As the leader of the marketing team, I am responsible for all aspects of this department. With our small team of employees, contractors, and agencies, I have had a hands on role with ad trafficking, email marketing, PPC, report generation, campaign optimization, and sales to name a few. We represent a handful of publishers where we maximize their revenue and advertisers return on investment. Team Management: Managed internal and external employees, contractors, agencies, and vendors to ensure project goals were met on time.Communication: I deliver clear and concise directions, and strong customer service interactions.Content Collaboration: Collaborated with design and development teams to create engaging content for various media channels.Campaign Analysis: Measured the effectiveness of digital marketing campaigns and produced regular performance reports detailing campaign results against KPIs.Team Development: Provided guidance and training to junior team members on industry trends and best practices.Web Analytics: Analyzed website traffic and conversion metrics, creating detailed reports on trends and optimization opportunities.Problem Solving: Utilized problem-solving skills to identify customer needs and provide optimal solutions.Negotiation: Negotiated contracts and prices with clients and vendors to meet business goals.Customer Relations: Engaged with regular and prospective customers through calls and meetings to build long-term relationships and networks.

My role at Smith & Noble encompasses many aspects of digital marketing. My primary focus is on email marketing and analytics. I lead the email marketing channel with strategy, development, and execution. I also am heavily involved with brand reputation, social media, company-wide promotional strategy, and influencer collaborations. > My first year with Smith & Noble I was been able to increase demand from the email channel by 20% year over year> I was able to implement several re-engagement and acquisition campaigns that proved valuable in increasing our email list size, reach, and influence. > Identified several areas of risk and opportunity for the email channel and executed plans to address accordingly. > Improved email creative and cadence which yielded more opens, clicks, and demand.

As the head of the Advertising and Marketing Department, I oversee every aspect of our inbound advertising and outbound marketing operations. I manage, mentor, and train a team of employees and contractors. I set policies, objectives, and goals for the department while defining a road map and strategy on how to achieve these points. I conduct market research and determine the best partners to work with. I handle contract negotiations and execution. I have a wide range of competencies but specialize in email marketing. > I have been able to implement email new best practices that have delivered record yearly demand from the email channel. > Increased ad revenue by double digits every year I have been in this position. This was achieved by optimizing our ad serving practices, streamlining email sends, and revamping our direct and network sales policies. > Increased automation for many repeating tasks which allowed employees to focus on more critical aspects of their jobs.> Formulated and implemented a comprehensive plan for direct, network, and remnant sales which optimizes revenue. > Oversee Email Marketing, which contributes significantly to our sites performance and overall revenue. > Work closely with the eCommerce department to determine promotions and advertising strategy. > Work closely with our sales, executive, marketing, editorial, design, and tech teams to develop custom advertising promotions.> Proficient with ad servers (DFP), email sending software (Smart Focus/Campaign Commander, Campaign Enterprise), analytics tools (Google Analytics), ad network UIs (The Rubicon Project, Ad Sense, Google Ad Exchange, Criteo, Adiply), content management systems (Word Press), and video serving platforms (Ooyala).

> Responsible for planning, creating, testing, and deploying email marketing campaigns for our eCommerce store, News Alerts, public relation initiatives, and third party advertising. > Determine and create target audience segments. > Crafted and implemented comprehensive email acquisition, retention, and re-engagement plans. > Developed and maintained detailed reports on email performance and test results. Through testing, recording, and analysis, we are consistently optimizing performance, engagement, and revenue generation. > Lead the email efforts that helped produce year over year revenue growth for our eCommerce store for the past five straight years.

> Produced research and competitive analysis for upcoming projects and initiatives. > Acted as project manager for many endeavors, ensuring project was completed satisfactorily and on time, > Managed daily operations for the company. Many of these tasks were broad and diverse, such as simple internal IT support, research, planning, and HR support. > Researched, hired, and managed various vendors and 3rd party clients.