Unison Media is committed to exploring new ways to present and promote music and those who create and perform it. We believe in a holistic approach – publicity, social media or marketing on their own no longer have an impact, and it’s only when they are combined in a cohesive, coordinated fashion that you start to get real results. We at Unison are able to oversee any or all aspects of a campaign and take it to the next level.

Oversee all marketing, publicity and radio promotion for new release and catalog campaigns (including managing independent PR firms for specific projects). Project manage key campaigns, including creation of assets, managing third party relationships, overseeing all participating departments and maintaining marketing and promotion budgets. Book and supervise media showcase concerts and events. Plan and execute online marketing and social media strategy for both the company brand and artist properties. Act as main artist/management contact for the U.S. - Managed publicity and promotion campaigns for Fifty Shades of Grey - The Classical Album, HJ Lim’s Beethoven Complete Piano Sonatas and The Greatest Classical Music Ever catalog series, totaling seven #1 Billboard Classical albums and combined sales of over 130K units.- Secured features on our albums and artists on national radio programs on NPR Music and Sirius Radio, print media including The New York Times, The Wall Street Journal, The New Yorker, Vanity Fair and Time Out, online outlets such as The Huffington Post, Perez Hilton and The Daily Beast, and television programs on MTV and PBS. - Initiated and oversaw the design, creation and launch of the new EMI Classics U.S. website.- Transitioned to digital albums for radio promotion and ended retainer with third party publicity firm, total savings of over $60K per year.- Conducted a nation-wide consumer insight study around core customer media preferences and purchasing habits, using results to better focus publicity and marketing efforts as well as improve sales conversion.- More than doubled website traffic (from 3,100 page views per month to 7,900), quadrupled Twitter followers (1,200 followers to over 5,000) and increased US Facebook likes from 5,500 to more than 8,000.

Developed and implemented creative and strategic marketing plans for the Company’s three yearly productions and subscription campaign, staying within budget parameters and delivering on box office and audience targets. Managed a team of two direct reports as well as our external publicist, design and creative agency, freelance designers, printers, distributors, and more. Managed the company’s brand across all departments.- Oversaw the planning, design, creation, print process management and mailing of show programs and the 2011 Season Subscriptions Brochure.

Booked, executed and analyzed all marketing campaigns around new release and catalog reissues, including print, online, radio, television and email/direct mail advertising. Ran all US-specific social media platforms. Maintained US company website. Wrote all marketing and sales copy.- Transitioned the company from 100% traditional media advertising to nearly 100% online/new media advertising, saving more than $75K while maintaining sales.- Formulated and launched the company’s online marketing and branding strategy, including a new US-focused website, CRM email database and US social media.- Designed all online advertising banners and email blasts.