Andrew Samson Email & Phone Number

Los Angeles, Ca, Us

Bonita Springs, Fl, Us

Advisor to high-growth startups, CEOs and executive leaders on marketing, brand and digital strategy, with a primary focus on brand development, messaging, and creative.

Redwood City, California, Us

**company acquired by ASSA ABLOY Group (Sept 2024)Owned all marketing for a $100M Series C smart home technology start-up as their first ever CMO:- Led all brand, creative, digital, performance, growth, email/engagement, and product marketing efforts to redefine and disrupt the smart lock category.- Shifted marketing focus to emphasize emotional product benefits, resulting in a robust +300% ROAS YoY from paid UGC creative and a +250% increase in Instagram following in 10 months.- Successfully launched the viral Level Lock+ in collaboration with Apple, selling out on their website within hours, garnering late-night television headlines, and receiving 2B+ viral impressions and coverage from 200+ publications.- Catapulted the idea of a smart lock into the cultural zeitgeist, achieving +150% YoY growth in direct e-commerce sales and established strategic retail relationships with Apple, Lowe's, Best Buy, and Rejuvenation.

Irvine, California, Us

Served as the top marketer at the world leader in performance recovery, taking brand to new heights, including being named to Fast Company's Most Innovative Companies in the World in 2021.- Managed all aspects of brand management, creative, global partnerships, digital marketing, growth, retail activation, brand experience, PR, communications, media, B2B marketing/sales enablement, and content strategy.- Cultivated relationships with top brands, leagues (NFL, NBA, MLB and more), teams, and athletes, securing rights deals and driving engagement with core demographic.- Oversaw holistic marketing budget and e-commerce P&L, achieving significant revenue growth and improved ROAS through strategic initiatives.- Successfully led 2021 brand relaunch with new brand identity, digital platforms, products and a global campaign, resulting in over 1B impressions and record Q4 sales.- Launched eight new products, including the award-winning Hypervolt Go.- Managed a high-performing global team (US, Europe, China) and held a key role in the executive leadership team, reporting directly to the CEO.

Beverly Hills, California, Us

Spearheaded all brand marketing efforts for Ticketmaster, a division of Live Nation Entertainment, as their first ever brand VP.- Developed the brand vision and strategy, including audience development, voice, messaging plans, and brand playbooks to enhance brand equity and drive purchase, consideration, brand love, repeat, and share of voice.- Established and led the first-ever Ticketmaster brand organization and internal creative studio team while managing key agency relationships and collaborating with external partners and cross-functional teams.- Executed successful seasonal campaigns around key artists, leagues, events, and cultural moments, such as the "Summer of Live" concert activation, fall NFL low-share market takeover, Super Bowl LIV activation, high-profile concert on-sales, and the holiday social campaign (#UnwrapLive - #1 trending hashtag in the US on Twitter).

Led brand partnerships across FOX Sports digital and FOX Sports 1 Studio Shows, including Skip and Shannon: Undisputed and The Herd with Colin Cowherd.- Developed network marketing strategy and campaigns by leading the ideation and execution of marketing and integrated partnerships for top consumer brands (including P&G, Geico, KFC, Diageo, Exxon and more).- Spearheaded the 900% YoY increase in linear sponsorship integrations on FOX Sports 1 Studio Shows in addition to driving an incremental $25M in digital revenue through custom digital content sponsorships.- Created an annual roadmap to align strategies with the multi-billion dollar revenue plan, focusing on expanding cross-platform opportunities, FOX Sports video presence, and monetizing social and third party partnerships, while also helping to drive seasonal planning, budgeting and group strategy.

