Andrew Luxem Email & Phone Number

Salt Lake City, Ut, Us

Midvale, Utah, Us

Salt Lake City, Utah, Us

• Grew Big Dill Pickleball Co. from inception, achieving over $500K in revenue and $350K in annual recurring revenue (ARR) within three years, through strategic e-commerce and digital marketing initiatives• Successfully expanded the Amazon business and significantly increased revenue, utilizing SEO and a direct-to-consumer (DTC) focus, alongside optimizing Google and Meta Ads to double ROI through targeted advertising and data-driven strategies• Enhanced team capabilities in e-commerce, leading business development and channel expansion efforts, contributing to the company's robust growth and market presence

New Britain, Ct, Us

• Led global CRM initiatives across 60 countries for major brands like DEWALT, CRAFTSMAN, STANLEY, BLACK & DECKER achieving a 32% increase in user engagement and significantly enhancing email marketing performance, alongside leading a team of 15 in cross-functional initiatives that improved operational efficiency• Implemented strategic technology migrations, including a switch from Salesforce Marketing Cloud to Treasure Data CDP, saving $1.8M annually, and guided 265 websites' transition to Google Analytics 4, ensuring compliance with regulatory standards• Developed and launched a highly acclaimed Digital Marketing Training program and managed extensive email marketing campaigns, resulting in a 15% increase in enriched data and higher opt-in rates, underscoring the effectiveness of targeted digital strategies

San Antonio, Tx, Us

• Boosted customer acquisition by 25%, engagement by 15%, and revenue by 20% by driving product strategies and launching three major updates with cross-functional team collaboration• Increased product adoption by 30% through detailed market research, customer feedback analysis, and implementing a voice of the customer program, enhancing sales team performance with expert knowledge sharing

Lehi, Ut, Us

• Led Ancestry.com's international marketing strategy, enhancing CRM segmentation and personalized communications, which involved quality assurance for 400+ email campaigns and creation of 300+ promotions, directly contributing to significant improvements in customer lifecycle management• Presented best practices, new ideas, and results to the Ancestry International Country Managers (UK, IE, AU, NZ, CA, DE, SE)• Directed customer communication testing for personalized win-backs, price testing, and product announcements, achieving a 10% boost in email metrics, and implemented a DNA kits referral program in the UK, leading to a 15% increase in referral purchases• Drove a 15% increase in customer lifetime value and reduced churn by 20% through strategic content personalization and dynamic delivery, while coordinating with International Country Managers to ensure unified marketing strategies across multiple global markets

Seattle, Wa, Us

• Managed a team that owned the customer experience, strategy, and business objectives for Amazon.com outbound marketing channels (all email and mobile push notifications)• Planned and executed large-scale email and mobile push notifications for Prime Day, Black Friday, and Cyber Monday (100+ million users)• Provided expert direction by developing best practice guides, documentation, trainings, and presentations used by teams globally• Acted as a liaison between legal, design, engineering, financial, product management, and all business teams• Lead summit panels and discussion groups to optimize and adopt new best practices and strategy within the channel

Seattle, Wa, Us

• Developed and deployed the launch marketing for Amazon Music Unlimited (50+ million users): https://music.amazon.com• Identified trends and analyzed behaviors that drive first and repeat streams of Prime Music through SQL queries• Presented product and customer discovery business plans to senior leadership• Had a big win with +50% customer engagement by implementing the first personalized customer music listening summary email

Seattle, Wa, Us

• Managed the customer experience, strategy, and business objectives for the Amazon.com email channel.• Grew the North America email channel by 42.6% YoY in sales from 2013 to 2014.• Delivered regular business reviews to senior leadership, including vice presidents and directors.• Reduced opt-outs rates with improved targeting practices, templates, and content.• Implemented mobile responsive/fluid email templates and lifecycle marketing; managed a team of three senior marketing managers.• Developed and oversaw many strategy and process improvements for the email channel, including defining content guidelines, experimentation structure, and identifying potential risks and opportunities for the email channel.• Guided best email channel practices for Amazon Brazil, Amazon Mexico, Zappos, MYHABIT, Shopbop, Audible, Woot, Quidsi, and AmazonLocal.

Seattle, Wa, Us

• Relocated from London to Seattle to manage a team of five that owned the quality assurance for the site (10k+ products) and the marketing for the clothing and shoes email marketing channels• Grew the clothing and shoes email channel +283% in sales, decreased opt- out rate by -4%, and raised the subscription base +137% YoY• Developed and executed the email communication plan for Amazon’s sponsorship and live-streaming of the 2012 MET Gala (15+ million users)

Seattle, Wa, Us

• Relocated from Seattle to London to manage a marketing team• Launched the Lighting store and the Pet Supplies store, which included all customer-facing content and outbound marketing channels• Managed three bi-annual content summits for more than 300 vendors with positive feedback (ratings of 4 out of 5) • Represented Amazon at the Grand Designs Live exhibition as a partner with Philips Lighting, which involved speaking to 100+ attendees • Managed the merchandising efforts for massive J.K. Rowling release of “The Tales of Beedle the Bard,” including the execution of two national prize draws (20+ million users)• Helped drive incremental sales for Amazon.co.uk Books Google Ads sponsored links creative (annualized over +$1M)

Seattle, Wa, Us

• Increased email sessions by 180% and sales by +240% YoY, grew direct traffic +46% YoY for the category • Managed three freelancers and contract workers • Launched Amazon.com's standalone shoes website: Endless.com; Collaborated with developers to set up site merchandising on daily basis, as well as created the placements for the new site's launch

Master Of Business Administration - Emba

Dual Ba, Anthropology & Classical Antiquities