Andrew Markowitz

Andrew Markowitz Email and Phone Number

Global Marketer | Business Innovator | Trusted Advisor | Valued Leader | Walking the Walk @ New York Mets
Andrew Markowitz's Location
New York City Metropolitan Area, United States, United States
Andrew Markowitz's Contact Details
About Andrew Markowitz

I am a marketer with a unique lens on the world having led teams and work for B2C, B2B and start-up companies. This experience includes in-depth work spanning a variety of different value propositions covering the entirety of the marketing funnel. That includes:- Customer centric approach via use of insights and understanding the customer journey- Driving growth via data led marketing programs- Creating compelling brand narratives across all screensAs an award winning transformational executive, my successes include driving revenue growth, brand strategy and digital innovation. My work features a track record highlighting the abilities to both evangelize change and actually implement systemic change. Areas of expertise include- Strategic marketing & planning- Brand positioning and storytelling- Digital transformation- Identifying disruptive technologies and digital channels- Content development including video, gaming and interactive tools.- Paid media and advertising- Revenue Marketing/Marketing Automation- Mobile strategy and execution- Social media and marketing- VOC and Customer InsightsOther experiences include Google Advisory Council; iab MIXX; Board Chairman for Social Media Advertising Consortium (SMAC).ANA 2015 - Driving Commercial Success/ROI - http://www.ana.net/miccontent/showvideo/id/v-dsm-jul15-ge

Andrew Markowitz's Current Company Details
New York Mets

New York Mets

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Global Marketer | Business Innovator | Trusted Advisor | Valued Leader | Walking the Walk
Andrew Markowitz Work Experience Details
  • New York Mets
    Vp, Consumer Marketing And Media
    New York Mets Oct 2022 - Present
    Us
    Lead integrated marketing efforts to drive customer acquisition and long term retention. Remit is to understand and grow the Mets audience base and maximize lifetime value via data driven marketing. Scope includes, paid media, owned-channel marketing (CRM), affinity marketing, audience segmentation, and experiential marketing. In two years, have doubled marketing attributed revenue, grown the user database, increased overall lifetime value and established core enterprise performance marketing KPI’s.
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  • Sightly
    Member Of The Board Of Advisors
    Sightly Jan 2019 - Present
    New York, New York, Us
    Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Brand Development
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  • Knotch
    Member Of The Board Of Advisors
    Knotch Apr 2017 - Present
    New York, Ny, Us
    Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Brand Development
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  • Weare8
    Member Of The Board Of Advisors
    Weare8 Aug 2017 - Present
    London, England, Gb
    Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Brand Development
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  • Citia
    Member Of The Board Of Advisors
    Citia Apr 2017 - Present
    New York, Ny, Us
    Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Pricing; Staffing; Brand Development.
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  • Ascend Learning
    Vp Marketing, B2C Brands And Demand Generation
    Ascend Learning Jun 2021 - Oct 2022
    Burlington, Ma, Us
    Ascend Learning is a leading provider of online educational content, simulation, software and analytics serving students, educational institutions and employers. With products that span the learning continuum, Ascend Learning focuses on high-growth careers in a range of industries, with a special focus on healthcare and other high-growth, licensure-driven professions.
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  • Ascend Learning
    Vp Of Acquisition Marketing
    Ascend Learning Jun 2021 - Oct 2022
    Burlington, Ma, Us
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  • Mastercard
    Svp, Managed Services
    Mastercard Sep 2018 - Nov 2020
    Purchase, Ny, Us
    I lead the North American P&L for Mastercard Managed Services. Managed Services is a marketing strategy and execution arm of Mastercard's Data & Services division. A for fee service that helps customers achieve business KPI's and marketing goals to succeed in their business. We manage customer growth through acquisition, lifecycle marketing and retention. Mastercard's largest and smallest partners rely on us to execute their performance marketing needs.
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  • Index Growth Accelerator
    Founder
    Index Growth Accelerator Dec 2017 - Sep 2018
    Led a group of the best problem solvers in marketing. INDEX worked with Start-ups and large companies to solve the problem: How can we effectively drive digital marketing transformation to set up long term growth.
  • Ge
    General Manager, Global Marketing
    Ge Jan 2015 - Apr 2017
    Boston, Ma, Us
    Lead Marketing COE for GE. Expert in identifying new ways to drive business and brand transformation. Strategy centered on making it easier for GE Customers to buy and for GE Sales teams to sell. Have introduced and scaled: Content platforms; E-commerce platforms; Data & analytic capabilities; Sales enablement tools; Organizational competency programsLeading journey to improving enterprise Customer Experience - Macro vision and strategic platform- In-depth insight development - Correlating MVP solutionsLead GE International Paid Media and Advertising- Created hub and spoke global agency support- Create strategic content partnerships- New framework to measure impact across channels- Social programming; WeChat; Weibo; YouTube
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  • Ge
    Director, Global Digital Marketing & Strategy
    Ge Jan 2010 - Jan 2015
    Boston, Ma, Us
    Lead global digital COE for GE. Work to drive enterprise proof points for use of digital platforms across all elements of the business. Our COE provides strong domain expertise in all facets of digital entitlement including insights, site development, social content, mobile strategy and apps, search, revenue marketing, sales force effectiveness (SFE) and much more. As an iconoclastic thought leader, we focused on outcomes and results. Impact yielded focus and competencies within all B2B and B2C businesses within GE. These successes include, ROI, skill development and scaleable best practices.
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  • Kraft Foods Group
    Director, Digital Marketing & Services
    Kraft Foods Group Oct 2000 - Jan 2010
    Chicago, Il, Us
    As Director, Digital Services, I managed all online media activity, digital strategy, creative agency relationships, standards & training. In this role, I lead efforts to create best practices by providing thought leadership in the management and development of digital strategies and targeted digital media. Specifically, I was focused on developing a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands. Specific areas of success & leadership include- Digital Marketing- Social Marketing- Content Marketing- Mobile Marketing- Search Engine Marketing- Paid Media- Media Strategies- Creative DevelopmentI joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses.
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  • Send.Com
    Business Unit Manager
    Send.Com Sep 1998 - Oct 2000
    Joined during initial start-up phase of e-commerce retailer specializing in unique gifts and gift experiences. Played integral role in corporate evolution from The Wine Line, to SendWine.com, to Send.com. Experienced growth from 1 product family to 18, while developing nationally branded entity. - Helped drive 10 fold increase in sales in collaboration with CEO on all marketing, including customer acquisition models and branding strategies for company’s first radio and print advertising campaign.- Built strategic partnerships with over 200 specialty retailers and vendors.- Drafted business plans; collaborated on corporate strategies and business model development including implementation and integration procedures.- Development of product packaging, fulfillment model and shipping logistics; Established standards for customer service goals and initiatives; Director of Affiliate Program that yielded highly profitable, low-cost customer acquisition model

