Andrew Lerner Email & Phone Number

Chicago, Il, Us

Zug, Ch

•Led engagement with Fortune 100 consumer packaged goods (food and beverage) manufacturer including management of seven separate workstreams and a team of ~30 employees (5 direct reports).•Responsible for overall revenue increases of ~15% in first six months leading the engagement including multiple renewals (zero non-renewed workstreams) and opening several entirely new workstreams•Created Gap Analyses to identify new products and services which were implemented in the existing workstreams •Responsible for cross-functional reporting and relationship management internal to Evalueserve across three continents and multiple departments, as well as externally to multiple client stakeholders•Project management and oversight for anywhere between 10-15 projects simultaneously•Production of Customer 360 project leveraging all first-party customer data and e-commerce data to provide a complete picture of the customer•Growth marketing including paid media management and activation for direct-to-consumer meal kit startup launched by the client's innovation arm•Delivery of Marketing ROI project including marketing mix modeling, multi-touch attribution, and customer journey modeling with a focus on maximizing revenue through efficient budget allocation across the KH portfolio of brands, channels, and campaigns

Greenwood Village, Co, Us

•Led data team product creation and iteration efforts. Specific products include Audience DNA Reports built from customer record enrichment and segmentation via various machine learning techniques, User Journey experiments, and Multi-Point Attribution Modeling with an eye toward increasing customer lifetime value and reducing friction in purchase funnels•Led creation and implementation of modeling efforts (expertise in SQL, Python, and R). Techniques include machine learning models such as boosted gradients, random forests, bootstrapping, cross-validation, and generalized additive modeling. •Led strategic roll-out and successful implementation of company-wide dashboard visualization and reporting effort•Management of direct reports (including hiring decisions) and departmental budget – proven track record delivering data science projects on time and on budget•Establishment and maintenance of alignment with senior executives and strategic priorities•Led implementation of structured system for A/B testing, experiments, and optimizations for all digital marketing and advertising campaigns – built an optimization model for campaign budget allocations•Led inter-departmental communication and coordination efforts including with sales, account management, paid media, and tech departments•Led client-facing presentations of all data team deliverables with a focus on increasing understanding, conveying value at all times, and ensuring actionable recommendations are implemented correctly and in a timely manner

Boulder, Co, Us

•Managed ~15 client accounts as the primary point of contact•Conducted client-facing presentations on a daily and weekly basis •Analysis and optimization of paid media campaigns across platforms (paid social, search, web analytics, etc.)•Managed production of client-facing deliverables such as Know Your Audience reports, DMP audience creation and deployment, etc.

Denver, Colorado, Us

•Performed cross-channel analytical analyses to drive insights and optimizations focused on increasing brand visibility and driving outcomes in our marketing/sales funnel. •Created cross-channel digital marketing and analytics strategy aligned with crucial business outcomes and KPIs such as driving RFIs and applications.•Managed and analyzed search and social advertising campaigns including ensuring messaging-audience alignment, production of creative, deployment strategies, reviewing analytics, and implementing optimizations. This includes mastery of Google AdWords, Google Analytics, and Facebook Ads platform (Ads Manger, Power Editor, Pixels, Custom Audiences, etc.)•Managed website ecosystem including implementing website updates, production of new web pages, mastery of Google Tag Manager, Google Optimize, etc. Conducted search engine optimization (SEO) efforts including management of blog properties. Wrote, edited, built, and deployed original content and provided strategic and consultative services to departmental and academic units writing their own original content. Conducted UI/UX redesign efforts based on property analytics. Includes mastery of Google Webmaster Tools including Search Console. •Created platform-specific social media strategies for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat, as well as organizationally-specific strategies and processes which govern how departmental and academic units functioned in relation to overall marketing efforts. •Responsible for management of social media accounts, as well as providing strategy and consultative services to departmental and academic units across Daniels regarding their specific social media accounts. Wrote, edited, built, and deployed all written, pictographic, and video content including conducting live event coverage and social listening using keyword research and analytical optimizations.

Aurora, Co, Us

•Conducted strategic planning and positioning in order to produce engagement including visibility, conversion optimization, and longitudinal adoption/habit formation. •Provided project management and workflow coordination in both internal and business-to-business team settings.•Produced, deployed, and continuously improved a deep, broad body of content in alignment with organizational and project-level priorities and target audience profiles.•Conducted on the ground implementation and “go-live” for a variety of new technology platforms. •Interpreted data and analytics to produce prescriptive quality improvement-oriented systems and feedback loops.

