Andrew Luxem

Andrew Luxem Email and Phone Number

Senior Director CRM @ Bed Bath & Beyond, Inc.
Salt Lake City, UT, US
Andrew Luxem's Location
Salt Lake City Metropolitan Area, United States, United States
Andrew Luxem's Contact Details

Andrew Luxem personal email

Andrew Luxem phone numbers

About Andrew Luxem

Entrepreneurial leader who excels in fast-paced industries, exceeding goals, and beating target plans; not just meeting them. With more than 17 years of experience across multiple continents, garnered experience selling everything from power tools to DNA kits to digital music to shoes, lighting, and tools. Leverages these skills to grow multiple marketing channels (email, SMS, push, on-site, and digital advertising).Pushes for the best customer experience. Analytical mindset helps identify and interpret trends and translate numbers into hypotheses and action. Uses emotional intelligence to establish psychologically safe environments where my teams can be honest and challenge the status quo.Comfortable with both senior leadership teams in the boardroom and rooms of 300+ vendors in a summit. Engages and collaborates with key stakeholders to build consensus across multiple teams at all levels.Select Accomplishments:Entrepreneurial MindsetLaunched four new stores at Amazon, including the Amazon Music Unlimited subscription service, Lighting, Pet Supplies, and Endless.com (a standalone shoes site)E-Commerce Expert12+ years at Amazon across multiple continents in a variety of businesses (Softlines, Media, Hardlines, Digital)Situational LeadershipTrained in situational leadership to be a more effective manager that understands when it is best to use delegating, supporting, coaching, or directing leadership styles

Andrew Luxem's Current Company Details
Bed Bath & Beyond, Inc.

Bed Bath & Beyond, Inc.

View
Senior Director CRM
Salt Lake City, UT, US
Website:
beyond.com
Employees:
8
Andrew Luxem Work Experience Details
  • Bed Bath & Beyond, Inc.
    Senior Director Crm
    Bed Bath & Beyond, Inc.
    Salt Lake City, Ut, Us
  • Beyond, Inc.
    Senior Director Crm
    Beyond, Inc. Mar 2024 - Present
    Midvale, Utah, Us
  • Big Dill Pickleball Co.
    Director Of Ecommerce
    Big Dill Pickleball Co. Oct 2020 - Present
    Salt Lake City, Utah, Us
    • Grew Big Dill Pickleball Co. from inception, achieving over $500K in revenue and $350K in annual recurring revenue (ARR) within three years, through strategic e-commerce and digital marketing initiatives• Successfully expanded the Amazon business and significantly increased revenue, utilizing SEO and a direct-to-consumer (DTC) focus, alongside optimizing Google and Meta Ads to double ROI through targeted advertising and data-driven strategies• Enhanced team capabilities in e-commerce, leading business development and channel expansion efforts, contributing to the company's robust growth and market presence
  • Stanley Black & Decker, Inc.
    Director Of Global Consumer Crm And Analytics
    Stanley Black & Decker, Inc. Jun 2021 - Mar 2024
    New Britain, Ct, Us
    • Led global CRM initiatives across 60 countries for major brands like DEWALT, CRAFTSMAN, STANLEY, BLACK & DECKER achieving a 32% increase in user engagement and significantly enhancing email marketing performance, alongside leading a team of 15 in cross-functional initiatives that improved operational efficiency• Implemented strategic technology migrations, including a switch from Salesforce Marketing Cloud to Treasure Data CDP, saving $1.8M annually, and guided 265 websites' transition to Google Analytics 4, ensuring compliance with regulatory standards• Developed and launched a highly acclaimed Digital Marketing Training program and managed extensive email marketing campaigns, resulting in a 15% increase in enriched data and higher opt-in rates, underscoring the effectiveness of targeted digital strategies
  • Earth Class Mail
    Director Of Product Marketing
    Earth Class Mail Jun 2020 - Jun 2021
    San Antonio, Tx, Us
    • Boosted customer acquisition by 25%, engagement by 15%, and revenue by 20% by driving product strategies and launching three major updates with cross-functional team collaboration• Increased product adoption by 30% through detailed market research, customer feedback analysis, and implementing a voice of the customer program, enhancing sales team performance with expert knowledge sharing
  • Ancestry
    Director Of International Marketing
    Ancestry Aug 2018 - Feb 2020
    Lehi, Ut, Us
    • Led Ancestry.com's international marketing strategy, enhancing CRM segmentation and personalized communications, which involved quality assurance for 400+ email campaigns and creation of 300+ promotions, directly contributing to significant improvements in customer lifecycle management• Presented best practices, new ideas, and results to the Ancestry International Country Managers (UK, IE, AU, NZ, CA, DE, SE)• Directed customer communication testing for personalized win-backs, price testing, and product announcements, achieving a 10% boost in email metrics, and implemented a DNA kits referral program in the UK, leading to a 15% increase in referral purchases• Drove a 15% increase in customer lifetime value and reduced churn by 20% through strategic content personalization and dynamic delivery, while coordinating with International Country Managers to ensure unified marketing strategies across multiple global markets
  • Amazon
    Senior Marketing Manager
    Amazon Nov 2016 - Jul 2018
    Seattle, Wa, Us
    • Managed a team that owned the customer experience, strategy, and business objectives for Amazon.com outbound marketing channels (all email and mobile push notifications)• Planned and executed large-scale email and mobile push notifications for Prime Day, Black Friday, and Cyber Monday (100+ million users)• Provided expert direction by developing best practice guides, documentation, trainings, and presentations used by teams globally• Acted as a liaison between legal, design, engineering, financial, product management, and all business teams• Lead summit panels and discussion groups to optimize and adopt new best practices and strategy within the channel
  • Amazon
    Senior Engagement Manager
    Amazon Apr 2015 - Nov 2016
    Seattle, Wa, Us
    • Developed and deployed the launch marketing for Amazon Music Unlimited (50+ million users): https://music.amazon.com• Identified trends and analyzed behaviors that drive first and repeat streams of Prime Music through SQL queries• Presented product and customer discovery business plans to senior leadership• Had a big win with +50% customer engagement by implementing the first personalized customer music listening summary email
  • Amazon
    Senior Marketing Manager
    Amazon Oct 2012 - Apr 2015
    Seattle, Wa, Us
    • Managed the customer experience, strategy, and business objectives for the Amazon.com email channel.• Grew the North America email channel by 42.6% YoY in sales from 2013 to 2014.• Delivered regular business reviews to senior leadership, including vice presidents and directors.• Reduced opt-outs rates with improved targeting practices, templates, and content.• Implemented mobile responsive/fluid email templates and lifecycle marketing; managed a team of three senior marketing managers.• Developed and oversaw many strategy and process improvements for the email channel, including defining content guidelines, experimentation structure, and identifying potential risks and opportunities for the email channel.• Guided best email channel practices for Amazon Brazil, Amazon Mexico, Zappos, MYHABIT, Shopbop, Audible, Woot, Quidsi, and AmazonLocal.
  • Amazon
    Marketing Manager
    Amazon Jun 2011 - Oct 2012
    Seattle, Wa, Us
    • Relocated from London to Seattle to manage a team of five that owned the quality assurance for the site (10k+ products) and the marketing for the clothing and shoes email marketing channels• Grew the clothing and shoes email channel +283% in sales, decreased opt- out rate by -4%, and raised the subscription base +137% YoY• Developed and executed the email communication plan for Amazon’s sponsorship and live-streaming of the 2012 MET Gala (15+ million users)
  • Amazon
    Marketing Manager
    Amazon Nov 2008 - May 2011
    Seattle, Wa, Us
    • Relocated from Seattle to London to manage a marketing team• Launched the Lighting store and the Pet Supplies store, which included all customer-facing content and outbound marketing channels• Managed three bi-annual content summits for more than 300 vendors with positive feedback (ratings of 4 out of 5) • Represented Amazon at the Grand Designs Live exhibition as a partner with Philips Lighting, which involved speaking to 100+ attendees • Managed the merchandising efforts for massive J.K. Rowling release of “The Tales of Beedle the Bard,” including the execution of two national prize draws (20+ million users)• Helped drive incremental sales for Amazon.co.uk Books Google Ads sponsored links creative (annualized over +$1M)
  • Amazon
    Marketing Manager
    Amazon Jan 2006 - Oct 2008
    Seattle, Wa, Us
    • Increased email sessions by 180% and sales by +240% YoY, grew direct traffic +46% YoY for the category • Managed three freelancers and contract workers • Launched Amazon.com's standalone shoes website: Endless.com; Collaborated with developers to set up site merchandising on daily basis, as well as created the placements for the new site's launch

