Andrew Mueller Email & Phone Number

Noida, Uttar Pradesh, In

Joined HCLTech through the acquisition of Starschema as a member of the leadership team responsible for the successful integration. As head of marketing for Data and Engineering and AI for the Engineering and Research and Development (ERS) business and head of marketing for the Google Ecosystem Business Unit, spearheads strategic planning, budget management, and tactical execution across demand generation, content strategy, and sales enablement initiatives. • Led strategic planning, tactical execution, $1M+ budget and reporting for all marketing activities including demand gen, content strategy, and sales enablement.• Defined and launched data engineering, analytics, and GenAI solutions, and developed positioning, messaging, go-to-market and enablement collateral.• Produced HCLTech’s Marquee sponsorship at Google Cloud Next 2024 — $600m pipeline influenced. 100+ customer meets, GenAI themed booth with 26 demos, live Cloud Native and GenAI labs, five speaker sessions, and VIP activations. • Responsible for the creation of the digital experience for new customer experience lab.• Integrated Starschema marketing and sales development, solutions, services, products, case studies and knowledge base content to HCLTech.

As Chief Marketing Officer at Starschema, pioneered the company's digital marketing transformation and brand repositioning as a boutique data engineering firm. Led go-to-market, overhauled all customer touchpoints and leveraged cutting-edge marketing technologies to build a robust demand generation engine. Played an instrumental role in the company's acquisition by HCLTech and subsequent integration.• Member of six-person executive leadership team responsible for the strategic direction of the company, merger and acquisition by HCLTech and the integration after the sale.• Positioned company as a boutique data engineering, AI and analytics firm with a focus on capitalizing on emerging technologies, achieving industry leading 22% CAGR at 49.5% margin• Led go-to-market for all data analytics products, services and solutions.• Responsible for digital marketing transformation including all brand touchpoints, customer experiences, content, automation, analytics and new website.• Pivoted to digital-first strategy, building demand engine increasing leads by 4000% YoY.• Led the company's brand marketing, performance marketing, communications and PR, content strategy, sales enablement, and sales development.• Led the design and implementation of custom-built marketing automation stack on Salesforce, Snowflake, PowerBI, Segment, Autopilot, SemRush, CraftCMS and Google, saving $120K/year.• Pioneered engineering-as-marketing demand gen strategy.

Santa Cruz, California, Us

Founded TechRaising to help local communities create sustainable tech ecosystems. TechRaising hosts weekend-long startup foundation events and provides resources and support for individuals to gather, collaborate, build, promote and gain momentum for their business ideas. TechRaising events differ from startup weekends and hackathons in that they are collaborative, not competitive.• Produced yearly weekend-long startup creation events. • Raised funds through corporate and community sponsorships.• Developed a mentor community and coached mentors to actively participate in events and forge ongoing relationships with startup founders. • Produced monthly Meetups that brought tech luminaries to the community. • Created educational content, presented content, and taught workshops.

Us

Advised senior leaders at Fortune 500 companies on emerging technology and business implications. Developed strategic roadmaps, marketing campaigns and multi-channel content programs tailored to help clients capitalize on changing business environments and disruption. • Advised F500 leaders at CA Technologies, GE, Deloitte and smaller companies on emerging technologies and marketing strategies.• Developed and led implementation of strategic roadmaps, go-to-market, campaigns and multi-channel content programs for clients.• Collaborated with cross-functional teams, executives and key stakeholders to develop differentiated messaging and content.• Assembled and led high-performing creative teams, managed $1M+ budgets.• Led company-wide training and enablement including the development of materials and programs.• Keynote speaker at executive events on marketing innovation & emerging trends.

Built multiple products and businesses over 2 years. The bulk of attention went to the development of Hero — software to power content-heavy websites — and the businesses it powered.• Designed and implemented all operational processes and systems.• Created business strategy for business lines and products. • Oversaw all areas of operations for team of 12.• Mentored junior team members.

