Andrew Purchase Email & Phone Number

United States

Ruffalo Noel Levitz (RNL) is a leading provider of AI-driven solutions for higher education, specializing in enrollment management, student retention, and fundraising. My input has been key in shaping the UX strategy and design of RNL’s new AI products within a dynamic, agile environment that operates like a start-up. I work closely with cross-functional teams—including product management, AI research, and engineering—to develop intuitive, user-centric solutions that scale seamlessly across platforms, enhancing both client and user experiences.Key Accomplishments:Led the UX design of RNL Edge, an AI-powered platform, ensuring cohesive user experiences across new and existing products.Developed and implemented a component library and design system used across multiple AI products, improving consistency and scalability.Designed and prototyped end-to-end user interfaces in Figma for features including conversational AI tools, analytics dashboards, and self-service systems for university clients.Advocate for user-centred design in product development, facilitating end-user feedback in the iteration of RNL’s AI solutions.Successfully coordinate design handovers, ensuring seamless integration between design and engineering teams, and addressing feedback post-launch to refine UI/UX.

United States

Sleep Number is a pioneer in sleep technology, known for its innovative smart beds and personalized sleep solutions. As a Designer in a small but agile UX design team, my input was pivotal in enhancing the digital experience across various platforms, focusing on driving customer engagement and improving overall user satisfaction. I worked cross-functionally with product teams, engineers, and stakeholders to ensure seamless and intuitive user experiences, particularly through our mobile-first approach to e-commerce. Key Accomplishments:Played a pivotal role in the UX overhaul of Sleep Number’s e-commerce platform, contributing to a 15% boost in conversion rates and enhancing user flows for product customization and checkout processes.Contributed significantly to the design and optimization of user interactions and engagement with personalized sleep tracking data.Actively participated in user research, including usability testing and persona development, to inform feature design and address customer pain points, resulting in an 18% reduction in cart abandonment rates.Collaborated closely with product teams and engineers to develop a mobile-first, responsive design, improving accessibility and usability across Sleep Number’s digital ecosystem.Contributed to building and maintaining a design system, streamlining design processes and ensuring consistency across Sleep Number’s digital products, accelerating time-to-market for new e-commerce features.Applied accessibility best practices to improve inclusivity across all digital touchpoints, enhancing the overall customer experience for diverse user needs.

San Francisco Bay Area

Blending my freelance and in-house experiences to helm strategic brand marketing and business development projects. Collaborating closely with C-level stakeholders to compile and utilize key data and insights for targeted design approaches, in alignment with specific creative briefs and client situations. Some highlights of my clients and achievements include: ► Senior Art Director, HAVAS: Collaborating with account and production heads to conceive and execute major print and digital marketing programs for leading health, technology and biotech clients such as Citrix and BioMarin. ► Creative Director, leading visual designs for Barrows Singapore / Unilever: Collaborating with Singapore business to activate strategic brand and category marketing campaigns for Unilever’s major Asian household brands. ► Design Consultant for H&H Asia: Supporting client with US business development strategy, including positioning of their brands, conceptualize products, visual identity development, physical and digital brand launch experiences.► Creative Director, Deckhand Design San Francisco: Collaborated with the founder to re-position and re-launch a successful creative studio; re-articulated and verbalized their business purpose and unique offering to market, expanded their strategic services to high-growth clients including PagerDuty, New Relic and Google. Developed a new visual identity and re-designed the online experience - all launching soon (as of April 2019).

San Francisco Bay Area

Brilliant Earth is a leading ethical jeweller, specializing in customizable engagement rings and fine jewellery. brought onboard as a UX Design consultant, I worked closely with the e-commerce and product team, focused on streamlining the online shopping experience, increasing conversions, and improving user satisfaction.Led a UX overhaul of the "create your own" engagement ring experience, increasing user engagement by 40% through strategic design improvements. Reduced drop-off rates and enhanced the ring design and purchase process.Conducted in-depth user research to identify pain points and create data-driven design solutions.

