Andrew Macintosh Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

• Oversaw 20-person CFX go-to-market team managing the launch of NBA All-World in partnership with the NBA and NBPA. Includes branding, creative (eg trailers, key art), media/UA, agencies, PR, direct marketing, social.
• Led the Niantic CFX Brand Task Force including co-authoring the Niantic Brand Atlas (brand bible), managing brand approvals, and coordinating corporate initiatives.
• Led soft launch of TRANSFORMERS: Heavy Metal, in collaboration with Hasbro and Takara Tomy prior to product sunset.
• Collaborated with Niantic's key strategic partners including Google, Apple, and Adidas on product launches and live-ops.

San Francisco, CA, US

• Oversaw Ingress CFX team managing marketing activations across live-ops, live events, PR, social media, and the launch of the Ingress Prime.
• Forecasted P&L for Niantic future slate of games including lifetime downloads, monetization, and marketing budget based on user studies, industry comps, and internal data.

Redwood City, CA, US

• Oversaw global paid media strategy and execution for the EA SPORTS FIFA and FIFA Ultimate Team franchises, including team of buyers, managed services, and agencies.
• Managed eight-figure budget across 30 territories in 11 different languages and 15 channels including social, search, programmatic, and TV.
• Grew FIFA 17 to be the fastest-selling edition of FIFA in franchise history.

Redwood City, CA, US

• Developed strategy and managed execution of multi-million dollar paid search campaigns for premiere console and PC video game franchises such as Star Wars, Battlefield, Dragon Age, FIFA, NHL, and UFC in North America.
• Managed and executed paid search and display campaigns globally across subscription portfolio while tracking LTV of new acquisitions. Grew Star Wars: The Old Republic registrations to highest title revenue in four.

• Oversaw product roadmaps, defined project scopes, and spearheaded company marketing initiatives
• Led cross-functional team (engineering, product design, science, marketing) through the launch of Abiotic's first product line - the Abiotic Sprint Series™ of horizontal electrophoresis chambers. Rapidly developed and.
• Established partnership with the Amgen Biotech Experience to use Abiotic products in high schools across the US.

• Founded entrepreneurship think tank and grew to a network of 600+ entrepreneurs across Southern California universities including Cal Poly Pomona, Harvey Mudd, UCLA, and USC.
• Developed content strategy across social and email channels focusing on relevant startup events to acquire new entrepreneurs and retain the interest of current members.
• Co-developed the Bronco Startup Challenge (business plan/fast pitch competition) and HackPoly (hackathon) with Cal Poly Pomona, earning the participation of 500+ students annually and sponsorship from companies such as.

• Launched disruptive article creation service to increase organic SEO strength. Led to a 10% drop in bounce rates, 62% increase in session duration, and 29% increase in overall traffic vs outsourced content.
• Drove site traffic through SEO/SEM tactics and optimized lead generation conversion paths through A/B testing in Google Analytics.
• Managed development of custom web projects (CMS, web apps, mobile sites, landing pages) between cross-functional teams (design, engineering, business, legal).

Arcadia, CA, US

• Managed marketing campaigns for properties across Los Angeles through email marketing, SEO content strategy, social media, and targeted direct mailers.
• Designed all company marketing material including logo, flyers, business cards, and front-end CMS.