Andrew Tran Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

• Designed web content to optimize branding and customer communication, leading to 20% increased website traffic, 12% increased web revenue, and improved customer experience and satisfaction within 2 months.
• Developed paid digital ad campaign strategies and managed relationship with advertising agency to implement campaigns, leading to 30% decreased CPA, and an increase in ROAS, CTR, and conversions.
• Implemented a regularly updated document of web statistics compiled from multiple data sources including Google Analytics, Tableau, and social media metrics to improve internal decision making and transparency.
• Managed digital projects between internal and external teams to improve existing digital architecture, develop new web experiences, and troubleshoot any digital issues that affected business operations.

Chicago, IL, US

• Managed interdepartmental projects using Agile methodology, including a conversion-focused website development project that netted a 150% monthly increase in website traffic and user engagement time
• Identified and led 8 new client engagements, and analyzed areas of optimization in marketing strategy, client experience, and training
• Executed and maintained PPC and email marketing campaigns that led to an above industry average 40% open rate, increases in prospect leads, and 3 direct conversions worth approximately $300,000

• Create and maintain marketing strategies with other co-owners of local custom motorcycle & automobile shop that align with business goals and constraints
• Coordinated marketing projects from ideation to implementation to generate brand awareness and expand customer base, turning a profit within the first year of operation
• Manage and create content to establish brand, define audience, and showcase completed and in-progress projects

Beverly Hills, California, US

• Manage national and international content creation to improve brand awareness and sales by overseeing creation, organization, and planning activities
• Increased social media reach by 100% in 1 month by managing all 3 company social media accounts leading to an increase in sales and an increase in collaborations with prominent influencers

• Planned, created, and executed marketing campaigns for 8, $1M+ accounts in collaboration with cross-functional teams
• Led reputation management and email marketing campaigns of 8 urgent care clinics
• Established long-term marketing strategy by engaging executive client stakeholders to set goals, target KPIs (participation, response rates, etc.), and campaign requirements

• Cafe 249 (Internet cafe & entertainment lounge)
• Increased daily customer base from 0 to 300 minimum daily users by developing and executing marketing strategies with business owner, leading to an expansionPHD Electrics (Electrical Installation and Repair company)
• Developed a customer acquisition marketing strategy for business to increase clientele base

• Worked alongside the marketing director to grow the current product offering, conduct market analysis for expanding a startup company, and implement marketing strategies aiding in expansion
• Managed, mentored, and trained workers to increase the efficiency and quality of service provided to its customers
• Oversaw day to day operations of physical location to achieve a high level of customer service and office presentation