Andrew Mccarthy Email & Phone Number

New York, New York, United States

New

Greater New York City Area

• Executed campaigns for design agency clients’ initiatives, spanning digital, social, events, premiums, print, & OOH
• Guided onsite & offsite mechanicalization, retouching, & proofreading; collaborated on job-estimating, promotional copywriting
• Clients include Bright Health, CIT Bank, Ketel One Vodka, Kraft Heinz, Seabourn, Mohegan Sun, & Virgin Atlantic Airlines

Greater New York City Area

Greater New York City Area

• Constructed production-ready identity systems inclusive of logos, image assets, colors matched across spaces, & usage guidelines
• Collaborated with creative & account teams to formalize ideas & designs, establishing & documenting branding continuity

New York City Metropolitan Area

• Freelance clients include Bartle Bogle Hegarty, Beauty@Gotham, Bloomberg, Cohn & Wolfe, New York University, Phillips-Van Heusen
• Guided & restructured workflow processes/staffing/futures for creative/production operations
• Researched and prepared creative software analysis/purchasing/deployment documentation of governance models recommendations for IT departments
• Provided production design services for ad agency studios and creative projects

New York City

• Martin acquired Gotham, where I produced print, digital, POS & OOH ads for Citi/AA, Madison Square Garden, & Sunglass Hut. The agency later closed its New York City office.
• Responsible for all studio output, utilizing technological efficiencies to accommodate small company size & big client needs
• Staged ambitions local, national, & int’l OOH campaigns: airport & subway dominations, car/bus/tram/train/jumbo jet wraps

Greater New York City Area

• Oversaw industrious ad agency studio as part of McCann Workgroup, servicing Credit Suisse, Essie, Hennessy, Lindt, L’Oreal, Lufthansa, Maybelline, & Newman’s Own
• Managed artists, proofreaders & retouchers, expanding staff size to accommodate client needs & new business pitches
• Negotiated studio fees; complied with brand guidelines; co-authored procedural manual; co-managed Xinet servers/portals
• Developed & managed assets for all Maybelline print, digital, TV, POS & OOH advertising for global clients & partners

Greater New York City Area

• Managed integrated studio for arts ad agency accounts American Museum of Natural History, PBS, Whitney Museum
• Improved procurement analysis, production, color correction, & tech support for 30+ users; authored workflow guidelines
• Researched & identified least-expensive, ideal consumables, software, & hardware, yielding significant annual saving

Greater New York City Area

• Built two-shift freelance Marketing Services studio of 20 production artists & designers, photo editors, proofreaders, & traffic
• Established first-ever studio separate from creative department, & streamlined workflow during dramatic reorganization
• Jointly negotiated work ownership between two unions, staff, & consultants as part of an evolving, demanding operation
• Processed 150 new jobs per week; directed studio design, photo color correction, & release of all print & online material
• Adopted Noosh online workflow manager; ported art to digital asset management server; wrote 40+ pages of procedures

Greater New York City Area

• Co-directed precision digital production of Chanel & Esteé Lauder (Clinique) cosmetic, fragrance, & beauty aid packaging
• Assigned & examined daily load of 50 mechanicals, typeset in up to 14 languages, generated by 18 production artists
• Ensured international regulatory & design compliance for product line extensions; reconciled departmental billing

Greater New York City Area

• Staffed six-member agency studio specializing in innovative marketing for Comcast, Crunch, Instinet, Pfizer, & The Plaza Hotel
• Devised & prompted adherence to workflow protocols; oversaw studio artists & proofreaders; mentored project managers
• Technically & logistically empowered coworkers, reducing dependence on studio; shared support services with IT dept.
• Generated consumables & labor cost calculations to capture lost revenue & develop more profitable pricing structures

Greater New York City Area

• Ran second shift of busy 10-artist ad agency studio, generating materials for Pfizer, Revlon, Snapple, & Tommy Hilfiger
• Estimated job requirements, pairing project managers with studio staff to fulfill client & new business workload needs

• Presided over eight-artist direct mail studio as part of in-house production for North American music merchandiser
• Collaborated with 12 departments; negotiated schedules & staffing resources to guarantee deadline adherence
• Appraised inter-departmental workloads, maximizing use of employee capabilities & contributions
• Conducted press checks of inline printing with variable imaging, increasing internal & fulfillment center efficiencies

• Typeset layered, repaginating music merchandise catalogs, direct mail, & ads utilizing scripting & proprietary software
• Programmed Xdata styles to automate formatting of asset text & embedded images imported from Oracle database
• Employed use of fifth-color text changes in layered Quark files, achieving fewer plate changes on press
• Created for use by colleagues style & software procedure documentation

Functioned as liaison between busy first & second shift production staff, overseeing the latter during the production of the Instructional Publishing Group's voluminous multi-grade national curriculum textbooks* Typeset books throughout extensive prepress stages & conducted expedient, group on-screen reviews* Created frequently changing, repurposable Quark.