Working with the organization's leadership team, I provide ongoing content and digital strategy guidance as well as hands-on support to help further ICIT's mission of modernizing, securing, and making resilient critical infrastructure that provides for people’s foundational needs. The Institute’s work has earned the trust and respect of the nation’s most influential institutions and serves a diverse community of technology, policy, and business leaders.My fellowship work for ICIT has contributed to several initiative milestones, including driving 21% in LinkedIn audience growth within a year, and a major strategic rebranding of the organization's identity (including logo and award designs). I've written several of the Institute's press releases during my fellowship and created earned media coverage for leadership around pivotal news cycles and trends pertaining to critical infrastructure security. I also help support the organization's website through quarterly content and SEO audits, and frequently provide onsite event social engagement and photography for briefings and roundtables involving national security leaders.

My mission is to define and drive the content and social media strategies for our public sector business vertical (education, federal, state, and local government) marketing campaigns and digital experiences. This includes being responsible for conceptualizing and creating compelling customer-centric content for acquisition, activation, upsell, and demand-generation programs.I'm responsible for working closely with key stakeholders to develop, deliver, test, and promote quality marketing content (videos, eBooks, whitepapers, ad copy, video scripts, email nurture streams, etc.), and develop and manage a content calendar with various content formats that cover all stages in the lead generation funnel process. My role works to create cross-functionally to build and optimize our external facing messaging to be consistent with our brand and continually hone in on what resonates with our target audience(s).I also work to cultivate the development of our executive thought leadership to strengthen our industry visibility.

As my role progressed, I continued to develop exponentially successful, industry award-winning in-house programs through key digital, content, and field marketing initiatives that drove high growth, brand sentiment/awareness, engagement, and lead generation.Leading a newly expanded digital/social strategy team, we maximized our social focused event/content marketing efforts, created all-new digital/web-based events, increased thought leadership advocacy, expanded video creation/editing support, and implemented more targeted social and native advertising campaign initiatives ($80,000+ annual budget).I also led our website expansion, governance, SEO improvements and pipeline funnel implementation. These efforts, coupled with our digital/social strategy, dramatically increased our YOY website users by 95% with a 64% growth in traffic, substantially increasing both passive and active lead generation.In addition to digital/web programs, I cultivated a consistent brand visual identity for MFGS, Inc. through creatively recognizable virtual/onsite booth designs, and collateral rebranding. These responsibilities led to the development of an all-new QR code postcard initiative featuring key assets that significantly reduced costs, saved booth space, and decreased our ecological footprint.Additionally, I took on the mantle of driving public relations efforts, increasing the prominence and traction of key news opportunities, and expanding our PR strategy.

In this role, I led social media strategy and implementation for Micro Focus Government Solutions as well as their master supplier, MFGS, Inc., driving U.S. Federal Government civilian and DoD sales for our best-in-class portfolio of enterprise-grade scalable DevSecOps, cybersecurity, hybrid IT and artificial intelligence solutions. Developing our social/digital practice meant starting with three core strategies to elevate our online presence, including organic engagement implementation, paid social advertising campaigns, and a robust social advocacy training and support program.

During this position, I led social media strategy and implementation for Micro Focus Government Solutions as well as their master supplier, MFGS, Inc. This role also involved close, strategic partnerships with Micro Focus' global social media team to collaborate across verticals and regions. This position would ultimately shift to working directly under MFGS, Inc. during it's divestiture and three-phased company creation and spinout from Micro Focus International. Throughout my tenure at both organizations, I continued to lead implementation for both the MFGS, Inc. and Micro Focus Government social media channels.

In this role, I supported the needs of our key stakeholders, including Direct Financial Institutions, Regional Payments Association members, payments processors and fintech developers. My work also involved advocating for the ACH Network among corporate, industry and government relations stakeholders.My position primarily focused on the development and implementation of NACHA's social and digital media strategies (50%), including paid and non-paid campaigns centered around the organization's key offerings (webinars, publications, annual conference, accreditation). This also entailed research into innovative technologies and resources to continuously improve our engagement process. Year-over-year, these measures as well as cohesive branding efforts led to exponential growth in website traffic (averaging 40-50%).I also devoted a considerable portion of my time (40%) to leading and maintaining standards around the organization's website content implementation strategy. I led the collaboration of more than 19 website content creators and developed various style guides to streamline this process. I also produced NACHA's bi-weekly member newsletter.Additional time was spent managing the organization's annual Payments System Awards Program (10%). This included marketing efforts, the nominee application process, working with a team of 24 volunteer judges, and awardee outreach, travel prep, and video production for the annual awards luncheon.