Beaverton, Or, Us

Promoted to lead all digital marketing efforts for field sports categories - football, soccer, baseball, and lacrosse.- Fueled consumer demand and strengthened connections with consumers by creating digital experiences that seamlessly provided access to the best of Nike.- Mentored and inspired a forward-thinking team of direct reports, in addition to leading multi-disciplinary teams, external agencies, and creative partners.- Served as a member of “The Crew”, a hand selected group of 13 high performing and high potential employees to provide real insights, feedback and direction to Nike senior leadership on brand marketing plans, the latest consumer trends, the pulse of the business, and ways to elevate company culture.- Selected key projects: NFL "Who You With" Campaign, Nike football Alpha Menace cleat launch with Russell Wilson ("Make 'em Miss"), Chicago Cubs 2016 World Series championship, Super Bowl LI activation, Nike soccer Hypervenom 3 cleat launch, John Ross NFL Combine 40-yd dash record, Nike+ App category content strategy and development

Beaverton, Or, Us

Served as brand digital lead for Nike Football - NFL, NCAA, cleated / training footwear, apparel, and equipment.- Formalized and executed the holistic digital strategy and vision for Nike Football, working to create premium experiences across the entire Nike digital ecosystem - including nike.com, social media, email, apps, SEO/SEM, paid social, and wholesale partners.- Revamped the entire Nike football editorial approach through centralized content calendars, an established programming cadence, the development of a consistent digital brand look and feel.- Spearheaded the launch of new, key channels – including Nike football Snapchat handle (@usnikefootball) and partnership with Hudl.- Selected key projects: Super Bowl 50 activation, Nike Speed Drops, Nike Football's The Opening Finals, Gear Up campaign, Richard Sherman Nike call center stunt, Nike+ App Launch, 2016 NFL Draft activation.

Purchase, New York, Us

Spearheaded key Global Sports Marketing relationships and activations with some of the world's biggest Global Football (soccer) properties as Gatorade made a strategic push to expand its presence across the globe.- Managed partner clubs, leagues and athletes, including FC Barcelona, Juventus FC, Arsenal FC, Liverpool FC, U.S. Soccer, MLS, Lionel Messi, and James Rodriguez.- Developed and launched numerous international TV, print, OOH and digital campaigns and other “master brand” initiatives, including the creation of global consumer engagement strategy, agency management and briefing, driving collaboration across 360º partner agencies, and mastering all phases of creative development.- Built the long-term strategic vision for global football, working to secure and negotiate deals for new assets, maximize sideline visibility, and ensure consistent return on investment by over-delivering on key brand and global KPIs.

Purchase, New York, Us

Pioneered the ideation, development, launch, and execution of Gatorade sidelines and locker room equipment across multiple global sports for professional, collegiate, youth teams and athletes.- Launched the beta version of the Gatorade customization platform (Gx) through partnership with Brazil National Team and founded the Gatorade Fuel Bar program, piloting the concept with multiple professional/college teams.- Experienced international sport through deep immersion in key Gatorade global markets (Brazil, Mexico, UK, Italy, Spain, France, Australia) to gain new insight and perspective through market tours and interaction with local teams, athletes, and consumers.

Purchase, New York, Us

Learned fundamentals of the business by creating and delivering campaigns designed to engage consumers and drive sales at the point of purchase.- Delivered 30+ national retail activation programs (point of sale/merchandisers/displays) driving trial, awareness, and repeat across multiple channels - grocery, gas, convenience, warehouse, and sporting goods.

Purchase, New York, Us

Assisted the core team SoBe Beverages brand team across a variety of marketing initiatives. -Worked directly with SoBe Beverages brand team managing all aspects of the brand portfolio consisting of 25+ SKUs.-Tasked specifically to develop a national digital continuity platform that engaged target Millennial consumer at retail. Scoped, developed, and recommended an instant, mobile based program specifically leveraging SMS text messaging to drive trial, repeat, and build equity with the brand.

Southfield, Mi, Us

Managed interactive, online promotions for top consumer brands with a focus on motivating specific consumer behavior.

Zurich, Ch

Aided global wealth management team specializing in high net worth and corporate clients by assisting with brokerage services.

The Wharton School - Bachelor Of Science In Economics, Marketing; Management

Education record