Crm Marketing Senior Specialist
CurrentDevelop brand-wide CRM lifecycle campaigns to support franchise growth for Anytime Fitness and Basecamp Fitness. Proactive collaboration within cross-functional teams to deliver multichannel lifecycle campaigns in complex environments against immovable deadlines with unpredictable dependencies. Configure systems to import thousands of UTMs to track email as top-performing revenue channel. Create standardization in assets and documentation to provide scalability for international expansion.