•Oversaw 20-person CFX go-to-market team managing the launch of NBA All-World in partnership with the NBA and NBPA. Includes branding, creative (eg trailers, key art), media/UA, agencies, PR, direct marketing, social media, influencers, live events, web, finance, and live operations. Reached #1 free iOS game in the US. •Led the Niantic CFX Brand Task Force including co-authoring the Niantic Brand Atlas (brand bible), managing brand approvals, and coordinating corporate initiatives.•Led soft launch of TRANSFORMERS: Heavy Metal, in collaboration with Hasbro and Takara Tomy prior to product sunset.•Collaborated with Niantic's key strategic partners including Google, Apple, and Adidas on product launches and live-ops.

•Oversaw Ingress CFX team managing marketing activations across live-ops, live events, PR, social media, and the launch of the Ingress Prime.•Forecasted P&L for Niantic future slate of games including lifetime downloads, monetization, and marketing budget based on user studies, industry comps, and internal data.

•Oversaw global paid media strategy and execution for the EA SPORTS FIFA and FIFA Ultimate Team franchises, including team of buyers, managed services, and agencies.•Managed eight-figure budget across 30 territories in 11 different languages and 15 channels including social, search, programmatic, and TV.•Grew FIFA 17 to be the fastest-selling edition of FIFA in franchise history.

•Developed strategy and managed execution of multi-million dollar paid search campaigns for premiere console and PC video game franchises such as Star Wars, Battlefield, Dragon Age, FIFA, NHL, and UFC in North America and Europe. Increased efficiency of media through Google Analytics/Adwords integration, cutting budgets by 20% while sustaining traffic.•Managed and executed paid search and display campaigns globally across subscription portfolio while tracking LTV of new acquisitions. Grew Star Wars: The Old Republic registrations to highest title revenue in four years. Additional titles managed include FIFA World, Command and Conquer: Tiberium Alliances, Dawngate, and EA Access.

•Oversaw product roadmaps, defined project scopes, and spearheaded company marketing initiatives•Led cross-functional team (engineering, product design, science, marketing) through the launch of Abiotic's first product line - the Abiotic Sprint Series™ of horizontal electrophoresis chambers. Rapidly developed and tested prototypes via minimum viable product methodologies. Established production partnerships with manufacturers and filed three utility patents.•Established partnership with the Amgen Biotech Experience to use Abiotic products in high schools across the US.

•Founded entrepreneurship think tank and grew to a network of 600+ entrepreneurs across Southern California universities including Cal Poly Pomona, Harvey Mudd, UCLA, and USC.•Developed content strategy across social and email channels focusing on relevant startup events to acquire new entrepreneurs and retain the interest of current members.•Co-developed the Bronco Startup Challenge (business plan/fast pitch competition) and HackPoly (hackathon) with Cal Poly Pomona, earning the participation of 500+ students annually and sponsorship from companies such as EA, Microsoft, SpaceX, and Sony.

•Launched disruptive article creation service to increase organic SEO strength. Led to a 10% drop in bounce rates, 62% increase in session duration, and 29% increase in overall traffic vs outsourced content.•Drove site traffic through SEO/SEM tactics and optimized lead generation conversion paths through A/B testing in Google Analytics.•Managed development of custom web projects (CMS, web apps, mobile sites, landing pages) between cross-functional teams (design, engineering, business, legal).

•Managed marketing campaigns for properties across Los Angeles through email marketing, SEO content strategy, social media, and targeted direct mailers.•Designed all company marketing material including logo, flyers, business cards, and front-end CMS.