Andrew Luce Email & Phone Number

Focused on client-centric e-commerce and web design development. Expert at analysis of customer sales and search data, the design and implementation of effective marketing and promotional programs, and the development of business-building relationships and interactions throughout all levels and platforms of the customer hierarchy.Responsibilities include the following:• Define specific strategic business objectives to maximize sales, share growth and enhanced profitability for client brand/companies through the development of customer / market / category / brand strategies, objectives and tactics established by the execution and delivery of monthly, quarterly and annual objectives, goals, strategies, and other metrics.• Works closely with client marketing counterpart to maintain comprehensive product and development/ technical road map for new business, marketing/retargeting, and eCommerce driven sales and oversee creative content for existing products and new product launches.• Utilizes technical data, reports, KPI, Analytics studies to provide fact based analysis and deliver business building initiatives.• Delivery of fiscal, project plan and timeline-centric objectives. • Leads client evaluations effort that provide the foundation for improved future development of promotional programs to maximize ROI.• Works closely with Supply Chain to ensure delivery of high service levels to all E-Commerce Platforms• Provides guidance on how to properly implement, integrate CRM, ERP and Content-based systems.

Cheyenne, Wyoming, Us

Indoor Farms develops and operates Feed-as-a-Service Farms, as a licensee of Hydrogreens with exclusive rights in selected areas of Canada and the USA.

Devision enables the creation of liquid markets backed by ultra-premiumdigital assets on the Cardano blockchain. Our mission is to make investing in“the best of the best” NFTs simple, safe, and affordable, inviting mainstreamadoption.

• Operational Chief of Strategy and Operations for 4 startup businesses for Michael Bruno, multi-millionaire founder of 1stdibs.com. Tuxedo Hudson Company, Tuxedo Hudson Realty, Design Carta, Housepad App all created a $40 Million online investment project to revitalize the area's commercial economy, actively engaging community business partners.• Led corporate initiatives focused on partnership development; personally drafting and advising communication and correspondence to 6500+ strategic business partners to develop multi-million-dollar brand/marketing partnership sale initiatives. Established operational objectives and work plans and delegated assignments to subordinate managers.• Managed 25 person multi-national digital iOS/Android App and web development/design team connecting operations of Tuxedo Hudson Company brand and two unique Design Apps – Design Carta - a network for interior Designers, architects and antique dealers with an industry leading user database and infrastructure and HousePad a messaging service. Focused these projects for this lifestyle conglomerate company using Jira and other project management tools, strategically purposed of building online communities for these businesses.• Established operational objectives and work plans and delegated assignments to subordinate managers.• Directed 5 concurrent project timelines and budgets during a 3-year period and initiated strategic relationships and financial investments saving the company many millions of dollars and hundreds of hours.

Responsible for the oversight and management of all project design and development teams for Housepad App. Mr. Bruno is the founder of 1stdibs, the world’s premier online luxury marketplace and the creator of HOUSEPAD APP, and ART DESIGN CARTA , designer lifestyle communication tool that offer an efficient and effective method of communicating with the interior design community via Smartphones and tablets. The Apps are an ideal method for interior designers to connect with their staff for seamless installations and with clients who desire to keep their homes exactly how they were designed.visit the home page at www.housepadapp.com or www.artdesigncarta.com

• Targeted and built out tangible vision and ideology plan for Ken Deleon, who became #1 Residential Real Estate agent in the USA during my tenure. Drove sales from $88 million to $273 million in just 18 months.• Conducted competitive analysis and incorporated findings by developing a complete sales and brand strategy package including website, corporate collateral, and complete business development and implementation.• Executed strategic direction and coordination of all marketing programs, sales and communications initiatives including multimedia, social networks, web design and collateral as well as national media including CNBC, Fox Business News and the Wall Street Journal.• Hired all staff and developed and execute on all financial initiatives and operational business goals. After personal #1 Agent status achieved, built and implemented operational infrastructure for the entrepreneurial launch of DeLeon Realty Brokerage, now doing $800 million in annual sales and ranked #1 in 2015.• Hired/managed 40 contractors and entire office construction build-out for newly created Deleon Realty offices and directly built realtor partner relationships with 200+ agents and vendors.• Creatively brand established for all client/internal staff realtors’ properties on websites, through social media and in real estate guides.• Adhered to all federal and state compliance guidelines relative to real estate.

