Andrew Mcrae Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Currently in a hybrid Sales, Marketing & Operations role at BYG (BY Group Ltd.), a B2B wholesale distributor of globally-recognized recreation products. Specializing in product development, brand management, and process improvement, I oversee projects from start-to-finish, fostering relationships with customers, suppliers, and vendors to drive business growth. I excel in creating impactful pitch decks and achieving measurable sales outcomes through targeted email marketing and social media campaigns. In operations, I streamline efficiencies by automating manual processes, reducing costs, and enhancing order fulfillment capacity.Sales & Marketing:Developed a Shopify-based B2B company website, optimizing product and brand data management, and improving UX.Managed end-to-end product development projects, driving revenue growth through new product introductions and brand enhancements.Produced B2B sales decks and provided creative direction for effective presentations to major Canadian retailers, enhancing sales efforts.Established a regular B2B email marketing strategy, boosting customer engagement and increasing sales revenue through enhanced online presence.Facilitated advertising campaigns with major retail partners, significantly expanding market penetration and boosting product and brand awareness.Produced, managed, and created media assets and product content across multiple brands, managing thousands of SKUs.Operations:Automated processes with EDI and iPaaS & SaaS integrations between Microsoft Dynamics GP and platforms like Commerce Hub/Rithum and Amazon, reducing manual processing time and operating expenses.Implemented UPS Worldship and ShipStation for streamlined shipping processes, enhancing SLA performance and logistics efficiency.Developed detailed operational process playbooks and innovated remote working processes to ensure team productivity and consistency amidst evolving work environments.

Toronto, Ontario, Canada

Initially, my role was to provide customer service & process eCommerce orders, which entailed a lot of manual data entry. I would occasionally provide creative content support to the sales & marketing team. I quickly identified ways to improve outdated manual processes, eliminating the need for most manual data entry, & transforming the job I was hired for. This allowed for an increased focus on product development, eCommerce retail product onboarding, & product content improvement, paving the way for a promotion to my current hybrid operations & creative marketing role.Processed orders through every stage of fulfillment from multiple online retail platforms including Commerce Hub, SPS Commerce, Amazon, Mirakl, & moreMonitored & updated inventory for thousands of SKUsOnboarded products to several retail platforms & updated content for hundreds of eCommerce items on multiple sites

Toronto, Canada Area

I have an extensive skill set in creative production, particularly in digital marketing and producing live events. Decades of experience producing digital media with Adobe programs. Produced & directed dozens of live events from conception to execution & managed every aspect involved.Media production - Decades of experience using Adobe programs such as Premiere Pro, After Effects, Audition, Photoshop & IllustratorRecorded, edited & produced audio & video using a variety of cameras, devices & programs Designed & created graphics for print & digital distribution Animated 2D & 3D motion graphics Live events -Created Junction City Wrestling in 2017 & have produced dozens of profitable live events Featured by high-profile media outlets such as CFRB 1010 & BlogTORaised thousands of dollars for charitable organizationsPlanned & managed budgets with calculated expensesWrote creative scripts, show flows, stage, sound & lighting directions, & led a team of performers & production crew on several occasions Executed multi-platform marketing strategies to sell tickets, analyzed results & adjusted to improve Social media & eCommerce -Managed profiles across all major social media platforms such as Instagram, Facebook, Twitter, YouTube, LinkedIn, Google, Pinterest & moreBuilt an online eCommerce storefront using SquareConnected social media profiles to eCommerce platforms & created shoppable postsUtilized paid advertising campaigns, analyzed results, & adjusted to improveCreated content calendars & pre-scheduled posts using platforms such as Hootsuite, Buffer, HeroPost & more

I've wrestled on live WWE television programming, and have learned from many established stars past and present. I've wrestled in Puerto Rico, and overseas in the UK and Japan. Since 2017, I have been producing my own events and creating episodes from those shows for YouTube.Participated in the WWE Canada 2019 Talent Tryout in Toronto, Ontario from Aug. 7th - 9th, 2019Wrestled on WWE 205 Live in Montreal, Quebec on May 1st, 2018Wrestled for WWC in Puerto Rico on Aug. 16th, 17th & 18th, 2019Attended four WWN/Evolve Seminar/Tryouts Wrestled for All-Star Wrestling in Scotland on July 7th, 2018Wrestled in Japan for Real Japan Pro Wrestling in Korakuen Hall on Mar. 24th, 2016Trained at Battle Arts Academy by Santino Marella & Yuki Ishikawa beginning in September of 2013

Responsible for patient registration in both the Admitting and Emergency departments, ensuring the proper completion of financial responsibility forms, and allocating patients to the proper beds upon admission. Completed hospital census count on a nightly basis. Coordinated with the emergency department and unit staff on bed availability.