A bespoke marketing consultancy rising to the challenges in category development, insights and shopper marketing. I work on client specific projects across FMCG including food, drink and health and personal care, including category strategy and capability building, route to consumer and shopper marketing excellence at market and global level.

Offering insight, category and shopper marketing strategies, executions and capability building expertise to Daedal consultancy who specialise in d-Commerce Maturity Model, Omnichannel Shopper Marketing, Category Vision Scrum and Digital Simplification.

Interim role heading up the 6 strong category and insights teams across Ribena, Lucozade and Orangina. The team had not had a manager for 3 months and had become very reactive to internal requests, so the challenge was to re-establish a management structure and put a more strategic focus to the team.Key successes include:- Development of new soft drinks category vision, including category narrative, development of drivers through a series of cross-functional workshops and presented to… Show more Interim role heading up the 6 strong category and insights teams across Ribena, Lucozade and Orangina. The team had not had a manager for 3 months and had become very reactive to internal requests, so the challenge was to re-establish a management structure and put a more strategic focus to the team.Key successes include:- Development of new soft drinks category vision, including category narrative, development of drivers through a series of cross-functional workshops and presented to ExCom, sales and marketing leadership teams.- Redefining roles and responsibilities to allow the team to be more strategic, proactive and customer centric- Recruitment and retention of 6 roles across the team- Assessment and reprioritisation of insight budgets- Evaluation of range architecture and management to address supply issues, manage core ranges and NPD launches. Show less

BRL Hardy merged with Constellation in 2003.Roles included:-Trade Marketing Manager-Brand Development Manager

Prior to merger with Phillips PetroleumCommercial sales to distributor customers in South of England

Starting as a Graduate Trainee, experience spanning across retail forecourt operations and commercial fuels business in UK.