Andrew Samson

Andrew Samson Email and Phone Number

SVP, Marketing and Creative @ The Beachbody Company
Los Angeles, CA, US
Andrew Samson's Location
Los Angeles, California, United States, United States
Andrew Samson's Contact Details
About Andrew Samson

I’m a forward-thinking marketing executive with a deep passion for creating innovative strategies and integrated marketing campaigns that drive brand affinity and revenue growth. I have deep experience at both world-leading Fortune 500 brands and high-growth consumer startups, which has allowed me to build a unique profile that blends big brand thinking with startup hustle. Currently, I’m serving as Head of Brand at ARMRA. As a digitally savvy, consumer first marketer, I have a consistent track record of being able to blend my strategic acumen, visionary leadership, and creative thinking to deliver results. I’ve held a variety of marketing leadership roles across the full suite of marketing disciplines including brand, digital, partnerships, retail, growth/performance, e-commerce, product, media, PR/communications, creative, and content. Most recently, as Chief Marketing Officer of Level Home, a $100M Series C smart home startup, I transformed the company's direct business and go-to-market strategy, in addition to helping launch their flagship product that sold out of Apple stores nationwide within minutes. Previously, I was VP, Global Head of Marketing at Hyperice, the world leader in performance recovery technology (named one of Fast Company's World’s Most Innovative Companies in 2021), where I re-wrote the marketing playbook for the company and was responsible for leading their transformative brand growth in over 60 countries worldwide.Prior, I held a variety of marketing leadership roles across key functional areas at some of the best brands in the world, including Nike, Gatorade/PepsiCo, Live Nation, and FOX Sports, which has served as the ultimate foundation as I've continued to grow my career.I am extremely passionate about people, and I have successfully managed and mentored several high-performing teams, while also being a key contributor and teammate across all levels of every organization I’ve worked at. I attended the Wharton School at the University of Pennsylvania where I earned a BS in Economics, with concentrations in Marketing and Management. At Penn, I was also a 4-year letterwinner at placekicker, AP All-American and 2-time Ivy League Champion on the Penn football team, in addition to being Penn’s all-time leading scorer.Outside of work, I enjoy spending time with my family and two kids, staying fit as a forever athlete, and cheering on my native Detroit sports teams.

