Andrew Mcrae

Andrew Mcrae Email and Phone Number

Marketing Operations Manager at B.Y. Group Ltd. @ B.Y. Group Ltd.
Andrew Mcrae's Location
Toronto, Ontario, Canada, Canada
About Andrew Mcrae

I'm an innovative, process-minded creative marketer with a proven track record of supporting sales growth and optimizing efficiency. I craft compelling creative content, leveraging digital tools for media production, automation, and analysis, driving data-driven, targeted marketing efforts.With standout proficiency in graphic design, video production, and copywriting, I bring ideas to life and deliver impactful results. I utilize my strategic creative thinking and a keen attention to detail in my growing experience with product development and project management.Additionally, my background in producing and directing live events equips me with unique strategies for enhancing brand identity and driving sales growth. I am committed to continuous learning, honing my skills and emotional intelligence, and building strong relationships along the way.

Andrew Mcrae's Current Company Details
B.Y. Group Ltd.

B.Y. Group Ltd.

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Marketing Operations Manager at B.Y. Group Ltd.
Andrew Mcrae Work Experience Details
  • B.Y. Group Ltd.
    Marketing Operations Manager
    B.Y. Group Ltd. Jan 2022 - Present
    Toronto, Ontario, Canada
    Currently in a hybrid Sales, Marketing & Operations role at BYG (BY Group Ltd.), a B2B wholesale distributor of globally-recognized recreation products. Specializing in product development, brand management, and process improvement, I oversee projects from start-to-finish, fostering relationships with customers, suppliers, and vendors to drive business growth. I excel in creating impactful pitch decks and achieving measurable sales outcomes through targeted email marketing and social media campaigns. In operations, I streamline efficiencies by automating manual processes, reducing costs, and enhancing order fulfillment capacity.Sales & Marketing:Developed a Shopify-based B2B company website, optimizing product and brand data management, and improving UX.Managed end-to-end product development projects, driving revenue growth through new product introductions and brand enhancements.Produced B2B sales decks and provided creative direction for effective presentations to major Canadian retailers, enhancing sales efforts.Established a regular B2B email marketing strategy, boosting customer engagement and increasing sales revenue through enhanced online presence.Facilitated advertising campaigns with major retail partners, significantly expanding market penetration and boosting product and brand awareness.Produced, managed, and created media assets and product content across multiple brands, managing thousands of SKUs.Operations:Automated processes with EDI and iPaaS & SaaS integrations between Microsoft Dynamics GP and platforms like Commerce Hub/Rithum and Amazon, reducing manual processing time and operating expenses.Implemented UPS Worldship and ShipStation for streamlined shipping processes, enhancing SLA performance and logistics efficiency.Developed detailed operational process playbooks and innovated remote working processes to ensure team productivity and consistency amidst evolving work environments.
  • B.Y. Group Ltd.
    Customer Service And Marketing Coordinator
    B.Y. Group Ltd. Aug 2020 - Dec 2021
    Toronto, Ontario, Canada
    Initially, my role was to provide customer service & process eCommerce orders, which entailed a lot of manual data entry. I would occasionally provide creative content support to the sales & marketing team. I quickly identified ways to improve outdated manual processes, eliminating the need for most manual data entry, & transforming the job I was hired for. This allowed for an increased focus on product development, eCommerce retail product onboarding, & product content improvement, paving the way for a promotion to my current hybrid operations & creative marketing role.Processed orders through every stage of fulfillment from multiple online retail platforms including Commerce Hub, SPS Commerce, Amazon, Mirakl, & moreMonitored & updated inventory for thousands of SKUsOnboarded products to several retail platforms & updated content for hundreds of eCommerce items on multiple sites
  • Junction City Wrestling
    Creative Director And Executive Producer
    Junction City Wrestling Jun 2016 - Present
    Toronto, Canada Area
    I have an extensive skill set in creative production, particularly in digital marketing and producing live events. Decades of experience producing digital media with Adobe programs. Produced & directed dozens of live events from conception to execution & managed every aspect involved.Media production - Decades of experience using Adobe programs such as Premiere Pro, After Effects, Audition, Photoshop & IllustratorRecorded, edited & produced audio & video using a variety of cameras, devices & programs Designed & created graphics for print & digital distribution Animated 2D & 3D motion graphics Live events -Created Junction City Wrestling in 2017 & have produced dozens of profitable live events Featured by high-profile media outlets such as CFRB 1010 & BlogTORaised thousands of dollars for charitable organizationsPlanned & managed budgets with calculated expensesWrote creative scripts, show flows, stage, sound & lighting directions, & led a team of performers & production crew on several occasions Executed multi-platform marketing strategies to sell tickets, analyzed results & adjusted to improve Social media & eCommerce -Managed profiles across all major social media platforms such as Instagram, Facebook, Twitter, YouTube, LinkedIn, Google, Pinterest & moreBuilt an online eCommerce storefront using SquareConnected social media profiles to eCommerce platforms & created shoppable postsUtilized paid advertising campaigns, analyzed results, & adjusted to improveCreated content calendars & pre-scheduled posts using platforms such as Hootsuite, Buffer, HeroPost & more
  • Freelance
    Professional Wrestler
    Freelance Sep 2013 - Present
    I've wrestled on live WWE television programming, and have learned from many established stars past and present. I've wrestled in Puerto Rico, and overseas in the UK and Japan. Since 2017, I have been producing my own events and creating episodes from those shows for YouTube.Participated in the WWE Canada 2019 Talent Tryout in Toronto, Ontario from Aug. 7th - 9th, 2019Wrestled on WWE 205 Live in Montreal, Quebec on May 1st, 2018Wrestled for WWC in Puerto Rico on Aug. 16th, 17th & 18th, 2019Attended four WWN/Evolve Seminar/Tryouts Wrestled for All-Star Wrestling in Scotland on July 7th, 2018Wrestled in Japan for Real Japan Pro Wrestling in Korakuen Hall on Mar. 24th, 2016Trained at Battle Arts Academy by Santino Marella & Yuki Ishikawa beginning in September of 2013
  • Mount Sinai Hospital, Toronto
    Admitting Clerk
    Mount Sinai Hospital, Toronto Dec 2009 - Oct 2012
    Responsible for patient registration in both the Admitting and Emergency departments, ensuring the proper completion of financial responsibility forms, and allocating patients to the proper beds upon admission. Completed hospital census count on a nightly basis. Coordinated with the emergency department and unit staff on bed availability.

