage photoshoots.Numerous successful launch events of garden centres, show gardens, and restaurants, engaging the local community through targeted communications and initiatives using the company website and social media platforms, and external marketing channels.Christmas events campaign launched nationally to raise awareness, with local marketing for 18 centres focussing on their local activities and USP. I was responsible for the campaign success, the content and copy for marketing collateral (case studies, brochures, web content, thought leadership) in line with business objectives.Reviewing and assessing customers’ usage progress and offer recommendations and actions through regular communications to enhance engagement and demonstrate ROI throughout the customer lifecycle.Redesigned our events and engagement programme for young gardeners, engaging in a new audience and future-proofing the business whilst strengthening the Notcutts values amongst our customer base.Driving the customer experience agenda, launching a series of lifestyle events nationwide with a multi-channel marketing campaign. I identified opportunities for customers to act as advocates (e.g. testimonials, case studies) for the Marketing Team.Strong track record at end-to-end campaign execution; delivering results and planning events.

Following completion of the Greene King Graduate Programme, I obtained a role leading & project managing all B2B sport, promotional and liquor marketing activity for 1100 pubs in the UK helping Greene King provide industry leading support in becoming ‘the best retail partnerships business in the UK’.Managed the workstreams of 3 marketers to ensure seamless campaign execution across multiple channels, on-brand and aligned with business objectives.Launched & implemented an industry leading sport support programme across an estate of 250 pubs, targeting and engaging in a new customer segment for the business.Project managed the ongoing execution of a 3-tiered promotional cycle in line with our wider campaign and strategy, developing and sharing best practices with team members to continually improve the quality, effectiveness and efficiency of our processes.Project managed the creation of the annual range and price list – generating £100,000 per annum in income for the business. Gained Experience in Customer Relationship Management (CRM) systems, marketing automation and tracking tools.Leveraged supplier support to execute the departments largest ever sport support campaign for the 2018 World Cup – supporting over 802 pubs.Represented the business at key industry and partner events to drive our messaging and add value to our stakeholders.Became a Prince 2 Certified Practitioner and applied this qualification through close collaboration with the Commercial Team to support pilot customers, renewals and expansion opportunities. Experience with data analysis, proficiency with Excel; developing Marketing enterprise solutions.

As part of Greene King’s first Head Office Graduate Programme I was given a fantastic opportunity of beginning my career in the Retail & Hospitality industry with the largest pub company in the UK. This role has given me invaluable experience by working with the Marketing, Brand & Digital, Leased & Tenanted, Brewing & Distribution, HR Recruitment and Learning & Development teams. Working within a variety of departments gave me the opportunity to develop my project management and analysis skills.Development Courses attended:Project ManagementPresentation SkillsBusiness Influencing SkillsManager as a CoachMastering TimeUnderstanding Financial PerformanceManagement to Leadership

At MatchPoint London I was given an overview of the business, completing tasks in all areas including Administration, Marketing and Sales. This position enlightened me to hospitality, and allowed me to gain vital experience in the industry.