• Manage Design, Digital, Social, Development and Account Services departments• As member of executive team, responsible for agency strategic planning and business initiatives, included Effective Hourly Rate, overall revenue/profitability goals and team training initiatives • Established two additional agency departments: Brand Development & Video• Developed proprietary brand development process, including: Brand Workshop/Discovery, Persona Creation, Key Messaging, Brand Story, Brand Pyramid, Mantra, Tagline, Tone, Voice

• Account lead for all major website projects. Responsibilities include: wireframing, timelines + planning, prototyping, QA, PM of dev team, SEO, ensure best practices are followed• HubSpot implementation and management. Responsibilities include: integration with Salesforce, email marketing, strategic planning, marketing automation, workflows, lead tracking + scoring, database management, reporting• Account lead/manager for 8-12 clients, support role for 4-6 additional • Responsibilities include brand management, community management, media buying (digital + traditional), copywriting, project management (web, branding, integrated marketing), creative concept development, inbound marketing, new business, competitive research + analysis, and overall marketing strategies• Train and supervise junior marketing team members and interns; continually develop and implement new training processes and materials • Identify client marketing opportunities and develop integrated ad campaign solutions that include call tracking, geo-targeting, media buy recommendations and implementation (traditional + digital), monthly creative development, external and internal launch communication, and monthly measurement and reporting • Recognized for continuously increasing multiple client retainers, exemplifying company culture and always seeking and developing creative solutions, resulting in multiple promotions • Instituted creative brief process and developed structure to effectively communicate and bridge the gap between the design and account/marketing teams• Work directly with the clients as account lead to establish project goals, expectations, timelines and measurement standards • Execute full-service campaigns, collaborating with PR, creative, third-party vendors and web development team to meet client objectives • Develop new business proposals and actively participated in new business pitches

An intense, fast-paced summer internship. Consisted of daily, monthly, and one summer long project. Worked with my Art Director daily to concept ideas and turn them into advertisements using different mediums. Also was in control of the internship's social media sites, which consisted of: Twitter, Facebook, a daily blog, Instagram, Google +, and Foursquare. Experienced how an advertising agency functions.