Media strategy, channel planning, comms planning for Hatched's key clients, along with agency planning/strat product growth.

Casual tutor for Advertising, within the Faculty of Health, Arts, & Design.

On a freelance and contract basis, I'm helping people & companies craft, understand and implement strategies for their media channels (whether the channels are paid or otherwise).I believe that the most effective marketing work is truly difficult, because it is grounded in two things: using real consumer truths, not just clichés; and all stakeholders acting like grownups instead of empire building or chasing the shiniest newest thing. This typically means I do most of my work for agencies - media, creative, digital - but I also work with media owners, and occasionally brands direct.

Responsible for all strategy & planning work for the Tier 1 Melbourne clients(I changed to a part-time role to be at home with the kids more.)

Looking after the planning & strategy product and team across our Sydney & Melbourne offices.

Working within the MaxusIntel team, and in the Maxus Melbourne office, to bring a data and digital-centric approach to media and comms planning. (Contract basis.)

On a freelance and contract basis, I'm helping people & companies understand and implement digital marketing. Most of my work upon coming back to Melbourne has been in digital strategy areas - which by definition crosses marketing, business, social, tech, media. Engagements in the first 18 months have been across creative agencies, digital agencies, media agencies, and a publisher, and have ranged from one-off projects to on-going/retained work.

Digital senior consultant (part-time basis).

Consultant to the Business Spectator and Eureka Report teams on all things sales strategy as needed. (Part-time basis.)

Social & strategy lead within MediaCom Beyond Advertising (MBA) - MediaCom's department focused on all things content & digital.

Short- to medium-term contracts for a handful of agencies, including a communications planning agency & a digital media agency, consulting on social media and overall digital strategy for their clients, as well as managing client relationships.

Clients & projects were many and varied as I helped guide the social media team and also increasingly connected different divisions in the agency, but included Absolute Radio's Rock Off, the state of digital video, & new business.

Key responsibilities included the following:- Strategy and planning for clients including Sony UK (CE), Beck's, and BSkyB.- Managing a team of planner buyers made up of display, search and affiliates. - Key client day-to-day contact.- Assisting account director with client P&L.

Key responsibilities included: - Development of media strategy in a full service digital agency- Management of a small media team (3 people) to meet team revenue targets (with the targets of the quarter I left also likely to also be exceeded).- Clients included Google, STA Travel, Shoppers Advantage, iinet.

Received the management-voted "Above and Beyond 2006" award.

Received the management-voted "Rising Star 2005" award.

Tutor for two semesters of the Media Planning subject that students took as part of their QUT BBus (Comm) degree.