New York, Ny, Us

•Conducted Android/iOS development including UI/UX optimization, content development, and architecture plans. •Led user testing process including data collection, interpretation, and implementation.•Led production of targeted marketing and advertising content for social media, blog, e-mail, website, and mobile. •Produced initial research reports (e.g. market sizing, bio-psycho-social profile and behavioral characteristics of target audience, industry landscape/trends), and analyses (SWOT, PEST). •Conducted strategic planning and positioning to produce brand differentiation and visibility. •Used asset reviews and needs analyses, competitive keyword analyses, and identification of key influencers to produce outreach campaigns, calendars, and cross-platform messaging strategies. •Managed outreach accounts and real-time engagement. •Interpreted data and analytics to produce prescriptive, continuous quality improvement-oriented systems.

Encino, Ca, Us

•Conducted Android/iOS development including UI/UX optimization, content development, and architecture plans. •Led user testing process including data collection, interpretation, and implementation.•Performed data analysis and interpretation to produced revenue-centric data analytics reports for various clients.

Denver, Colorado, Us

•Conducted content development for social media, blog, e-mail, website, and mobile platforms. Managed accounts and real-time engagement. •Produced initial research reports (e.g. market sizing, bio-psycho-social profile and behavioral characteristics of target audience, industry landscape/trends), and analyses (SWOT, PEST). •Conducted strategic planning and positioning to produce brand differentiation and visibility. •Used asset reviews and needs analyses, competitive keyword analyses, and identification of key influencers to produce outreach campaigns/calendars and cross-platform messaging strategies. •Interpreted data and analytics to produce prescriptive, continuous quality improvement-oriented systems.•Produced press releases, media kits, oral/written presentations (e.g. Prezi/PPT), and brochures/hand-outs. •Created survey tools and collected/analyzed data. •Conducted development for mobile tech projects (e.g. UI/UX, gamification, monetization).

•Management: Collaborated with small team of partners to conduct revenue cycle management, financial planning, performance reviews, hiring/firing, CQI, strategic planning, and legal/accounting interface.•Sales: Conducted sell-side client engagement and negotiations, contract renewal/renegotiation, and CRM. Led acquisition and successful exit from equity positions in technology companies.•Business Development: Established B2B partnerships to acquire advertising and analytics technologies, office space, logo/website, and expertise (e.g. graphic design, videography). Produced/implemented business plans, go-to market strategies, investment capital raises.•Marketing (Social Media, Blogging, E-Mail, Website) and Advertising (Search, Social): Produced initial research reports (e.g.market sizing, bio-psycho-social profile and behavioral characteristics of target audience, industry landscape/trends), and analyses (SWOT, PEST). Conducted strategic planning and positioning to produce brand differentiation and visibility. Used asset reviews and needs analyses, competitive keyword analyses, and identification of key influencers to produce outreach campaigns/calendars and cross-platform messaging strategies. Performed content creation for all platforms. Managed PPC, display, video, and mobile ad campaigns. Performed both On-Page and Off-Page Search Engine Optimization. Managed accounts and real-time engagement. Interpreted data and analytics to produce prescriptive, continuous quality improvement systems.•Other: Planned events (100+ attendees). Produced press releases, media kits, oral/written presentations (e.g. Prezi/PPT), and brochures/hand-outs. Conducted non-profit development and grant applications. Wrote political candidates' policy positions, white papers, and self/opposition research. Created survey tools and collected/analyzed data. Conducted board retreats and corporate trainings. Development of mobile tech (e.g. UI/UX, gamification, monetization).

Us

•Established federally registered non-profit 501(c)(3) organization to assist underserved Philadelphia youths to safely play sports through provision of new equipment and direct services. •Conducted strategic analyses and identified grantmakers in alignment with our organizational and project-specific goals and activities, created messaging strategy tailored to target grantmaking audience/recipients, performed content creation for all grant applications including project planning (mission, scope, logistics, etc.),use of funds, budgets, and financial projections. Created/implemented evaluation tools to establish organization's continuous quality improvement system including data collection and analysis. Performed outreach and application process management. •Took leadership role in Board meetings (particularly in strategy, development, and finance focused meetings.) •Established strategic partnerships/sponsorships which produced organizational visibility through earned media and both material and operational support.

United States, Us

• Synthesized large bodies of raw data and medical records (evidence) into comprehensive chronologies. Produced case analyses.• Helped manage client accounts for Health Effects Litigation cases while cultivating significant case building/case management and investigative skills. • Gained experience navigating a high-intensity, competitive professional setting.• Conducted discovery for Commercial Litigation cases on a select basis.

Us

•Assisted with productions of PHLR publications focused on topics such as legal barriers to accessing essential medicines in domestic and international settings and distracted driving laws in the U.S.•Responsibilities included compiling systematic reviews, meta-analyses, scholarly editing, writing, day-to-day management and organizational tasks.•Aided Professor Scott Burris in the planning and development stages of his book concerned with the legal-medical framework for pain management and palliative care in the United States.•Identified appropriate external reviewers and other organizational grant-making activities to distribute over $13,000,000 originally provided by the Robert Wood Johnson Foundation.

Master'S Degree, Business Analytics

B.A, European History

History Of Medicine And Disease

Diploma