Andrew Luxem Skills

E Commerce Email Marketing Web Analytics Content Management Analytics Strategy Digital Marketing Management Online Advertising Online Marketing Content Strategy Marketing Strategy Sem Seo Competitive Analysis Affiliate Marketing Merchandising Search Engine Optimization Marketing Retail Project Management Product Marketing Digital Strategy Digital Media Product Management Customer Experience Program Management Mobile Devices Social Media Social Media Marketing User Experience Business Development E Commerce Seo Search Engine Marketing Market Research Customer Relationship Management Segmentation Integrated Marketing Agile Methodologies Agile Project Management Sql Leadership Cross Functional Team Leadership Web Marketing Omniture

Andrew Luxem Education Details

  • University Of Utah - David Eccles School Of Business
    University Of Utah - David Eccles School Of Business
    Master Of Business Administration - Emba
  • The University Of Kansas
    The University Of Kansas
    Anthropology & Classical Antiquities

Frequently Asked Questions about Andrew Luxem

What company does Andrew Luxem work for?

Andrew Luxem works for Bed Bath & Beyond, Inc.

What is Andrew Luxem's role at the current company?

Andrew Luxem's current role is Senior Director CRM.

What is Andrew Luxem's email address?

Andrew Luxem's email address is an****@****ail.com

What is Andrew Luxem's direct phone number?

Andrew Luxem's direct phone number is +120676*****

What schools did Andrew Luxem attend?

Andrew Luxem attended University Of Utah - David Eccles School Of Business, The University Of Kansas.

What skills is Andrew Luxem known for?

Andrew Luxem has skills like E Commerce, Email Marketing, Web Analytics, Content Management, Analytics, Strategy, Digital Marketing, Management, Online Advertising, Online Marketing, Content Strategy, Marketing Strategy.

Who are Andrew Luxem's colleagues?

Andrew Luxem's colleagues are Sugnanam James.

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