Own commercial responsibility for Bloomfield, a leading AI and Robotics series A start-up from Carnegie Mellon University acquired by Kubota Tractor Corporation in September, 2024. Develop commercial strategy, identify value proposition and target markets, develop segmented sales pipelines, and scale commercial adoption of cutting edge new AI service. Highlights: - Grew revenue, tripled customer base, and dramatically increased average contract value by pivoting company focus to new markets, developing a clearly articulated value-proposition, and executing hands-on sales management. - Launched and scaled new products and services in new markets, developed sales cycle/funnel, and drove product-market fit and customer adoption through rigorous partner testing, customer needs identification, and product feedback. - Created and executed an integrated marketing plan to increase awareness, improve brand recognition and drive new customer leads and acquisition.

Manage and grow relationships with top Search and AI partners including Twitter, Facebook, Snapchat, Reddit, LinkedIn, and Wikipedia. Focus on modern content acquisitions and integrations for Search, Discover, Video, Images and AI products. Set global relationship strategy including GTM strategy and content valuations, initiate and oversee deal negotiations, and drive launch timelines and milestones across product, engineering, legal, marketing, and sales. Highlights: - Grow relationships with Google’s most sensitive partners, identifying value propositions, negotiating agreements, valuing and acquiring content, and ensuring Google’s access to content. - Coordinate across multiple internal teams to land partnerships with widely-supported content integrations for Google. Ensure stakeholder management and handle executive escalations. - Manage partner content and data integrations across product and engineering teams, ensure deal terms and engagement principles are met, and review product performance with partners.

Founding member of global strategic partnership management team for Google Maps, Search, and Assistant Partnerships. Spearheaded all partner-enabled vertical launches on Maps, Search, and Assistant across North American, EMEA, LATAM, and APAC. Identified GTM partnership strategy, articulated value propositions, and launched and landed partnerships. Highlights: - Enabled 100+ Maps, Search, and Assistant product launches by identifying product-market fit with major multinational corporations including Uber, Lyft, Facebook, Twitter, Microsoft, Snap, Zoom, Reddit, and Disney. - Worked cross-functionally across Google to launch partner programs, surface key milestones and project launch plans while navigating changing product strategies. - Established global team mission and structure, recruited and hired diverse team, and set all quarterly objectives and success metrics.

Key member of global partnerships team for Google Books, a pillar of the Google Play platform. Initiated, maintained, and grew strategic relationships with the world’s largest media companies. Spearheaded global strategic planning for Google Book Search and Google Play Books programs, launching Play stores in multiple international markets including US, Canada, Mexico, and Argentina. Interfaced regularly with CEOs, publishers, and marketing, sales, and operations leads. Responsible for business modeling, commercialization strategy, and new product go-to-market strategy. Highlights: - Spearheaded negotiations for global product launches including Google Play Books, Google Play Newsstand, Book Search, and Audiobooks. Drafted contract language, articulated pitch decks and value positioning docs, created deal pipelines, negotiated agreements, and closed 150+ deals. - Launched Google Play store in U.S., Canada, Mexico, Brazil, Argentina, and Colombia, leading negotiations in Spanish for product partnerships team. - Managed and grew long-term relationships with top global book publishers.

Drive strategy, licensing, and business development for all digital products, including strategy guides, video strategy guides, and strategy content applications, for AA and AAA PC and console video game titles. Maintain bottom-line accountability for all digital revenue and ROI on new digital business models. Spearhead initiatives to expand digital distribution network and digital publishing business throughout North America and Europe; lead contract negotiations with potential business partners, licensors, and content licensees. Play instrumental role in devising and launching online marketing initiatives, involving social networking, AdWords, online guerilla marketing, and word-of-mouth.

Key member of a 3-person Spanish-speaking team challenged to launch new retail chain in Spain. Brainstormed store characteristics, conducted financial analysis of existing related chains, and researched Spanish retail market and potential store locations. Led financial analysis of in-store features and developed launch strategy for flagship store opening. Performed data analysis and multiple linear regressions to clarify decision-making. Developed a detailed loyalty plan to attract and retain target market.

Proposed, developed, and published 20+ core trade book projects for the U.S. market with current sales of 150,000+ copies. Developed project proposals, conducted market analysis, and justified investment by delivering P&L statement; managed multiple book projects concurrently. Collaborated with cross-functional editorial, production, sales, and marketing teams to develop book designs, create strategic marketing plans, and set project budget and schedule. Negotiated author contracts and worked directly with authors throughout development process to ensure on-time and on-budget publication.

Led budgeting, development, and publication of new trade paperback nonfiction titles with sales of 100,000+ copies. Liaised with authors, senior editors, designers, and production team to edit and publish business, real estate, sports, and education titles. Identified target market and pursued new book ideas by conducting extensive market research and analysis; drove sales by composing marketing and sales material.