Andrew P Martin Email and Phone Number

• Lead 5-person team with responsibility for delivering allocated budget for national grocery and drug retail customers including CVS, Kroger, and Walgreens.• Lead newly developed Sales Compliance team restoring order to the physical and online marketplace.Designed and launch Distributor Services Agreement.Designed and launched Minimum Advertised Price policy (MAP).• Designed national grocery channel strategy responsible for +$11.0 MM in incremental sales.• Lead development of turn-key disaster management program to provide PUR water filtration products to areas of need resulting in +$5.0 MM incremental sales to date.

• Consulted with PE firms identifying and analyzing potential transactions.• Helped small to medium sized companies accelerate business expansion. • Business Planning/Strategy Development • Sales force Design/Re-design • Trade Promotion Analysis/ROI Optimization • Distribution and Channel Expansion • Brand Positioning/Re-positioning • Innovation/Commercialization • New Product Launches • Category Expansion

• Led team of 12 sales and marketing professionals responsible for all aspects of sales and marketing related to Necco’s $75 million confection business and 12 brands including sales planning, trade marketing, broker sales management and ad agency management.• Designed annual business planning process to identify potential volume shortfalls and spending gaps.• Restructured trade spending to a principle-based market development fund for management of sales trade spending.

• Led team of 6 sales professionals to deliver $75MM Net Sales. Key customers include amazon.com, Bed Bath Beyond, CVS, Kohl’s, Macy’s, Rite Aid. TJX, Walgreens and others.• Delivered 10% growth in 2012 exceeding budget and company average.• Achieved budget in 2011 despite closure of Border’s Books and company’s exit of Dollar General mid-year.• Grew Kohl’s +50% in 2012 and launched test for permanent distribution.• Restructured team in year one to better focus on 4 distinct areas: Drug, Discount, Department, and dot.com.

• Lead team to deliver $30MM targeted volume as well as all aspects of Ghirardelli’s merchandising, assortment, pricing, and shelving objectives in Chain Drug class of trade. • Turned around negative-trending business to deliver +27% growth in second half of 2009 and year-over-year growth of +6%. Grew business +33% in 2010.• Grew share of assortment in channel +19% in spite of category item reduction at largest retailer.• Sold $5MM front-end Suggestive Sell program to Walgreens and secured $2MM Christmas quarter pallet display support• Persevered and penetrated customer inventory management departments to sell 350% more displays than previous year.• Designed strategic selling plan for Christmas 2009 resulting in holiday shipment growth of +51% versus 2008.• Led planning and execution of defense plan to combat Godiva’s entry at CVS.• Awarded Ghirardelli Sales Leadership award for outstanding results as well as taking on additional account responsibility due to team attrition (Costco, BJs, K-Mart, and ShopKo).

• Managed P&L for $75MM Kayem franchise. Responsible for setting volume/profit objectives. Optimized spending to achieve goals while doubling sales in 5 years. Eliminated ineffective marketing spending and directed funding toward better ROI programs. • Developed geographic expansion plan to grow Kayem distribution +25% in 2 years. • Redesigned pricing and sizing architecture to reduce consumer confusion and increase merchandising efficiency.

• Utilized Shopper Insights to penetrate customer senior management and successfully execute 6 scale marketing events resulting in 8-12% incremental retail sales increase in event months.• Led development of strategic platform to remove barriers precluding P&G from achieving max sales potential in Drug Channel.• Optimized $7MM customer marketing budget to influence shoppers to become buyers of P&G brands at Drug Channel Retailers. Managed marketing agencies to create consumer marketing programs and materials that win with consumers and customers.

• Managed P&L and marketing of manual toothbrushes and interdental products to US dental professionals.• Developed strategic plan to grow manual toothbrush sales +13% while division maintained higher priority against other businesses. Developed successful program which increased loyal customer base +3% and +$1MM.

• Developed plans to achieve 150% of business unit’s growth in non-traditional food channels: mass merch, warehouse clubs, dollar stores, drug stores, and limited assortment stores. US Food brands include Quaker Oatmeal, Cap’n Crunch, Life Cereal, Rice-A-Roni, and Aunt Jemima. Drove alignment of developed plans through Quaker cross-functional teams to ensure plan support.• Developed Breakfast Bundling Strategies to leverage PepsiCo’s leadership in this key day-part including integrated customer and consumer programs leading to record share periods and best-ever display results. Built consensus across 3 different PepsiCo business units with different strategies and competitive landscapes to integrate PepsiCo Breakfast program.• Developed trade optimization plan analyzing spending efficiency and effectiveness by - increased sales +3% on flat spend.

• Managed Category-Wide Business Initiatives for Division’s 11 Brands (15 categories) that comprise Clorox’s largest SBU: Clorox Clean Up, Clorox Disinfecting Spray, Clorox Disinfecting Wipes, Clorox Toilet Bowl Cleaner, Formula 409, Lestoil , Liquid Plumr, Pine Sol, Soft Scrub, S.O.S and Tilex.• Developed custom business plans for Top 10 customers ensuring internal and external alignment.• Created and Implemented Business Plans for Home Care Field Sales Managers to achieve +12% growth in next fiscal year. Managed $5MM Co-marketing program through external advertising agency.