Andrew Mcrae Skills

Entertainment Video Production Writing Producing Music Production Dj Social Media Marketing Editing Audio Editing Communication Social Media Music Videos Adobe Audition Wedding Dj Event Planning Videography Graphic Design Video Editing Digital Media Microsoft Office Microsoft Word Microsoft Excel Powerpoint Photoshop After Effects Youtube Facebook Twitter Tumblr Marketing Communication Skills Wrestling Film Multimedia Customer Service Social Networking

Andrew Mcrae Education Details

Frequently Asked Questions about Andrew Mcrae

What company does Andrew Mcrae work for?

Andrew Mcrae works for B.y. Group Ltd.

What is Andrew Mcrae's role at the current company?

Andrew Mcrae's current role is Marketing Operations Manager at B.Y. Group Ltd..

What schools did Andrew Mcrae attend?

Andrew Mcrae attended Wilfrid Laurier University.

What are some of Andrew Mcrae's interests?

Andrew Mcrae has interest in Writing, Video Production, Professional Wrestling, Music Video Production, Reading, Hockey, Baseball, Photography, Music, Running.

What skills is Andrew Mcrae known for?

Andrew Mcrae has skills like Entertainment, Video Production, Writing, Producing, Music Production, Dj, Social Media Marketing, Editing, Audio Editing, Communication, Social Media, Music Videos.

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