Andrew Markowitz Email & Phone Number

Us

Lead integrated marketing efforts to drive customer acquisition and long term retention. Remit is to understand and grow the Mets audience base and maximize lifetime value via data driven marketing. Scope includes, paid media, owned-channel marketing (CRM), affinity marketing, audience segmentation, and experiential marketing. In two years, have doubled marketing attributed revenue, grown the user database, increased overall lifetime value and established core enterprise performance marketing KPI’s.

New York, New York, Us

Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Brand Development

New York, Ny, Us

Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Brand Development

London, England, Gb

Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Brand Development

New York, Ny, Us

Strategic advisor to start-up management team. Key areas of work include; Business Development; Marketing Strategy; Pricing; Staffing; Brand Development.

Burlington, Ma, Us

Ascend Learning is a leading provider of online educational content, simulation, software and analytics serving students, educational institutions and employers. With products that span the learning continuum, Ascend Learning focuses on high-growth careers in a range of industries, with a special focus on healthcare and other high-growth, licensure-driven professions.

Burlington, Ma, Us

Purchase, Ny, Us

I lead the North American P&L for Mastercard Managed Services. Managed Services is a marketing strategy and execution arm of Mastercard's Data & Services division. A for fee service that helps customers achieve business KPI's and marketing goals to succeed in their business. We manage customer growth through acquisition, lifecycle marketing and retention. Mastercard's largest and smallest partners rely on us to execute their performance marketing needs.

Led a group of the best problem solvers in marketing. INDEX worked with Start-ups and large companies to solve the problem: How can we effectively drive digital marketing transformation to set up long term growth.

Boston, Ma, Us

Lead Marketing COE for GE. Expert in identifying new ways to drive business and brand transformation. Strategy centered on making it easier for GE Customers to buy and for GE Sales teams to sell. Have introduced and scaled: Content platforms; E-commerce platforms; Data & analytic capabilities; Sales enablement tools; Organizational competency programsLeading journey to improving enterprise Customer Experience - Macro vision and strategic platform- In-depth insight development - Correlating MVP solutionsLead GE International Paid Media and Advertising- Created hub and spoke global agency support- Create strategic content partnerships- New framework to measure impact across channels- Social programming; WeChat; Weibo; YouTube

Boston, Ma, Us

Lead global digital COE for GE. Work to drive enterprise proof points for use of digital platforms across all elements of the business. Our COE provides strong domain expertise in all facets of digital entitlement including insights, site development, social content, mobile strategy and apps, search, revenue marketing, sales force effectiveness (SFE) and much more. As an iconoclastic thought leader, we focused on outcomes and results. Impact yielded focus and competencies within all B2B and B2C businesses within GE. These successes include, ROI, skill development and scaleable best practices.

Chicago, Il, Us

As Director, Digital Services, I managed all online media activity, digital strategy, creative agency relationships, standards & training. In this role, I lead efforts to create best practices by providing thought leadership in the management and development of digital strategies and targeted digital media. Specifically, I was focused on developing a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands. Specific areas of success & leadership include- Digital Marketing- Social Marketing- Content Marketing- Mobile Marketing- Search Engine Marketing- Paid Media- Media Strategies- Creative DevelopmentI joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses.

Joined during initial start-up phase of e-commerce retailer specializing in unique gifts and gift experiences. Played integral role in corporate evolution from The Wine Line, to SendWine.com, to Send.com. Experienced growth from 1 product family to 18, while developing nationally branded entity. - Helped drive 10 fold increase in sales in collaboration with CEO on all marketing, including customer acquisition models and branding strategies for company’s first radio and print advertising campaign.- Built strategic partnerships with over 200 specialty retailers and vendors.- Drafted business plans; collaborated on corporate strategies and business model development including implementation and integration procedures.- Development of product packaging, fulfillment model and shipping logistics; Established standards for customer service goals and initiatives; Director of Affiliate Program that yielded highly profitable, low-cost customer acquisition model