Andrew Mac Isaac Email & Phone Number

Grimsby, ON, CA

• Founder of the company’s social media influencer program and responsible for managing co-createdcampaigns featuring influencers across television, entertainment, sports, lifestyle sectors, and other B2B partners.
• Cause marketing event management on both local and national levels, involving both corporate andmajor gift partners.
• Responsible for the stewardship and partnership management of corporate partners such as Lazypants, HelloFresh and SimplyProtein to build effective co-op’d cause marketing campaigns.
• Executed partnership activations and campaigns, fulfilling cause marketing initiatives for corporatesponsors and growing company relationships.
• Initiate, manage, and report on social media campaigns at their completion using appropriate KPIs and analytics.

• Managed social media including scheduling, content creation, media campaigns, and day-to-day social media-related tasks. The company has seen a ~25% growth in social media following since my hire (Instagram, Facebook.
• Initiate, manage, and report on social media campaigns at their completion using appropriate KPIs and analytics.
• Implement social media strategy in accordance with the charity’s goals and desires regarding the respective campaign.
• Planned, executed, and managed company awareness and media campaigns like World IBD Day, Crohn’s and Colitis Awareness Month, and Ostomy Awareness Day.
• Managed a team of volunteers for social media-specific projects.
• Responsible for copywriting across all digital and traditional channels pertaining to the company (website, social media, newsletter, eBlasts, ad copy).

Mississauga, Ontario, Canada

- Managed company’s social media profiles and oversaw a 49% increase of followers since November 2019- Implemented a set of social media best practices that have led to a YoY increase of 40% in social media impressions.- Organized and executed industry marketing events at TIDC for upwards of 100 people including showroom grand openings, fundraisers, etc..

South River, Ontario, Canada

• Worked hand in hand with directors to build benchmarks, strategy, and content.
• Was in charge of copywriting for all social media posts.
• Consulted on social media framework to determine best times to post, type of content, and storytelling.
• Researched competitors, associations, and partnership presence on social media to better help gage and produce effective, quality content.

Toronto, Ontario, Canada

• Supported the Account Services Team with the management and media planning for Bayer across all digital and traditional platforms
• Analyzed former and current marketing campaigns for brands such as hydraSense, Claritin, Canesten and Kyleena, etc.
• Responsible for the creation of MPAs, CPEs, POP reports and handling of POs
• Responsible for inputting media buys, updating blocking charts and maintaining campaign estimates
• Used tools such as Prisma, Synthesis, eTelmar, Pathmatics and ComScore to record and ensure campaign accuracy and conduct competitive analysis
• Contributed to 2020 planning with research done on media and technology trends in the marketing industry

Woodbridge, ON

• Optimized the placement of products on the sales floor to increase visual aesthetics and sales conversion and adhere to adidas’ marketing campaigns regarding footwear products
• Site visits to ensure new and existing stores were optimizing product and marketing intiatives
• Maintained adidas footwear and apparel standards at Canada’s busiest retail location in terms of traffic and yearly sales

Mississauga, ON

• Task delegation to employees during adidas pop-up, warehouse and retail activations
• Assisted with activations regarding the promotion of the adidas brand to corporate clients and audiences in an experiential marketing atmosphere
• Liaison to both B2B and B2C in regards to activations, pop-ups and partnership executions
• Ensured the quality brand presence and initiatives

Sundridge, ON

Conducted activities for campers aged 8-13 to instill leadership traits, act as mentors and provide a fun and safe atmosphere for learningCoached players on drills, safety, and rules of hockey, leading to an overall skill level increase Promoted effective engagement with parents to calm their nerves and promote more campers

Honours Bachelor Of Arts - Ba, Communications

Activities and Societies: Radio Laurier Intramural Ball Hockey Intramural Ice Hockey Intramural Soccer

Post Graduate Degree, Digital Media Marketing