The first ever to hold this position, I was charged with all strategic planning, implementation and measurement of social media, as well as engagement and outreach partnerships with external websites and blogs. My work involved the ecosystem support of more than 160 vendor clients including HP Software, Adobe, VMware, Symantec, F5 Networks, SAP, Salesforce, etc.This position provided me with extensive experience with federal, state and local government procurement cycles, system integrator communities, cyber defense and compliance, as well as an expanded background in budgeting, planning and execution cycle of trade shows, conferences and field marketing events.I developed a proven track record of SEO, Google Adwords and social advertising that drove lead generation. I also pushed and extended Carahsoft's digital strategy through onsite event engagement, original infographics, vertical focused videos, livestreaming and the production of CarahTalk, a reoccurring thought leadership podcast featuring some of government IT's top experts. Additional initiatives included the education, initiation and implementation of our c-suite engagement strategy. I also managed government technology thought leader speaker outreach for various industry events, including:• Justin Herman, GSA New Media Manager• Tim Fullerton, Interior Department Director of Digital Strategy• Lt. Col. Vinston Porter, Army Director of Social Media• Corina DuBois, State Department Consular Affairs Chief of New Media• Nicole Callahan, Education Department New Media Analyst• Jessica Orquina, EPA Social Media Lead• Scott Horvath, USGS Social Media and Web Manager• Bill Greeves, Wake County, NC CIO• Constable Scott Mills, Toronto Police Service Social Media Officer• Jenna Covey, Minn. New Media DirectorMy work created more than 600% growth in our social brands (outranking our top two competitors), generating more than 1,200 qualified lead prospects during my tenure.

I led communications and marketing efforts to support the organization's goal of supporting Millennial Generation civic engagement that identified problems, proposed solutions, and implemented them across their local campuses and communities. This involved social media efforts, content editing for marketing materials, graphic design support, press and media relations efforts and daily management of the organization's website CMS. I oversaw the leadership and management of a community of 16 bloggers, a new media coordinator and a communications intern. I also prepared the communications budget for the 2012 fiscal year and oversaw the vendor selection process for the organization's website redesign.

During this year-long post-graduate fellowship, I handled the Society's media, marketing, PR, and public affairs efforts. I used strategic social media tactics and campaigns to better engage target audiences to help meet their needs and maintain a strong online presence. My job included orchestrating media inquiries and outreach for appropriate spokespersons as well as writing press releases. I also developed and led marketing campaigns for SPJ's professional development programs, regional conferences and its national conventions as well as efforts surrounding the organization's First Amendment and legal advocacy work. This liaison function for SPJ allowed me to work with a wide range of media contacts from across the country, from local reporters to producers at network newscasts for NBC News, CNN and Fox News.

Working at the theater gave me a very strong hands-on experience with handling different audience behaviors and demographics. Interacting with publics on a constant, personal basis was one of the most important assets I have gained in developing better public relations techniques.During the summers I led local efforts for Regal Entertainment's “Stars of Hope” fundraiser campaign. I assisted in weekly inventory and served as a promotions specialist creating guerilla promotions for various movie premieres.

• Wrote press releases, created and administered surveys• Performed promotional, donation and facility work for annual golf tournament• Developed newcomer media kits• Updated media contact lists• Performed other administrative assistant duties

• Assisted fellows with professional research• Responsible for setting up facilities for various functions• Escorted visitors/lecturers/professors to campus locations• Gave tours of the Overby Center

• Served as team lead for nine-member internship team• Directly assisted the senior production manager for NBC Nightly News with crafting emails for correspondents, escorting crew members, supplying updated news on the status of the debate• Blogged throughout the semester on debate related topics

• Wrote breaking news stories and feature articles• Wrote weekly obituaries and police reports• Served as staff photographer• Performed administrative tasks on the weekends