Andrew Norlin's Location
Spokane Valley, Washington, United States, United States
Andrew Norlin's Contact Details
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About Andrew Norlin
Strategic, dynamic and collaborative leader. My ability to build teams and a culture of people that work to be part of something bigger than any one individual has been a key to our success. I work to anticipate opportunities using data and logic which allows our team to capitalize on trends that competition and customers may not see. I strive to be humble, inquisitive and build talent in areas where I lack insight. My purpose is to help those around me become the best version of themselves. Therefore, I guide others to focus on the path to success instead of purely the outcome, which leads to sustainable growth. I hold myself to a higher standard than others hold for me and I am relentless in my pursuits.
Andrew Norlin Work Experience Details
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Chief Commercial Officer (Cco)Noca Boozy Beverages Jan 2023 - PresentBoston, Us -
Senior Vice President, National AccountsPabst Brewing Company Nov 2020 - Jan 2023San Antonio, Texas, UsLed the National Accounts team, $200MM business unit with +7.5% growth since 2019. Active leader in driving the commercial strategy for total Pabst Brewing Co accountable for a team of 45 people.Built & implemented the 2021 - 2022 National Accounts strategy to deliver a focused approach of 1) Developing the right people in the correct structure 2) Leveraging our strategic customers to maximize visibility & create momentum 3) Optimize our portfolio through clear priorities 4) Look, act and feel like a Top 5 Supplier in our customers eyes 5) Develop stories through analytics that drive action.Upon partnering with Brown-Forman, led the team responsible for growing Jack Daniels Country Cocktails to the Fastest FMB Growth Brand in the Country in less than 12 months; an additional +15pts ACV to 50% ACV in year 1 of the partnership, elevating JDCC from 6% to 10% portfolio mix in National Accounts & accelerating NA to 50% of total company mix from 30% 18months earlier. Additional commercial responsibilities included: 1) Commercial sales lead for Pabst innovation committee (2021-2023), responsible for all Pabst innovation in addition to vetting of strategic partnerships 2) Implemented an organization wide shift in how Pabst tracked, measured & communicated (features & distribution) internally & externally to enhance in store execution 3) Articulated our sales strategy and inspired audiences of 350+ during Pabst’s business updates to all distributors partners across the country. -
Vice President National Accounts, Off PremisePabst Brewing Company Oct 2019 - Nov 2020San Antonio, Texas, UsLed, coached & inspired a team of 30 sales and marketing professionals who in collection were accountable for the partnership of over 250+ retailers in the following channels: Grocery, Club, Drug, Military, Mass, Convenience.Simplified and enhanced the structure to create a national & regional customer first & channel focused team while rebuilding the National Accounts talent. Over the first 12 months made (10) hires, (2) role adjustments & elevated (4) others to internal departments leading to positive double-digit trend change over the next 24 months.Received the company’s Leadership Award as presented by Pabst Ownership & CEO during the end of year award ceremony as selected by peers and the Executive Leadership Team.
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Director National Accounts, WestPabst Brewing Company May 2017 - Oct 2019San Antonio, Texas, UsLed Pabst’s #1 dollar & volume contribution National Accounts Team, consisting of five personally selected National Accounts Managers with regional & national scope in 57 off premise retailers spanning Western & Central US contributing $36MM in revenue to Pabst.Consistently the primary National Accounts designate on strategic projects including: National Pricing, M&A Inquiry's, Sales Rewards & Recognition, National Accounts Development and ABP Plans. Integral in the creation of the National Account Development Program, exposing high potential sales & marketing employees to National Accounts. Both of my two direct mentees became NAMs & pinnacles of the program.Selected by Executive VP of Natl Accts to lead and implement the National Accounts redesign to optimize headcount, decrease costs associated with travel and elevate our regional relationships with our distributor and retail customers. Built the 2019 National Accounts budget of $3.8MM collaborating with each NA director based on ROI and long-term strategy. Chosen based on 2018 results as the only off premise director on target prior to the October redesign in arguably the most challenging year at Pabst while staying within the OPEX budget.Tactically grew PBR core SKU's +268 POD's +2%, across the team in 2017, Small Town by 2100+ POD's with the launch of NYF Mt Ale above and beyond the swaps & deletes while growing 7 of the top 10 brand families and delivering overall package strategy.
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National Account ManagerPabst Brewing Company Dec 2015 - May 2017San Antonio, Texas, UsLed overall Kroger West strategy & implementation for Pabst, outpacing total company trend by +10 points at +5.2% and evaluated as the role model within year end evaluation in: Driving Value, Teamwork, Honesty, Innovation, Adaptability and Empathy.Highest dollar contribution NAM in Pabst throughout duration of the role, managing $5MM revenue for Pabst . Achieved by elevating relationships within Kroger starting with regional and HQ beer managers, then including the assortment manager, spanning to beer category manager and eventually hosting the total alcohol beverage director & team during a two day Portland market tour.Created and lead the single largest retail chain activation program in company history lead by a NAM. The program ran market wide in Portland and Seattle, two of our top PBR markets in the US. The initiative supported Project Pabst with our top chain customers creating +21% lift during the 60 days leading into the event.Built from ground up the most influential and most well recognized Top to Top highlighted from CEO, set the bar for Pabst and helped deliver accelerated growth, +9% making Fred Meyer the Top Pabst Division in Kroger in terms of volume, dollars and growth.
