Andrew Meyer Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Currently overseeing both our product & creative teams at Seer, leading new innovative internal & external products through our innovation pipeline, while managing the success of our growing Creative Division on a day-to-day basis. In 2020, exceeded sales & revenue goals for our Creative Division, with over 2.38x revenue YoY and 2x sales YoY, turning around a division with negative margins and breaking net income goals in less than 6months. Grew & retained our team, found new ways to be successful for clients and changed the foundational way we look at Creative at Seer. Also, hit 144% of a personal business strategy revenue goal, exceeding sales expectations during the global pandemic.

Philadelphia, Pa, Us

Building on the success from the previous role, my responsibilities have expanded across three different divisions at Seer: Overseeing our SEO department across 80+ employees, managing our Creative & CRO teams and continuing to nurture and cultivate new partnerships through business strategy. In 2019, we hit our annual retention goals for SEO, yielded positive margins from Creative for the first time at Seer, surpassed Creative sales goals by 124% and personally, hit 114% of an aggressive business strategy revenue goal. Moving forward into 2020, my role will focus primarily on growing our Creative & Conversion Rate Optimization division by +50%, continuing to oversee & grow our SEO team and expand our team of business strategists.

Philadelphia, Pa, Us

Adding onto the success from the previous role as a team lead, I've now shifted into a 50/50 position, splitting my time between team lead duties listed below and business strategy. In the business strategy role, I'm able to speak with prospective clients, understand their goals & craft a proposed custom solution for how Seer would partner with them. I hit my personal FY 2018 revenue goal in April 2018 and hit the revised revenue goal in July 2018. Ended 2018 at 283% to goal for revenue from business strategy, while managing the largest team lead revenue portfolio & team at Seer.

Philadelphia, Pa, Us

I currently manage a team of 9 direct reports (a combination of SEO Managers & SEO Associates) & 19 projects contributing to the largest team lead portfolio at Seer of nearly $2 million in annual revenue, which I increased by 30% in less than 10 months.In my first year as a team lead, I expanded clients by an additional $600k in revenue, increased the efficiency of my team to the companies highest revenue/headcount & worked on 7 different business development pitches in the last four months, which drove an additional $650k in revenue for Seer.At the same time, I personally manage Seer's largest client, valued at over $1 billion, project managing a team of over 15 people across four different workstreams. Our primary objectives include successfully relaunching the website over the course of 5 phased releases, while maintaining and growing organic traffic through a wide variety of strategies & tactics (technical SEO/architectural SEO, content-focused, image-optimization, category expansion, etc).I love thinking outside the box, challenging my team members to grow, crafting unique strategies for clients, trying new products & experimenting!

Philadelphia, Pa, Us

• As a Senior Digital Marketing Manager, I specialized in digital marketing tactics including search engine optimization (SEO), content marketing strategy, website analytics, technical SEO & web development, user experience testing (UX), paid promotion campaigns, native advertising, social advertising, online advertising & PPC. • My typical week included managing day-to-day interaction with four to five complex clients, creating year-long strategy plans, pitching current & prospective clients, working to level-up team members, hustling with new ideas, proactive competitive research, writing for industry blogs, etc.• I started a new business line at Seer, tripling our revenue goals in less than 12 months & contributing to nearly 3% of company-wide revenue, where we currently focus on content distribution, native advertising, A/B testing, targeted social media advertising & improving goal/conversion funnels.Some quantitative examples of success:----- Improving a national e-commerce B2C's organic traffic by 4.5x, doubling revenue and tripling transactions over the course of 6 months, while hitting all-time highs for traffic, revenue & transactions. They subsequently broke into the Inc #200 in 2015 with 2400%+ growth. ----- Working with well-known travel company to implement content marketing strategies which saw a 135% organic traffic improvement along with an additional $7.7 million in revenue YoY. ----- Crafting a marketing strategy for a national e-commerce B2C that improved traffic to the website by 101% year over year, doubling online transactions & bringing in an additional 84% revenue year over year. The company saw 672% growth over 3 years breaking into the Inc 500.----- Reached ROI+ for an international, e-commerce luxury company within the first 6 months, surpassing profit goals by 40% within that initial time-frame & improving organic sessions by 45%. The company was subsequently awarded the Queen's Award in the UK for International Trade.

