Andrew Leto Email & Phone Number

Horsley Park, Nsw, Au

Sydney, New South Wales, Australia

This passion project involved establishing a distinctive brand that embodies style, sustainability, and performance in outdoor apparel for nature enthusiasts and anglers. I took full creative control, managing the budget and making all key decisions. My focus was on creating a cohesive brand identity while overseeing every aspect of the creative and production processes. Through this venture, I aimed to redefine outdoor apparel by prioritising comfort and eco-consciousness, ensuring each product reflects my vision and values.In terms of brand development, I created a compelling identity that resonates with the target audience, emphasising both style and sustainability. As both designer and art & creative director, I redefined outdoor and fishing apparel by focusing on comfort, durability, and eco-friendliness. Managing all facets of the project, from branding and design to website development, SEO, production, and logistics, I ensured every element aligned with the brand’s core values.A key aspect of the project was product design. I launched a suite of products, designed and developed in Australia, each undergoing the rigorous ‘LITY’ test to ensure they met the highest standards of quality, durability, and sustainability. This focus on excellence positioned Fiske as a leader in the outdoor apparel market, offering eco-conscious alternatives to traditional fishing gear.By managing the entire project, from concept to final delivery, I ensured all products were assembled and shipped from Sydney, establishing Fiske as a trusted name among nature enthusiasts and anglers. The successful launch of Fiske significantly impacted the market, with the brand's products being embraced across local wharves and boats nationwide. This result highlighted the effectiveness of my vision to combine style, comfort, and sustainability, cultivating a loyal customer base that values high-quality, eco-conscious products designed specifically for their needs.

Sydney

As a design leader, I directed art and creative vision, managed projects, and oversaw quotations, budgets, and estimates. I led teams to maintain brand consistency and meet strategic goals, particularly in high-pressure, rapid-turnaround scenarios. My role as Third-in-Charge required seamless adaptation between solo and collaborative work in an agile environment.- Directing art and creative vision for brand development and campaigns- Creating packaging concepts and delivering final artwork- Designing POS and POP materials for digital and print- Producing advertising media, including motion graphics and outdoor ads- Managing client relationships and overseeing studio operations- Handling project quotations, budgets, estimates, and invoicing- Developing and maintaining brand guidelines, design systems, and governance- Overseeing project deliverables from conception to completion- Applying design thinking methods and best practices- Managing stakeholders in agile delivery teams- Utilising web technologies (HTML, CSS, Apache, MySQL server management, SEO, SEM)- Managing websites on platforms like Shopify, WordPress, WooCommerce, and Elementor- Translating business stakeholder requirements to deliver end-to-end solutions

Sydney

Graphic Designer, Junior Draftsman, and 3D Designer at Watts Commercial FurnitureAt Watts Commercial Furniture, I held multiple responsibilities, managing the company's graphic design, junior drafting, and 3D design tasks.Key Responsibilities:Graphic Design:- Managed and updated the company's branding, website, and brochures.- Led a complete rebranding, including logo, website, business cards, brochures, and other print media.- The rebranding project modernized the company's image and received commendations for the new website's feasibility.Junior Draftsman:- Conducted site measurements and client consultations.- Created professional orthographic drawings and 3D renders for clients and production use.

After successfully becoming a Semifinalist for the Adobe ADAA competition. I was lucky enough to be personally selected by renowned Yomar Augusto in the Adobe Mentorship Program for 5 one-on-one Skype sessions with a predetermined objective which would help to improved my portfolio and design skill.

During the school/university holiday break, I joined the EVAPCO team for a year to gain some work experience. During this time, I was required to design stickers, brochures and labels for the outgoing cooling towers. During down-times i was also required to help assist in designing cooling tower structures.