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Key Account Manager, NorthwestPabst Brewing Company Apr 2015 - Dec 2015San Antonio, Texas, UsFinished 2015 +6.6%, a top performing key account manager in less than 9 months with the company, over delivering plan by 4pts on over 1MM cases within 22 northwest regional call points in grocery and convenience including: WinCo | Town Pump | Plaid Pantry | US Markets | Stinkers | Dari Mart | Brown Jug |Tesoro | BevMo! | Whole Foods | NW Grocers | Unified Grocers | New Seasons | Bi-Mart | Super 1 | Yokes | Rosauers to name a few.Grew #1 volume account in account base +20pts over target at +26% with growth on ALL top 5 brands, turned #2 volume account from -9% in April 2015 to +1% by year end. Grew both core & innovation expansion by growing Pabst Blue Ribbon and Rainier core distribution in a well-established NW by over 3% and expanded innovation in Not Your Father’s into every account of the 22 within the account base.Lead the Cicerone Level I Beer Server Certification process for all 20 of Pabst NAMs and National Accounts Leaders over a 3hr session where each NAM then took the test onsite. 100% passer rating on the 1st test & highlighted internally as best in class NAM example for: Calendar Planning, Field Alerts, Account Presentations & Recaps.
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Key Account Manager, NorthwestCraft Brew Alliance May 2013 - Apr 2015Portland, Or, UsManaged over 600K cases within the following call points: Albertsons IM | Albertsons NW | C&K Markets | Fred Meyer | Jacksons | Quality Food Centers | WinCo within the following states: AK, AZ, CA, ID, MT, NV, OR, TX, WA & WY representing 7% of CBA’s total sales, the second most of any KAM/NAM within CBA.Lobbied and secured over $70K from leadership to drive the largest chain activation program in CBA’s history to give away an Audi over a 100 Day Period called “100 Days of Hefe” which garnered support from ALL key retailers in the NW and effectively turned around Widmer Hefeweizen from a multiple year slump back to growth in the home market.Drove retail execution through effective, consistent and timely communication while simultaneously positioning CBA as the craft category expert and advising our key retailers on space management, assortment, pricing, feature recommendations and programming. -
Division Sales Manager, Wa & AkCraft Brew Alliance May 2012 - May 2013Portland, Or, UsManaged CBA’s wholesaler partnerships within Alaska and southwestern Washington, leading the division driving increased volume and profitability on 500K cases, in markets where CBA brands were well established.Negotiated wholesaler pricing, influenced audiences of 65+ outlining targets and informing them of new item rollouts, coached and trained wholesaler’s sales managers and collaborated with key accounts managers to create regional chain wide programs to grow distribution and sales.Created trimester projections, worked with inventory managers to forecast and increased distribution in one of CBA’s most competitive regions by aligning with the VP of sales at wholesale to methodically track & measure performance.
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Brewery Sales Representative, OregonCraft Brew Alliance Jan 2011 - May 2012Portland, Or, UsManaged to effectively interact with 8-12 accounts per day working with division sales managers to manage the on and off premise business for the greater Portland area, the most highly visible market given the location of HQ.Strategized the optimal locations for specific product offerings by evaluating accounts based on geographical location & vicinity to affluent consumers. Then placed the appropriate product based on price tier and perceived value allowing CBA to shift from an everyday craft to a high end craft in certain accounts based on the offering. Gained distribution by selling in, setting up and executing brewers dinners with Rob Widmer in high end accounts such as Ruth’s Chris, assisted in the preparation and coordination of key festivals and ensured that CBA was well marketed within the given territory including ordering and maintaining point of sale.
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Replenishment Planner, UsCraft Brew Alliance May 2009 - Dec 2010Portland, Or, UsAdministered over 400 wholesalers’ inventory levels and 3 of Craft Brew Alliance breweries’ inventory levels keeping in mind sales forecasts, out of stocks, shelf life, transit times and logistics costs within the Northwest, Midwest and East Regions.Took a lead role in negotiating storage costs while restructuring and implementing a new logistics network throughout low volume territories to increase efficiencies and lower costs saving the company roughly $50K in overhead annually.Analyzed sales, shipments and forecast trends to provide the demand planners with volume projections for given time periods in addition to coordinating the production and availability of beer for special events throughout the United States.
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Identified Casual LongshoremanPacific Maritime Association May 2005 - May 2009San Francisco, California, Us -
Summer Intern - Financial Reporting GroupDavita May 2008 - Aug 2008Denver, Co, Us -
Solid Waste Summer HireCity Of Tacoma May 2007 - Aug 2007
Andrew Norlin Skills
Forecasting
Sales Management
Budgets
Inventory Management
Strategy
Key Account Development
Analysis
Leadership
Supply Chain Management
Logistics
Program Management
Business Development
Business Analysis Planning And Monitoring
Operational Efficiency
Andrew Norlin Education Details
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University Of PortlandFinance With An Emphasis In Accounting And Operations Management
Frequently Asked Questions about Andrew Norlin
What company does Andrew Norlin work for?
Andrew Norlin works for Noca Boozy Beverages
What is Andrew Norlin's role at the current company?
Andrew Norlin's current role is Chief Commercial Officer at NOCA.
What is Andrew Norlin's email address?
Andrew Norlin's email address is an****@****gco.com
What is Andrew Norlin's direct phone number?
Andrew Norlin's direct phone number is +125320*****
What schools did Andrew Norlin attend?
Andrew Norlin attended University Of Portland.
What skills is Andrew Norlin known for?
Andrew Norlin has skills like Forecasting, Sales Management, Budgets, Inventory Management, Strategy, Key Account Development, Analysis, Leadership, Supply Chain Management, Logistics, Program Management, Business Development.
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