San Francisco Bay Area

Employed to lead a cross-functional team of industrial design and visual design experts conceiving digitally enabled POS, retail displays, in-store environments and convergent E-commerce experiences. Using my cross-discipline hands-on knowledge of marketing and consumer branding, strategy, and service design principles to deliver shopper engagement and conversion strategies, bringing break-through retail experiences to market for high profile brands and retailers.

Greater New York City Area

Leveraged senior creative experience to positively influence business development and lead a cross-functional team of industrial designers, graphic and interaction experts and freelance staff. I conceived and delivered conceptually compelling content and user experiences, integrated marketing campaigns, digitally enabled POS, retail environments, in-store displays and E-commerce experiences. I essentially harnessed working knowledge of branding, strategy, product and service design principles to deliver customer engagement and consumer conversion strategies, bringing break-through retail consumer experiences to market for high profile international brands. Some highlights of my clients and achievements include: ► Encouraged a creatively-led culture and positively influenced the studio whilst growing my team of staff to 12+ designers, guiding them to deliver engaging retail environments, pop-up stores and end-to-end marketing campaigns► Analysed trends and emerging technologies, identified insights, defined Brand Mission and Vision for Walmart’s future retail incubator, Store No.8► Served as Creative Head of In-store Visibility (ISV) for Team Unilever, maintaining our agency’s largest retained client worth $6million/year. Leading team to create compelling content for branded P.O.S and category displays, and shopper marketing campaigns► Major Engagement Improvements: Generated 72% engagement uplift and profitability growth by applying a strategic approach and consistent design principles to all client visual merchandising needs► Translated user and business needs into interactive experiences, enhancing brand awareness, driving sales and digital relevance in physical retail spaces► Major clients included: Unilever, 3M, Samsung, GSK, US Banking Institutions, and major US retailers such as Walmart, Target and Walgreens

Sydney, Australia

During my contract for Cheil, I augmented and revitalised customer experiences by focusing on strategic retail thinking, product design and art direction.I took this role as an opportunity to effectively lead retail marketing communications, spatial design, and direct content for interactive digital campaigns for IT and consumer electronic brands. Highlights of my achievements include: ► Developed 2 award-winning customer experiences for Samsung flagship retail stores in Australia.► Implemented strategic content, conceptual thinking, art direction and visual story-telling for Microsoft.

Sydney, Australia

Following my promotion into creative directorship, I provided top-notch project leadership from start to finish as both a mentor to the creative team, trainer to creative staff, and change agent focused on rebuilding the organisation’s creatively-led culture. ► Played a crucial role in the organisation’s turning point as an established creative agency► Managed resource and staffing development for creative operations► Approved creative briefs, design processes and employed digital and print production techniques to positively influence graphic design and product design outcomes for major consumer brand clients

Sydney, Australia

Gained invaluable management experience during my time with the Loop family and discovered my passion for breathing life into creative collateral through customized brand innovation development, packaging and inventive UX/UI ownership based on client needs. ► Major clients included companies working in consumer brands, consumer healthcare and pharma such as: Kellogg’s, Colgate-Palmolive, Adriano Zumbo, Skins, GSK, and Bayer.

Sydney, Australia

As a freelancer, I sharpened my leadership, project management, and design skills to direct and complete key initiatives based on client-centric objectives. I remained acutely aware of cost, time, and quality limitations for each creative project to ensure resource optimization and brand maintenance for each client. Some highlights of my clients and achievements include: ► Drove $1M in savings by migrating multiple functions in-house for Lindt. ► Led numerous brand design for Woolworths and Airline Environments for Virgin Australia. ► Other major clients included: Coca-Cola, Diageo, Friesland Campina, GSK, Hulsbosch, and Anthem.

Sydney, Australia

Promoted to Design Director to build and structure brand innovation capabilities across Australia and Asia.► Leading multi-disciplinary team in defining “best practice” methodology integrating 2D and 3D workflow and brand growth practices for key clients. Major accounts included Unilever, Nestlé, Schweppes, 1Cover, Tower, S.C.U., Penfolds.

Sydney, Australia

Global brand design agency creative experience that as Senior Designer Previous creative roles include: Senior Designer at Brave Communications, Brand & Product Designer with D3 Design, Design Manager with Design Bridge, Designer with Attik, and Project Manager/Exhibitions Designer with Rocket Graphics.