Health & Purpose Practice

Health & Purpose Practice

• Supported and executed media relations initiatives reaching print, online and broadcast media by: maintaining media lists; creating content for press advisories and releases; crafting pitches; conducting email outreach; compiling press clips; and maintaining coverage reports. • Developed written digital content across social media and web platforms, including blog content, weekly social media calendars, and media advisories.• Created two social media content calendars and coordinate postings for clients in the food & beverage and startup technology industries, across multiple platforms, including Facebook, LinkedIn, Twitter and Pinterest. • Conducted, compiled and delivered daily intelligence reports to internal and external teams across various industries, including food and beverage, franchising, lifestyle/tourism, telehealth/digital medicine, footwear, startup technology, biometrics & aviation, financial services, and automotive.• Supported agency initiatives, programs and clients through project-based research work, event support and – on a biweekly basis – assistance in content creation and management of the agency's social media.

• Compiled and delivered daily and weekly industry news monitoring reports for clients in the manufacturing and utilities industries for distribution to internal teams and clients. • Conducted media outreach via email and phone to promote client messaging and garner media coverage in top-tier, local and trade media surrounding client activities in the B2B automation, technology and customer service industries. • Authored social media posts, conducted social media audits and built two content calendars per month for Twitter and LinkedIn accounts of client executives in the B2B and automation industries.• Identified editorial and speaking opportunities for client executives in the automation, engineering, technology, B2B and energy utility industries, and produced corresponding supporting materials including executive briefing books, event research reports, pitch drafts and media lists.

• Assisted the Platform staff, editorial director and adviser in the editing of blogs and articles for publication on the Platform website.• Assisted Platform's editorial director to facilitate operations of the three-person communications team, including publishing, newsletter production and social media.• Worked with Platform's adviser and editorial board to develop strategies and guidelines for the celebration of Platform's 10th anniversary.• Worked with Platform's adviser, vice president, treasurer and marketing director to apply for and receive funding and achieve certification with UA's student involvement organization, The SOURCE.

• Edited and provided feedback on articles, blogs and social media posts written by Platform's ten editorial staff members. When necessary, I also facilitated the class-wide peer editing process. • Managed a three-person communications team to maintain Platform's social media presence; published and promoted blog posts and articles; selected content and proofread Platform's recently-launched e-newsletter; and provided press materials as necessary.• Worked with Platform's adviser, vice president, treasurer and marketing director to apply for and receive funding and achieve certification with UA's student involvement organization, The SOURCE.

• Worked with a 17-member committee to brainstorm, edit and produce content for the UA PRSSA chapter blog. • Laid out, selected content and proofread the monthly UA PRSSA chapter newsletter and developed an alumni-oriented newsletter.• Met with fellow executive board members for monthly meetings surrounding chapter updates and operations, as well as monthly chapter meetings.• As a PRSSA member, contributed four articles to the PRSSA National blog, Progressions, during 2016, and attended the 2016 National Conference in Indianapolis, Indiana as part of the UA delegation.

• Edited and provided feedback on media relations content created by the department's 19 members (including the pitching director and assistant director), including press releases, blog content and pamphlet/promotional materials.• Worked with the pitching director and the assistant director to determine topics for department meetings, record members' attendance at agency events, and select members for promotion. • Monitored department members' attendance at pre-professional meetings and attended weekly meetings with agency leadership to discuss agency operations and updates.

• Worked alongside strategists from the creative, digital, insights and public relations departments and account executives to create promotional content, press releases, and blog and digital content for The Plank Center for Leadership in Public Relations account.• Worked alongside strategists from the creative, digital, insights and public relations departments and account executives to provide editorial insight and create promotional content, press releases, plans book content, campaign narratives and event recaps for the Alabama Power account, including a multi-platform social media campaign. • Met weekly with a team of fellow media relations strategists for discussion of campaign activities. • Composed pitch letters, an audio news release, promotional copy and a fact sheet and assisted in strategic planning and development as part of a client team for the Tuscaloosa Metro Animal Shelter during CreateAThon, a 24-hour event in which teams collaborate to produce pro bono work for local nonprofits.• Participated in the inaugural Plank Center Challenge for Emerging Leaders, an immersive two-day leadership workshop bringing students from five schools across Mississippi and Alabama together to gain insight from professionals and work in teams to complete a diversity case study.• Conducted research and coordinated email correspondence with student and faculty contacts at various colleges and participated in the discussion and creation of content for a PDF guide for prospective ambassadors on the SunTrust Brand Ambassadors account.

• Worked with the editorial board and freelance staff members to establish and uphold deadlines, coordinate story distribution, maintain Google Drive managerial documents and streamline the editing process to produce digital content for the Mosaic website.

• Worked in conjunction with the editorial staff and advisory board to oversee production of Mosaic on both print and digital platforms, facilitate brainstorming sessions, determine and uphold deadlines, and assign articles to staff members. • Worked with the Editor-In-Chief and Assistant Managing Editor to establish and uphold deadlines for writers, maintain Google Drive managerial documents, and streamline the editing process.• Assisted in the revision of Mosaic’s structure and operations in order to facilitate its transfer from an annual publication to a biannual publication, culminating in a digital issue published online in January 2016.

• Worked with the Freshwater Land Trust's development and communications coordinator in order to develop, coordinate and implement social media and web campaigns to celebrate the organization's 20th anniversary, including feature-style blogs and profiles of Land Trust leadership.• Re-designed and wrote content for both the Land Trust's printed corporate and general audience newsletters, an online newsletter, a fact sheet, a promotional flier and a brochure.• Revised copy for existing fliers in English and Spanish as part of the Land Trust's partnership with the Birmingham ParksRx program, which highlights local parks and outdoor spaces.

• Wrote four blog posts and three articles for publication on the Platform website. Topics included Oscar campaigns; cities' reaction to crises; the Cuba thaw; cyberspace and privacy in public relations; comedy as a public relations tactic; and brand loyalty in the face of crisis (picked up by PRSSA National's blog, Progressions). • Participated in and contribute to group activities, including topic generation, topic discussion and peer editing. • Assisted in the coordination, creation and implementation of primary research surveys, promotional materials and fundraising initiatives as a member of the marketing team.

• Attended departmental budget meetings on discussion and distribution of articles. • Wrote a variety of articles on topics pertaining to campus and community life, including profiles, event previews and event coverage. • Contributed a film column on relevant issues and discussions in the film industry.

• Wrote several articles about campus life and community issues for publication in the online and print editions of the Honors College student magazine, developing and utilizing in-depth reporting, interpersonal skills and organizational skills. • Contributed to discussions on article topics and magazine layout.• Consulted with photographers, designers and editors throughout article development, from conception to publication.