Andrew Finlayson Email & Phone Number

Westlake Village, Ca, Us

Westlake Village Ca

SmithGeiger is a custom media research and consulting company. Based in Los Angeles, SmithGeiger and our Elevate and Accelerate divisions serve numerous Fortune 500 companies including many major media companies and top consumer content brands. Clients include: ABC, BBC, CBS, NBC, Defense Department, Google, Sinclair, Univision, Graham Media, Intel, Harper Collins, Cox Newspapers, and many others. A primary focus is AI and the future of media. Besides work with clients on responsible AI implementation, I have spoken on Generative AI at Webster University, Stanford University and various broadcast and journalism groups. Recent presentations have included speaking to a National Science Foundation funded working group focused on the future of news, AI for broadcasting for the TAB, VAB, IBA and NAB (including NAB Digital Officers group). I also speak on journalism burnout at events like SRCCON. Research based strategy and tactics to support success in:Artificial Intelligence/Generative AI/ChatGPTAutomated workflows Revenue GrowthContent DevelopmentContent DisplayContent DiscoveryContent DistributionBrand definition differentiation/AffinityStreaming Media/OTTSocial media and marketingSocial media and newsroomsFacebook optimizationTwitter/Instagram/SnapchatConversational ChoreographyApp development and marketingOnline advertising Mobile advertising and marketingMetrics and analytics overviewLive video streaming Online video platformsSevere weather three-screen strategiesSocial media for sweepsThe future of TVThree themes for three screensDigital media auditsMorning newscast strategiesTalent development/coachingHeadline writingDigital enrichmentDigital time on siteSales and social mediaSponsorship Opportunities Native/Branded ContentLive events on all platformsMaximizing network programmingProgram developmentProgram pitch and launch consultationInteractive contentAlternative story formatsEngagement Programmatic revenue

A John S. Knight Fellow at Stanford focused on digital media including specific research into geolocation, video streaming, social media, hyperlocal, semantic web (artificial intelligence/pre ChatGPT), mobile, and innovation/collaboration efforts.Work included a close look at how the early developments that would help lead to AI would impact content creators, specifically news organizations.

Lead innovation and collaboration efforts through internal social media.

Digital Media and Television News, Business Development, Content Distribution, Content Partnerships, Broadband/Streaming Video, Product Development, Convergence of New and Traditional Media, SEO, Developing Relationships Between Fox Television Station Websites and News Corp Newsrooms

A first of a kind website that gathered together live feeds from ABC, CBS, NBC, Fox, newspapers, storm chasers and overseas news organizations. Widely written up as an innovative example of live streaming video. Worked to develop the site, build partnerships with a wide range of newsrooms and media organizations, and champion live streaming video efforts inside of Fox.

Chicago

Lead newsroom to produce the largest number of hours of any local TV station in the market. Developed four innovative news websites, two of which were expanded inside of Fox Television Services. Station was honored by Editor & Publisher as having one of the top local news websites in the country.

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Supported an award winning team to number one in most time periods.

The ND for the team that was honored for having the highest quality newscast in local TV - number one in almost every time period for multiple years in a row and recognized for having the highest rated prime time newscast in the country.