Andrew Samson's Current Company Details
The Beachbody Company

The Beachbody Company

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SVP, Marketing and Creative
Los Angeles, CA, US
Website:
beachbody.com
Employees:
5092
Andrew Samson Work Experience Details
  • The Beachbody Company
    Svp, Marketing And Creative
    The Beachbody Company
    Los Angeles, Ca, Us
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  • Armra
    Head Of Brand
    Armra Jun 2024 - Present
    Bonita Springs, Fl, Us
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  • Andrew Samson Advisory
    Advisor
    Andrew Samson Advisory Apr 2019 - Present
    Advisor to high-growth startups, CEOs and executive leaders on marketing, brand and digital strategy, with a primary focus on brand development, messaging, and creative.
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  • Level Home Inc.
    Chief Marketing Officer
    Level Home Inc. Aug 2022 - Dec 2023
    Redwood City, California, Us
    **company acquired by ASSA ABLOY Group (Sept 2024)Owned all marketing for a $100M Series C smart home technology start-up as their first ever CMO:- Led all brand, creative, digital, performance, growth, email/engagement, and product marketing efforts to redefine and disrupt the smart lock category.- Shifted marketing focus to emphasize emotional product benefits, resulting in a robust +300% ROAS YoY from paid UGC creative and a +250% increase in Instagram following in 10 months.- Successfully launched the viral Level Lock+ in collaboration with Apple, selling out on their website within hours, garnering late-night television headlines, and receiving 2B+ viral impressions and coverage from 200+ publications.- Catapulted the idea of a smart lock into the cultural zeitgeist, achieving +150% YoY growth in direct e-commerce sales and established strategic retail relationships with Apple, Lowe's, Best Buy, and Rejuvenation.
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  • Hyperice, Inc.
    Vp, Global Head Of Marketing
    Hyperice, Inc. Nov 2020 - Jul 2022
    Irvine, California, Us
    Served as the top marketer at the world leader in performance recovery, taking brand to new heights, including being named to Fast Company's Most Innovative Companies in the World in 2021.- Managed all aspects of brand management, creative, global partnerships, digital marketing, growth, retail activation, brand experience, PR, communications, media, B2B marketing/sales enablement, and content strategy.- Cultivated relationships with top brands, leagues (NFL, NBA, MLB and more), teams, and athletes, securing rights deals and driving engagement with core demographic.- Oversaw holistic marketing budget and e-commerce P&L, achieving significant revenue growth and improved ROAS through strategic initiatives.- Successfully led 2021 brand relaunch with new brand identity, digital platforms, products and a global campaign, resulting in over 1B impressions and record Q4 sales.- Launched eight new products, including the award-winning Hypervolt Go.- Managed a high-performing global team (US, Europe, China) and held a key role in the executive leadership team, reporting directly to the CEO.
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  • Live Nation Entertainment
    Vp, Brand Marketing - Ticketmaster
    Live Nation Entertainment Jun 2019 - Nov 2020
    Beverly Hills, California, Us
    Spearheaded all brand marketing efforts for Ticketmaster, a division of Live Nation Entertainment, as their first ever brand VP.- Developed the brand vision and strategy, including audience development, voice, messaging plans, and brand playbooks to enhance brand equity and drive purchase, consideration, brand love, repeat, and share of voice.- Established and led the first-ever Ticketmaster brand organization and internal creative studio team while managing key agency relationships and collaborating with external partners and cross-functional teams.- Executed successful seasonal campaigns around key artists, leagues, events, and cultural moments, such as the "Summer of Live" concert activation, fall NFL low-share market takeover, Super Bowl LIV activation, high-profile concert on-sales, and the holiday social campaign (#UnwrapLive - #1 trending hashtag in the US on Twitter).
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  • Fox Sports
    Director, Brand Partnerships
    Fox Sports Dec 2017 - Jun 2019
    Led brand partnerships across FOX Sports digital and FOX Sports 1 Studio Shows, including Skip and Shannon: Undisputed and The Herd with Colin Cowherd.- Developed network marketing strategy and campaigns by leading the ideation and execution of marketing and integrated partnerships for top consumer brands (including P&G, Geico, KFC, Diageo, Exxon and more).- Spearheaded the 900% YoY increase in linear sponsorship integrations on FOX Sports 1 Studio Shows in addition to driving an incremental $25M in digital revenue through custom digital content sponsorships.- Created an annual roadmap to align strategies with the multi-billion dollar revenue plan, focusing on expanding cross-platform opportunities, FOX Sports video presence, and monetizing social and third party partnerships, while also helping to drive seasonal planning, budgeting and group strategy.
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  • Nike
    North America Senior Brand Digital Manager - Field Sports
    Nike Oct 2016 - Nov 2017
    Beaverton, Or, Us
    Promoted to lead all digital marketing efforts for field sports categories - football, soccer, baseball, and lacrosse.- Fueled consumer demand and strengthened connections with consumers by creating digital experiences that seamlessly provided access to the best of Nike.- Mentored and inspired a forward-thinking team of direct reports, in addition to leading multi-disciplinary teams, external agencies, and creative partners.- Served as a member of “The Crew”, a hand selected group of 13 high performing and high potential employees to provide real insights, feedback and direction to Nike senior leadership on brand marketing plans, the latest consumer trends, the pulse of the business, and ways to elevate company culture.- Selected key projects: NFL "Who You With" Campaign, Nike football Alpha Menace cleat launch with Russell Wilson ("Make 'em Miss"), Chicago Cubs 2016 World Series championship, Super Bowl LI activation, Nike soccer Hypervenom 3 cleat launch, John Ross NFL Combine 40-yd dash record, Nike+ App category content strategy and development
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  • Nike
    North America Brand Digital Manager - Football
    Nike Jun 2015 - Oct 2016
    Beaverton, Or, Us
    Served as brand digital lead for Nike Football - NFL, NCAA, cleated / training footwear, apparel, and equipment.- Formalized and executed the holistic digital strategy and vision for Nike Football, working to create premium experiences across the entire Nike digital ecosystem - including nike.com, social media, email, apps, SEO/SEM, paid social, and wholesale partners.- Revamped the entire Nike football editorial approach through centralized content calendars, an established programming cadence, the development of a consistent digital brand look and feel.- Spearheaded the launch of new, key channels – including Nike football Snapchat handle (@usnikefootball) and partnership with Hudl.- Selected key projects: Super Bowl 50 activation, Nike Speed Drops, Nike Football's The Opening Finals, Gear Up campaign, Richard Sherman Nike call center stunt, Nike+ App Launch, 2016 NFL Draft activation.
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  • Pepsico - Gatorade
    Assistant Marketing Manager (Global Sports Marketing And Consumer Engagement)
    Pepsico - Gatorade Jul 2013 - May 2015
    Purchase, New York, Us
    Spearheaded key Global Sports Marketing relationships and activations with some of the world's biggest Global Football (soccer) properties as Gatorade made a strategic push to expand its presence across the globe.- Managed partner clubs, leagues and athletes, including FC Barcelona, Juventus FC, Arsenal FC, Liverpool FC, U.S. Soccer, MLS, Lionel Messi, and James Rodriguez.- Developed and launched numerous international TV, print, OOH and digital campaigns and other “master brand” initiatives, including the creation of global consumer engagement strategy, agency management and briefing, driving collaboration across 360º partner agencies, and mastering all phases of creative development.- Built the long-term strategic vision for global football, working to secure and negotiate deals for new assets, maximize sideline visibility, and ensure consistent return on investment by over-delivering on key brand and global KPIs.
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  • Pepsico - Gatorade
    Marketing Analyst - Brand Design (Global Athletic Equipment Innovation)
    Pepsico - Gatorade Aug 2012 - Jul 2013
    Purchase, New York, Us
    Pioneered the ideation, development, launch, and execution of Gatorade sidelines and locker room equipment across multiple global sports for professional, collegiate, youth teams and athletes.- Launched the beta version of the Gatorade customization platform (Gx) through partnership with Brazil National Team and founded the Gatorade Fuel Bar program, piloting the concept with multiple professional/college teams.- Experienced international sport through deep immersion in key Gatorade global markets (Brazil, Mexico, UK, Italy, Spain, France, Australia) to gain new insight and perspective through market tours and interaction with local teams, athletes, and consumers.
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  • Pepsico - Gatorade
    Marketing Associate Analyst (Retail Activation)
    Pepsico - Gatorade Aug 2011 - Aug 2012
    Purchase, New York, Us
    Learned fundamentals of the business by creating and delivering campaigns designed to engage consumers and drive sales at the point of purchase.- Delivered 30+ national retail activation programs (point of sale/merchandisers/displays) driving trial, awareness, and repeat across multiple channels - grocery, gas, convenience, warehouse, and sporting goods.
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  • Pepsico
    Marketing Intern - Sobe Brand Team
    Pepsico Jun 2010 - Aug 2010
    Purchase, New York, Us
    Assisted the core team SoBe Beverages brand team across a variety of marketing initiatives. -Worked directly with SoBe Beverages brand team managing all aspects of the brand portfolio consisting of 25+ SKUs.-Tasked specifically to develop a national digital continuity platform that engaged target Millennial consumer at retail. Scoped, developed, and recommended an instant, mobile based program specifically leveraging SMS text messaging to drive trial, repeat, and build equity with the brand.
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  • Helloworld, Inc.
    Producer Intern
    Helloworld, Inc. Jun 2009 - Aug 2009
    Southfield, Mi, Us
    Managed interactive, online promotions for top consumer brands with a focus on motivating specific consumer behavior.
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  • Ubs Wealth Management
    Private Wealth Management Intern
    Ubs Wealth Management Jul 2008 - Aug 2008
    Zurich, Ch
    Aided global wealth management team specializing in high net worth and corporate clients by assisting with brokerage services.
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Andrew Samson Skills