San Jose, California, Us

• Advised and worked directly with EVP/GM growth markets, cloud products and solutions business, GM Mainframe and CEO Nimsoft, his successor as GM of Mainframe, head of Customer Lifecycle Solutions team and other top executives. • Designed and developed thought leadership and social marketing strategy and led social media, social enablement and social marketing programs for the Mainframe business — $3Billion year.Efforts were focused on integrating social and digital marketing for demand generation, executive thought leadership, brand lift, awareness and competitive advantage through content marketing. • Created programs, materials and trained executives and employees on how to leverage social media for lead generation, to create awareness and encouraged employees to advocate for the brand across social channels. • Delivered keynote presentation to 50+ top executives at Mainframe and Customer Success offsite on the disruption and opportunities caused by a rapidly changing business environment. Mainframe and Customer Success EVP knew the business was changing fast and wanted to jolt his organization out of old patterns and embrace the change. My presentation shed light on these changes in a provocative, informative and fun way and generated change throughout both organizations. • The methods and systems I developed were used as a model throughout CA Technologies.This work was conducted through my company Mueller and Company. More of my accomplishments at CA are listed in the Mueller and Company section of my LinkedIn profile.

San Jose, California, Us

Led Nimsoft Social Media and Social Marketing strategy and tactical execution Advised and worked directly with Nimsoft CEO and Head of Growth Businesses for CA Technologies — on social media strategy, the use of social mechanisms and community to establish thought leadership and get knowledge to flow throughout the organization. Our goal was to make the Nimsoft culture more social, leverage social media for demand generation and build the CEO's social network, influence, and brand. • Established Nimsoft’s voice and social presence on Twitter, LinkedIn, Facebook, YouTube and managed the day-to-day interaction, content strategy, and optimization for each (grew Twitter following by 900%).• Led companywide social media training and enablement including the development of all materials and programs: Twitter, LinkedIn, Chatter, Social media best practices, and building social network. • Evangelized the use of social media among Nimsoft employees with great results: nearly 50% of the company employees adopted Twitter and the growth of the collective Nimsoft Twitter following grew from under 5000 to over 50,000.• Linked social media efforts to demand gen campaigns, set and tracked KPI’s, measured performance across channels, adjusted tactics and strategies, and reported progress to senior executives. • Authored whitepapers, blog posts and other content• Devised, authored, and launched the Nimsoft “Sense and Respond” plan – a framework and system that uses social technologies to monitor the social web, discover strategic business opportunities and threats, and react accordingly.• Developed Nimsoft social media rules of engagement.• Created the ModernIT blog and managed blog content, editorial calendar, and writers.• Founded the Modern IT professionals Linked in Group.• Created and curated the IT Daily social ePaper.

A digital media company offering video advertising solutions for local businesses and nationwide video production services.• Analyzed and evaluated emerging media ecosystem, identified opportunities, developed strategy, built business case, and re-positioned company for the online local advertising industry.• Partnered with CNN, Google, Alzheimer’s Association, and Generations Network to deliver innovative products and content to customers.• Developed key relationships with senior executives at IAC, Yelp, Reach Local, Google, Marchex, and other local search/advertising companies. • Built advertising ecosystem relationships with senior executives at McCann Universal, Razorfish, Microsoft Advertising and other major advertising agencies and technology companies.• Designed and executed insight-driven digital strategy to build a community of professional videographers, and grew this community to 4000 members in 6 weeks.

Start-up mechanical design, engineering, and manufacturing firm with a broad patent for a mechanical linkage system that allows a vertical surface to rotate 180 degrees and return to its original position revealing a second side, with a second use. Accomplishments:• Sold new product (forecasted at $1.3 million, 1300 units in 2006).• Sourced and helped close seed funding of $1MN • Developed CXO contacts and strategic alliances with major manufacturers.• Took raw technology and built the foundation for a successful manufacturing business with an initial concentration on the most strategic entry market.• Analyzed and identified market opportunities and created a “best of class” product. • Showcased and won 1 of 10 prestigious "Mario" awards for the most promising new technology at the 2005 NAB Show.

A technologically advanced manufacturer of high-end glass lighting and architectural glass for upscale markets. .Accomplishments/Contributions:• Established company as a premier provider of glass lighting to the interior design and architectural industries. • Created and deployed online marketing campaigns to targeted segments.• Negotiated the acquisition of Felt Glass and integrated staff and technology into operations. • Created new production protocols, processes, methods, systems, and upgraded facilities.• Directed the development of new, unique, and novel glass production techniques for advanced slumping and crystal casting, resulting in new core competencies and competitive edge.• Designed and Developed company website as an online showroom.

An internet advertising company and early stage startup with the first browser assistant toolbar.Accomplishments:• Established distribution and channel partnerships expected to yield over 850,000 users/year. • Created, defined, and implemented new user acquisition strategies to establish partnerships with major corporations including Sun Microsystems, Eastman Kodak, and Imation. • Authored strategic investment opportunity summary resulting in the sale to eMachines..•Identified and defined strategic opportunity that culminated in the founding of Dualcor Technologies.