Andrew P. Carson Email & Phone Number

New York, Ny, Us

New York, New York, Us

Developed ground up operational architecture for growing $15m experiential account and 100+ person team to sharpen our team towards business goals with an ever curious entrepreneurial mindset. Managed direct report and informally mentored multiple junior team members coaching them on growing their skills.Shepherded major tech advances with deep integration across PM and IT among other departments with relationship-first strategies to overcome roadblocks. Personally lead the creation and adoption of multiple tools and tech platforms that were quickly identified by executive leadership as best-in-class and subsequently integrated beyond my team agency wide across 300+ people in North America, saving the company $1m/year in software costs.

New York, New York, Us

Lead multiple team initiatives to thrust operations out from the shadows into the public eye, becoming recognized as an active participant in the success of the account by enabling advances and efficiencies across pain points previously unconsidered by leadership.Conducted groundbreaking multidisciplinary two month qualitative and quantitative ops research initiative weeks into my new role to ground myself into a new team culture and uncover blind spots, bottlenecks, key systems and processes to target for improvement previously unseen by leadership. Authored final report outlining operational goals based on team-identified needs.

New York, New York, Us

New York, New York, Us

New York, New York, Us

Executed SKYY Vodka’s 2017 'Make Every Day' campaign, a multi-million-dollar 360° rebranding across digital, billboards, social, retail, partnerships, print, below the line, trade, events and TV. Personally managed post production and coordination of multiple overlapping creative projects ($500k shoots)Personally lead strategy, concepting, production and final launch of updated SKYY website as well multiple social campaigns (Facebook, Twitter and Instagram). Executed multiple $20K social campaigns from concept ideation to managing talent/producers through to deployment. Campaigns ranged from holiday influencer campaigns to innovative third party produced content campaigns.Directed strategic refresh of Appleton Estate Rum with key internal stakeholders and clients. Lead construction of updated brand platform against consumer, market and communication goals. Handled internal and client discussions for developing 2018 SOW against expected brand activity. Initiated agency-wide project management tools to track milestones and direct day-to-day creative operations. Developed project tracking system to monitor project schedules against due dates, resulting in better client accountability and accurate forecasting of agency resources.Developed innovative studio management tools which decreased creative production timelines by 35%. Decreased layout errors and autonomously managed production of 350+ creative pieces with a highly efficient three-person production team.Lead construction of pioneering financial database that was adopted and used by finance and business teams. Database tracked financial documents and approvals with zero billing mistakes in 2017Lead PowerPoint (PPT) layout and design for all key client presentations, converting complex concepts and strategies into visually-lead, clean and concise PPT decks recognized by the client as best-in-class

Developed brand videos for client companies using Apple Final Cut Pro X. Developed and led brand workshops that help nonprofits and small startups define their brand manifesto and digital identity.Created design and marketing strategies to meet client objectives and goals across digital, web and video for non-profits, political campaigns and small startups.

New York, Ny, Us

Developed 2015 campaigns for the Hispanic and general market in US retailers across the entire Heineken portfolio (Heineken, Dos Equis, Amstel, Strongbow, Tecate and Newcastle)Oversaw 20 small to medium $200K campaigns from concept to production, managing strategy, planning, media, creative, production teams and third party vendors (printers, mobile app developers, digital advertisers, sweepstakes and event/experience organizers)Coordinated client needs and managed client expectations on deliverables by gaining internal alignment across multiple teams focusing on strategy, timing, cost, visual layouts and tactics.Personally developed and presented 2016 strategy deck for the east coast market analyzing 2015 Nelson sales figures, 2015 competitive recap and client objectives, delivering a strategic calendar of marketing campaigns with an array of tactics and sponsorships to compliment a dynamic brand portfolio.

Managed all communications across social media, direct mail, radio ads, billboard ads, digital banner display ads, print media, newsletters, press releases, multiple websites, blogs and YouTube on a statewide political ballot referendum campaign against expanded gambling in Newport, Rhode Island.- Oversaw $250K communications budget- Developed campaign messaging strategy- Created content and copy for all materialsCampaign won with a healthy 14% spread over an opposition that outspent us four to one.

Us

Supported the objectives of the VP of International Marketing and assisted the Executive Assistant and Marketing Director. Contributed to the fall 2014 advertising campaign.

New York, Ny, Us

Collaborated with Co-curator Mohammed Abu Zeinab and other Team Leads to translate brand concept to a fully functioning project - TEDx YOUTH Thunderbird. Employed brand management techniques to develop the event theme and implement solutions to activate it on stage through speakers, marketing pushes and prizes.

Phoenix, Arizona, Us

⇒ Markstrat Simulation - managed a $20USD million dollar brand budget across advertising, market research, R&D, production and sales in a digital competition

Facilitated a successful 2013 Pabst Blue Ribbon Fishing Tournament across New England including but not limited to all marketing efforts, communications, and leaderboard administration.

Increased sales and brand awareness by analyzing the company’s tangible brand assets including product offerings, packaging and sales. Evaluated the brand personality, website and social media strategy to create holistic solutions for marketing and sales.

Newport, Rhode Island, Us

Directed and oversaw all digital and print campaigns to promote events, bike awareness and safety. Pioneered the creation of the first website, mobile application and bike information kiosk.

Certificate Of Artificial Intelligence (Ai) Coding & Development, Artificial Intelligence

Certificate In Event Marketing

Graduate Student, Global Management And Marketing

Ba, Sociology

Certificate Of Intermediate Mandarin, Chinese Language And Culture

Education record

Certified In Intermediate Spanish Language And Culture

Certificate, Film And 3D Design