Andrew Lipscomb Email & Phone Number

Johnson City, Tn, Us

Johnson City, Tennessee, United States

Responsible for managing and implementing short/long-term business strategies, including leading a brand repositioning initiative, and tactics to effectively support commercialization, profit margin, and business plan objectives for the PanOxyl franchise.

Johnson City, Tennessee Area

Manage and implement short and long term business tactics and strategies to effectively support commercialization, profit margin and business plan objectives for the therapeutic skin care portfolio. Additional responsibilities include strategy development to support brand renovation to reinvention, new product development, marketing/business plan development, financial management, project management and AP&G (Advertising, Promotions and Gratis) budget administration.

Johnson City, Tennessee Area

Assist in the creation and implementation of HCP and Consumer marketing strategies, programs, and initiatives to support the product line.Help to develop and execute national retail plan and tactics to effectively communicate, promote and sell the product positioning to patients/consumers.Collaborate with brand team, finance and supply chain to monitor demand forecasting and manage inventory.Collaborate with Market Analytics to coordinate evaluation testing and data analysis.Work with project teams focused on execution of program initiatives.

Charlotte, North Carolina

Coordinates online advertising campaigns and digital orders for Local and National advertisers.Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery.Formerly - Traffic Specialist:Communicate traffic functions and capabilities back to internal and external customers.Work with sales team to ensure that digital request forms are submitted correctly and within deadline.

Huntersville, Nc

Post daily and consistently on social media while monitoring and responding on all social media platforms. Managed social campaigns that increased annual food drive fundraising donations by 184%.Created a weekly editorial calendar while utilizing insights to determine the most effective content for our audience.

Office Of Alumni Relations

Using communications and programming to enhance Wingate in the areas of Stewardship, Alumni Relations, and Parent Relations.Completely managed paid and organic digital marketing platforms for Alumni and Parent Relations and assisted in event planning and other day to day operations. Co-managed the digital portion of our largest giving day to date with email and social media marketing raising $103,000+ from 578 donors. Aided in verifying the Facebook, Twitter, and LinkedIn accounts for University and Alumni Relations accounts.

Cannon Complex At Wingate University

Everyday tasks include handling game-day operations, marketing, and event planning for the athletics department at Wingate University. Wingate currently has 22 Division II athletics teams.

Master'S Degree, Sport Management

Bachelor'S Degree, Marketing