Adobe Premiere Pro Adobe Photoshop Video Production Television Writing Creative Writing Adobe Audition Adobe Creative Suite Final Cut Pro Avid Inews Storytelling Editing Digital Media Social Media Producing Joke Writing Blogging Film Tutoring Brand Management Sports Marketing Consumer Products Strategy Marketing Strategy Marketing Management Brand Development Sports Marketing Marketing Communications Shopper Marketing Consumer Behaviour Product Management Brand Architecture Cross Functional Team Leadership Brand Awareness Market Research Brand Design Brand Equity Retail Marketing Promotion Marketing Product Marketing Branding Strategic Thinking Product Innovation Digital Strategy Digital Marketing Management Vendor Management Agency Relationship Management People Management Social Media Marketing Leadership Advertising Content Strategy Integrated Marketing Strategic Planning

Andrew Samson Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Marketing; Management
  • Bloomfield Hills Andover High School
    Bloomfield Hills Andover High School

Frequently Asked Questions about Andrew Samson

What company does Andrew Samson work for?

Andrew Samson works for The Beachbody Company

What is Andrew Samson's role at the current company?

Andrew Samson's current role is SVP, Marketing and Creative.

What is Andrew Samson's email address?

Andrew Samson's email address is an****@****hoo.com

What is Andrew Samson's direct phone number?

Andrew Samson's direct phone number is +124876*****

What schools did Andrew Samson attend?

Andrew Samson attended University Of Pennsylvania, Bloomfield Hills Andover High School.

What skills is Andrew Samson known for?

Andrew Samson has skills like Adobe Premiere Pro, Adobe Photoshop, Video Production, Television, Writing, Creative Writing, Adobe Audition, Adobe Creative Suite, Final Cut Pro, Avid Inews, Storytelling, Editing.

Who are Andrew Samson's colleagues?

Andrew Samson's colleagues are Nakia Stubbs, Lea Fanelli, Ting Ting Wang, Smc, Cpim, Cltd, Christina Padrón, Jewellia Voss, Anita Kechna, Andrea Stevens.

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