Develop brand-wide CRM lifecycle campaigns to support franchise growth for Anytime Fitness and Basecamp Fitness. Proactive collaboration within cross-functional teams to deliver multichannel lifecycle campaigns in complex environments against immovable deadlines with unpredictable dependencies. Configure systems to import thousands of UTMs to track email as top-performing revenue channel. Create standardization in assets and documentation to provide scalability for international expansion.

Performed front-end WordPress updates and set up integrations with WooCommerce and MailChimp. Evaluated news articles for bias and reliability as part of the media rating model, requiring adept communication in groups of people with strongly differing political opinions.

Optimized website for SEO, improving its ranking from the 7th to the 1st page on Google. Managed Google AdWords and Google Business profiles and handled front-end web design. These efforts led to increased visibility, driving new customer growth and resulting in business expansion.

Analyzed five years of key metrics to develop benchmarks during the transition from Berry Plastics to Berry Global. Reported on existing SEO landscape, distinguishing branded vs. non-branded traffic. Helped copywriters optimize for SEO and increased social media traffic from 1% to 50% in four months. Updated content and established a metadata strategy to improve SEO.

Created list hygiene standards for over 5 million records and developed programmatic segments in Eloqua, ensuring compliance with CAN-SPAM and GDPR. Created a yearly production calendar, coded cross-browser HTML/CSS templates, and improved email deliverability by 40% while collaborating with a team to track over $1 million in email marketing revenue.

Supported accounts for 250 clients, resolved technical support requests of varying complexity, and provided online marketing strategy to a client base of 2,500+ website owners. Advised clients on tailored marketing strategies and assisted with project management across copywriting, coding, and design. Identified new revenue channels, developed strategies, executed campaigns, reported analytics, and offered additional services to help clients achieve their online goals.

Set up the campaign website, SSL, Stripe payment gateway, and email systems for a political launch. Coordinated with designers and staff on creative content, messaging, graphics, videos, radio ads, media buys, and email marketing. Served as a digital security consultant to ensure IT systems' safety, executed local ad buys, boosted social posts, and directed marketing art and messaging.

Configured Zendesk to clear a 60,000-message backlog and implemented KPIs to create CSM accountability. Supported the production of a new website with 30,000 SKUs. Developed assets for a year-long email marketing calendar to support sales campaigns, resulting in a 35% year-over-year sales increase.

Built and sent email campaigns to 1 million Department of Education subscribers, ensuring CAN-SPAM compliance while producing 10x list growth in Year 1. Developed testing strategies to optimize performance, regularly coded and sent HTML emails, and provided reports to leadership. Maintained list segmentation, built behavior-based messages, and ran niche campaigns to boost engagement based on geo-local data points.

Provided strategic counsel on email marketing, online strategy, and sales, while managing projects for clients that included website production and marketing campaigns. Responsible for building, sending, and reporting on email campaigns to ensure successful execution and performance.

Completed hundreds of digital projects for national brands. Collaborated with account executives, clients, directors, designers, developers, copywriters, public relations professionals, and media buyers. Oversaw 15 client email marketing accounts with 2.5 million records. Cut costs by 75% by migrating from SilverPOP to Bronto. Regularly prepared proposals over $50,000 and delivered monthly analytic performance reports.

Managed retail operations for the sale of installation and instructional services. Prepared quotes over $10,000, received deliveries, updated inventory, and was responsible for local advertising. Taught classes to various age groups, ensuring a positive learning experience for all participants.