Consolidate product, development, and business analytics strategies and workflows to enhance operational efficiency and cross-functional collaboration.Develop and maintain a quantitative business model for strategic planning and KPI management, ensuring alignment with long-term business goals.Create and support annual strategic plan, achieving over 40% revenue growth through strategic initiatives, operational enhancements, and product development.Increased the size of the Product and Development teams by 3X to support expanded company operations and project scopes.Establish a new VP position for Strategy and Technology to bridge the gap between Sales, Growth, and Development teams, facilitating enhanced integration and strategic alignment with our main Customer Relationship Management (CRM) tool.Developed and executed a crisis management plan for a major data breach; mitigated risks, safeguarded user data, and restored trust, leading to a higher Net Promoter Score (NPS) and a 4% increase in user purchase action.

Led cross-departmental product team in defining priorities, scope, and design/development tasks.Defined and refined A/B testing and success metrics for new projects and product iterations, resulting in a $450K uplift in revenue during Q3/Q4 2023.Increased YoY revenue on average by 15% and main user engagement KPIs by 6% MoM through product testing and feedback cycle.Hired and managed design, ux, and marketing staff and contractors.Created and managed system guidelines covering design, development, and marketing, including branding bible, content engine, and resources for advertisers, contractors, and PR firms.Developed an in-house Node package to standardize CSS, JS, fonts, and HTML patterns, ensuring consistent styling across 4 applications and multiple marketing sites.

Directed the agency’s creative strategy, UX design, and front-end strategy, ensuring alignment with client goals and market trends.Supervised design, UX, and front-end development from planning through MVP to final delivery, ensuring adherence to deadlines and client specifications.Cultivated and strengthened relationships with a varied client base (B2B, staff augmentation, construction, luxury, and SaaS), fostering repeat business and expanding client engagement through proactive business development efforts.Managed a team of design, UX, and front-end development contractors, emphasizing agile methodologies to enhance project transparency and adaptability.Championed the use of agile methodologies within the creative process; regularly presented progress to clients in agile feedback cycles to ensure transparency and incorporate real-time feedback.

Created print design, branding assets, website design and development, and custom CMS systems from concept to delivery. Collaborated with development and marketing teams to translate visuals to final print or web iteration while managing multiple project deadlines.

Performed design services that upheld and enhanced CSU’s branding and visual standards across 15 diverse departments, educational centers, and event-specific websites.Delivered highly customized and user-focused content management systems and web applications, utilizing WordPress, PHP, and AJAX to meet varied departmental needs.Initiated and directed a web design and development internship program that achieved 100% job placement rate, effectively preparing interns for professional success in the tech industry.Hired, trained, and managed a dynamic team of interns, providing mentorship and hands-on training in web design and development.

Promotion and marketing design for Distribution and Customer Service departments, targeting new subscribers, carrier recruitment and retention, rack cards, and advertising for special inserts.