Philadelphia, Pa, Us

• Account Manager, specializing in digital marketing, search engine optimization (SEO), content marketing strategy, analytics and native advertising. • Managing the day to day interaction & relationships with a range of clients from travel to education to e-commerce, all while developing & executing digital marketing strategies and leveraging them to hit KPI's & achieve success.• Built out social media competitive analyses, year-long project plans for Pinterest using a variety of analytics platforms, assisted inbound marketing efforts.• Other responsibilities include defining goals, setting expectations with data and reporting through various analytics platforms. Also, managing multiple side-projects and personnel to hit goals, developing content marketing, creating data-driven presentations for clients and building out research to inform marketing decisions.• Started a new business line at Seer, doubling revenue goals in the first 6 months, where we currently focus on content distribution, native advertising, A/B testing, targeted social media advertising & improving goal/conversion funnels.

Philadelphia, Pa, Us

Us

• Worked directly with Co-Founders on all aspects of an innovative multimillion dollar organization specifically marketing: flash marketing, email marketing, SEO Keywords/PPC, account management, social media strategy, content creation, inbound client services/sales, customer service, copy writing and graphic design.• Developed and executed multiple independent LTLprints Marketing channels stimulating sales and efficiently surpassing previously-set marketing goals and deliverables on sales, repeat business and customer retention. • Handled all Account Management responsibilities for the largest key accounts on four different websites producing over $500,000 in sales while supervising the service and production teams.• Successfully founded UltraMurals.com and generated sales of over 6 figures in the first year alone, developing a full Profit/Loss strategy, while independently creating all marketing copy and graphic design work.• Developed intricate email marketing campaigns designed to A/B test offers and promotions and successfully grew customer base from 30,000 subscribers to over 75,000 subscribers in under a year.

• Successfully founded UltraMurals.com in 2011 and generated sales of over 6 figures in the first year alone, developing a full Profit/Loss strategy while creating all marketing copy and graphic design work for entire site.• Implemented and managed numerous entrepreneurial aspects including flash marketing, email marketing, SEO/PPC, account management, social media strategy, content creation, inbound client services/sales, analytic reports, customer service, copy writing and graphic design• Business Development: Effectively negotiated multiple flash marketing channels for UltraMurals.com and orchestrated entire BizDev department from first contact to execution and fulfillment.• Account Management: Controlled every large key-account for UltraMurals.com while managing the sales pipeline between the service team and the production team.• Exit: Sold Ultramurals to Memory Ventures (Inc. No. 347 in 2012 and No. 295 in 2013)

Philadelphia, Pa, Us

• Worked closely with Account Director on all facets of Pennsylvania Tourism and Economic Development brand marketing. • Led web content development sessions with Account Director and Interactive Teams for two major state-sponsored websites with over 2 million annual visitors.• Created weekly analytic status reports and successfully implemented targeted email marketing campaigns to over 200,000 subscribers.• Became well-versed and experienced with Google Analytics, Drupal CMS, and Silverpop email marketing service.

• Developed informational guide, materials, and forms for moving Italian Businesses to the United States, which is still currently being used by the Italian Parliament and its subsidiaries. • Led marketing team in successfully co-branding a relationship between Ferrari and ConAir to create a co-branded product developed by both companies.• Heavily researched and analyzed the legal, financial, and market implications of globalization into America for use in reporting functions.

Rochester, New York, Us

• Developed an intricate business plan and proposal for GLC Business Services account• Assembled branding advertisements for AT&T and their Business Services Company• Managed multiple accounts and ad campaigns for Brand Orchard customers

Bachelor Of Science, Business Administration; Marketing And International Business

International Business