· Manages media planning and strategic marketing plans for the home decor division of this leading collectible company. · Plans monthly, quarterly, & yearly spend for the NCA marketing team, including the Package Insert Program, Cold List Modeling, Newspaper/Magazine on-page placements, and Co-ops. Manages promotional spend tied to P&L accountability. · Represents the vertical Home Decor division in Enterprise-wide marketing planning meetings. Collectively plans the national merchandising strategy for the suite of Bradford businesses. · Directs the web team on new product launches and seasonal promotions for the department, working closely with product development and the merchandising group. · Analyzes product growth potential to maximize the ROI of the different product portfolios (includes clocks, lighting, wall decor, glassware, etc).· Collaborates with marketing and development on the expansion of major lines and opportunities for new markets, licenses, and affinities. · Manages the segmentation and analysis of Housefile accounts and circulation including product, print ad, and AB split testing. Uses historical metrics and tools like Audience Insights to compare results within a product form and/or affinity to choose future campaigns. · Trains Marketing Associates from multiple departments on procedural best practices, industry standards and departmental requirements.

· Managed web and print ads to ensure that point of view and product details fit the brand requirements and key customer values. Partnered with Print Production and Ad Buying Department to negotiate rates and opportunities for each media channel.· Created product marketing plans for web, email, and other internal marketing channels and 3rd party modeling agencies. · Launched advertising kickoffs for dry testing initiatives, creating testing, and product rollouts. Managed dry testing goals to P&L quarterly goals.

· Worked as a full time liaison between multiple mortgage investors, lenders, and loan officers. · Priced mortgage loans and insured accuracy of terms and conditions.

· Coordinated vendor logistics for special events: specifically helped vendors find the location, set up for events, and assisted them with any other problems that arose. · Assisted during events resolving issues in a timely and efficient manner. Issues included guest's problems with wait staff, concerns about event activities, transportation difficulties, and other unexpected matters.

· Assisted with family operated business, learned many aspects of the residential real estate industry.Had direct exposure to property valuations, management, and development. · Gained experience and knowledge through direct interaction with customers to provide quality customer service.· Provided clerical support including phone service, filing, work with company spreadsheets, and other office assistance as needed.

· Volunteered with this nonprofit organization that helps low-income families receive basic household items through donations from local residents. · Received items from local citizens and companies donations and organized warehouse in a space saving and efficient matter. · Was responsible for the distribution of desired items to appropriate organizations by filling orders as they were placed.