Category Controller
London, England, United Kingdom
Interim role heading up the 6 strong category and insights teams across Ribena, Lucozade and Orangina. The team had not had a manager for 3 months and had become very reactive to internal requests, so the challenge was to re-establish a management structure and put a more strategic focus to the team.Key successes include:- Development of new soft drinks category vision, including category narrative, development of drivers through a series of cross-functional workshops and presented to… Show more Interim role heading up the 6 strong category and insights teams across Ribena, Lucozade and Orangina. The team had not had a manager for 3 months and had become very reactive to internal requests, so the challenge was to re-establish a management structure and put a more strategic focus to the team.Key successes include:- Development of new soft drinks category vision, including category narrative, development of drivers through a series of cross-functional workshops and presented to ExCom, sales and marketing leadership teams.- Redefining roles and responsibilities to allow the team to be more strategic, proactive and customer centric- Recruitment and retention of 6 roles across the team- Assessment and reprioritisation of insight budgets- Evaluation of range architecture and management to address supply issues, manage core ranges and NPD launches. Show less