Senior Director Of Marketing
Current- Direct omnichannel advertising campaigns from creative to strategy to drive attendance & handle.- Business development via online ticketing, experience curation, & event creation with partners or in-house team. - Direct overall event operation, pricing, & entertainment. - Direct surveying and market research for events & racing. - Direct the loyalty program: direct mailers, reward program, and other loyalty promotions.- Major Projects: Coordination of 1/ST and the new Santa Anita Park branding, Initial development of the online ticketing program at Santa Anita Park, 2014 revamp of the website & mobile website, rebranding & develop fantasy game “ShowVivor”, grew database by 300% in first 3 years of managing data channels, and the close development and execution of 100+ new events to grow Santa Anita Park