App Promotion Summit is the leading app growth & marketing conference series.Our events in London, New York City, San Francisco and Berlin cover all aspects of app user acquisition, retention and engagement including analytics, ASO, subscriptions, AI, social/influencer and product marketing.

Responsible for growth, partnerships and communications for the company's portfolio of conferences, including the industry-defining Mobile South/East/West Africa event series.

In charge of developing and directing the marketing strategy for a portfolio of industry-leading events including Mobile Games Forum, Europe's biggest and best event for mobile game industry professionals.Responsibilities included fostering industry partnerships and coordinating affiliate marketing activities, SEO, email marketing campaign management, social media optimisation, coordination of display advertising, managing PPC advertising campaigns and monitoring web analytics.Acted as technical liaison with database software suppliers and worked to constantly improve database functionality and quality of data. Managed a team of database builders and oversaw all data cleaning, development, and reporting. Developed all training material pertaining to the database for new employees and conducted regular company training sessions.

• Represented major Canadian wireless carriers including Rogers Wireless, Virgin Mobile, Fido and Bell Mobility• Developed extensive knowledge of all aspects of the quickly growing Canadian wireless communications industry through in-depth training and research• Recognised as top regional seller; surpassed weekly and monthly sales goals• Created training manuals and coaching techniques in order to increase sales and improve efficiency; provided training and support to new employees

• Represented Rogers Wireless through implementation of corporate advertising and promotion strategies at festivals, concerts, sporting events and special events• Executed specialized youth-oriented marketing campaigns for Canada’s largest wireless communications service provider• Engaged customers through the use of interactive marketing techniques• Participated in design of print media; assisted in venue choices and event setup design• Fostered brand awareness, brand loyalty and positive public relations• Acted as liaison between Rogers marketing department and individual event coordinators