Andrew Finlayson Email & Phone Number

Thanks for stopping by. I'm the EVP Digital and AI Strategies at SmithGeiger, a custom media research and strategy firm, headquartered north of Los Angeles in Westlake Village where we serve all facets of the media industry and a growing number of Fortune 500 companies. In a few words, we help storytellers find the right audience at the right time in the right place. Let's connect - Andrew@SmithGeiger.com EXPERIENCEWe have deep experience in the areas including: Branding, Online Video, Broadcast Networks, Local TV Stations, Cable Networks, Major Studios, Online Networks, Broadband Video Companies, Gaming Development and Online Publishing. ABC, BBC, CBS are just a few of the major companies I have worked with on strategy and tactics to accelerate growth and opportunities. Our unique research methodologies and artificial intelligence capabilities uncover consumer attitudes and preferences and leverages this insight to drive strategic and dramatic transformation in media companies. EXPERTISEI love working with a variety of leading companies to provide a clear sense of how consumption patterns vary in relation to key content elements, daypart differences, and levels of engagement including video as a social experience. Identifying the key touch points, drivers, needs, and navigational paths across these different user segments is my basic approach. YOUR PRIORITIESHow do you measure success? Higher ratings, improved ROI, increased market share, increased page views, TOS, unique users, a stronger brand identity, a successful product launch, digital revenue, NTR capabilities, or sustainable growth? However you measure success - SmithGeiger has a success story to share about a company we helped to realize its goals.GROWING AUDIENCES AND ATTENTIONSpecialties: content discovery, distribution, display, journalism, start-ups, website production, digital leadership, video online, marketing content, influencers, engagement, UGC, contests, revenue, metrics, live streaming content, SEO, asking effective questions. SOLVING PROBLEMS WITH DATAMy approach focuses on Data Analysis, Metrics, Media Planning, Analytics, Technology, Integrated Media, Budget Management, Responsible AI while bringing a strong Team Leadership skill set. BETTER QUESTIONS EQUAL BETTER RESULTSWith each project I bring a powerful set of questions. As the author of Questions That Work (Harper Collins) that has been translated into four languages, I have studied the power of asking questions in a positive approach that helps people realize their possibilities.

Listed skills include Digital Media, New Media, Broadcast, Television, and 42 others.

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  Stanford University

  Knight Fellowship