Identified market assessment efforts saving clients millions of dollars by determining the feasibility of projects, products, and services. Identified new market opportunities, performed market analysis to assist clients in penetrating new markets, conducted and interpreted market feasibility surveys, and made business recommendations. Provided clients with more than simple yes (the product or service is viable) or no answers; rather, strategic suggestions that can turn a non-viable product or service into a viable one. Consulting to high-tech companies(feasibility analysis) and (children's cell phone safety project). Work closely with clients to accurately define their business needs and manage full project life cycles.Assessment work includes child safety "walled garden" - full financial and organizational structure analysis including product feasibility study and competitive analysis. Assessment work includes bond trading software project assessing software licensing and transactional fee based trading system - full financial and organizational structure analysis including product feasibility study and competitive analysis. Developed strategic relationship with low-cost equipment and supply company that sells at 1% over cost; improved closing rate by passing these savings on to new clients.Introduced process standards and client management systems improving productivity and quality of deliverables; redefined workflows to improve efficiency.

Hired by the Founder of E-trade and his wife to lead the planning and achievement goals and objectives consistent with the Retreat Center mission and philosophy for this Business and Spiritual Retreat Center. ● Developed departmental goals, objectives, standards of performance, policies and procedures by creating annual goals, objectives and budgets while offering recommendations to reduce costs. ● Increased retreat booking revenue, profits and market share to a 100% occupancy rate reaching out two years in advance.● Created project timelines, analyzed marketplace, uncovered revenue streams, defined sales strategies, developed marketing and launch plans, established brand strategy, clarified the Corporate mission and vision, revised Internet plan, improved information flows and implemented a cost-effective web traffic management system.● Created financial forecast and interim budgets.● Developed and monitored a $30M capital expenditures budget and reduced the average contracts expenses by 18% through aggressive vendor negotiations.● Established project control procedures such as project forecasts and cash flow projections and directed the work of 60+ independent contractors. ● Recruited and developed internal staff and completed 20 performance reviews each Quarter.Additional achievements included defining target audience, generating press and community interest and establishing long-term business partner/client relationships in order to generate repeat customers and word of mouth marketing programs.

Content Creators• Founded and ran Interactive Web Development/Advertising and PR Media Firm in Silicon Valley selected by the San Jose Business Journal as the "best interactive digital design and development company in the Bay Area." • Spearheaded a three-company merger of digital online media design company and a traditional advertising and traditional public relations firm, resulting in a 240% increase in total revenue with 230 full-time employees.• Managed design team of 23 people and responsible for corporate sales growth & strategy. Initiated program to standardized employee design and development boosting employee morale and company efficiency.• Created new revenue streams through the creation of hybrid-technology marketing programs.• Delivered high impact sales results with finite client budgets increasing clients profitability and client sales by an average of 22%.• Sold out of company and still operate independent web design and multimedia consulting firm as Content Creators to date managing over 40 client’s projects.Skills• Natural leader • Results-oriented• Startups and turnarounds background • Unsurpassed work ethic• Project development and life cycle • Highly Dependable• New product introductions strategies • Sales Excellence Focused• Work flow planning • Detail-oriented*User Interface(UI) Design/Navigational Tester for 15 years for Intuit for all their Quickbooks / Quicken product lines, PayPal for their new lending platform and eBay as interface tester.

Professional Equity Options Trader on the Pacific Stock Exchange. Traded my own personal account and traded in the Microsoft Trading Pit for 12 years. Since that time I have traded index, currency and commodity futures markets both electronically and manually online.

Founded and grew video, audio, and animation production company; sold profitable business in 1994.Established 545 client accounts over the 3 years prior to business sale; signed multi-million dollar contract. Business stayed open 20 years after startup.