16 years in advertising business. 11 years – in one of the most awarded creative advertising agency in Ukraine – Leo Burnett Kyiv (Part of Publicis Group holding). In Leo I completed a path from Jr. Account manager to Client Service director. After short break I rejoined to Agency and shifted my role to strategy planning and business development.My current main responsibilities are:As new business director - potential clients validation and lead in pitches for newbiz; work on current clients business growth; lead in holding integrated projects.As strategic planning director - new briefs validation, market data analytics, audience analysis, brand positioning and architecture creation, researches organization & moderation, communication strategy development, trend reports preparation etc.