• Head of marketing department responsible for all tasks related to marketing including corporate initiatives, lease-up/new development, stabilized assets, client relations, etc.• Establish and nurture client relations throughout the business development lifecycle from inception through stabilization.• Create, execute, and manage marketing budgets for all properties including structuring spend on current/future endeavors.• Establish corporate/property branded image and voice through digital and traditional channels.• Oversee all marketing vendor activities including digital marketing, reputation management, social media, signage/collateral, etc.• Collaborate with department executives in ensuring the growth and vision of company goals.• Train teammates on PMS/CRM systems and marketing technologies.• Analyze and present data to clients, teams, and fellow corporate members to ensure goals are met.• Pioneer new technologies that advance client and company directives.• Generate revenue through the creation of collateral/artwork/designs.

• Manage a portfolio of marketing strategies to support leasing efforts and occupancy goals. • Work with and support operations team and onsite team with internal marketing tools, including set up, training and adoption of said tools. • Create and analyze marketing mix for each community to ensure it meets the individual occupancy needs. Specifically focusing on traffic volume, quality of leads, and conversion. • Oversee and assist with new communities’ onboarding for marketing items; website, ILS, social, paid search, tracking numbers, copy, concessions, reputation, and others marketing tools. • Analyze and review marketing KPIs. Report findings to regional manager with recommendations as needed. • Prepare for and participate in scheduled calls with onsite team members, regional manager, and other departments as needed or requested. • Support outreach marketing efforts, resident referral efforts and community events. • Research new marketing vendors and technology that come to the multifamily space, brainstorm with marketing team on new ideas and new opportunities to enhance our marketing presence, reach and strategy. • Maintain thorough understanding and be the internal expert of marketing programs and tools. • Maintain a thorough understanding of marketing condition and competitive landscape in assigned portfolio. • Assist in New Business initiatives as requested.

• Coordinated the multimillion-dollar redevelopment of ShoreCrest Club which includes the property’s amenities, security system, lobbies, units, and common areas.• Successfully reduced $600K in delinquency while navigating Miami-Dade’s changing COVID eviction policies.• Effective in increasing the property’s occupancy and leased percentage by 15% and 22%, respectively, while increasing NER by $0.43. • Assisted in the rebranding of ShoreCrest Club to Navette on the Bay through the updating of marketing material, changing of the targeted demographic, unit redevelopment, etc.

• Responsible for all residential aspects of Panorama Towers which include budgeted and forecasted NOI goals, leasing/marketing strategies, staffing, vendor relations, etc.• Created and executed a delinquency reduction action plan that successfully reduced $2M in delinquency.• Collaborated with Fortune Realty in efficiently leasing up the property from 72% to 90% while minimizing the exposure of fraudulent/unqualified applicants. • Launch marketing projects with both local and national businesses to further promote Panorama and establish brand recognition.• Devise additional strategies with FECR ownership in was to optimize residential satisfaction.

• Successfully managed the lease up, and stabilization, of Berkshire Coral Gables.• Promoted strong NOI growth by increasing renewal rents by 3% above budget – with an average of 60% renewal conversion – while averaging a 10% increase on new unit turnover.• Increased Other Income revenue to $90,000 quarterly by raising unit cost to rentable items and increasing dollar amount of fees. • Decreased delinquency from 5% to below 1% consistently; 0-1 eviction per quarter. • Ranked amongst the highest in the portfolio for Reputation Management with a 5 star average for reviews, and increased resident satisfaction from 3.5 to 4.5 on a 5 point scale. • Only property in the southeast region to receive a 96% on community audit.• Responsible for managing outreach marketing to the local and greater Miami area.

• Responsible for assisting in the $50,000,000.00 redevelopment of Camden Brickell and Camden Las Olas (vendors, staffing, contracts, and inspections). • Consistently maintained delinquency to below 1%; averaging $200 every month. • Accountable for the leasing and maintenance team to ensure sales goals and resident satisfaction goals were met. • Managed all forms of outreach and marketing including but not limited to resident events, local shops and restaurants and business to business sponsorships. • Maintained budgeted occupancy during the redevelopment process.

• Supervise all aspects of the community under the Property Manager (vendors, payroll, evictions, etc). • Complete Month End processing that included reviewing budgets, files, and performance. • Managed the leasing and maintenance team to ensure rental goals and resident satisfaction goals were met. • Responsible for creating marketing plans/agendas and for community events. • Creating reports to audit all areas of the community.

• Assisted in the repositioning of Camden Renaissance, Camden Club, and Camden World Gateway.• Involved in the lease up and management of Camden Waterford Lakes and Camden Town Square.

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