Andrew Markowitz Skills

Digital Strategy Digital Marketing Mobile Marketing Marketing Strategy Strategy Marketing Sem Integrated Marketing Social Media Marketing Management Strategic Partnerships Digital Media Brand Management Social Media New Media Advertising Leadership Online Marketing Creative Direction Media Planning B2b Analytics Start Ups Cross Functional Team Leadership Customer Insight Search Engine Marketing Thought Leadership Web Marketing E Commerce Interactive Marketing Online Advertising Strategic Planning Lead Generation Direct Marketing Product Management Social Marketing Creative Strategy Segmentation Revenue Marketing B2b Marketing Marketing Automation

Andrew Markowitz Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Business

Frequently Asked Questions about Andrew Markowitz

What company does Andrew Markowitz work for?

Andrew Markowitz works for New York Mets

What is Andrew Markowitz's role at the current company?

Andrew Markowitz's current role is Global Marketer | Business Innovator | Trusted Advisor | Valued Leader | Walking the Walk.

What is Andrew Markowitz's email address?

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What is Andrew Markowitz's direct phone number?

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What schools did Andrew Markowitz attend?

Andrew Markowitz attended Indiana University Bloomington.

What skills is Andrew Markowitz known for?

Andrew Markowitz has skills like Digital Strategy, Digital Marketing, Mobile Marketing, Marketing Strategy, Strategy, Marketing, Sem, Integrated Marketing, Social Media Marketing, Management, Strategic Partnerships, Digital Media.

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