Andrew Ralph Email & Phone Number

An exciting 30+ year odyssey in the international red meat and livestock industry has rewarded me with a unique global perspective and skills set spanning many industry segments and countries. These include; livestock production, meat processing, retail butchery, wholesaling, business development, import and export sales and logistics, market research, marketing, advertising, business management, market access, product innovation, brand development, specifications and quality assurance auditing. Delivering technical meat training and undertaking business development activities on behalf of the Australian red meat industry in over 10 countries provided me with rich cultural experiences that shaped my worldview. This fueled my passion for international market development and my drive to create value and profits for customers, industry stakeholders and shareholders. During my various leadership roles at Australian Meat & Livestock Corporation and Meat & Livestock Australia, I developed and implemented marketing and business development strategies that created new sales opportunities for Australian exporters. My strategies also generated the momentum that ultimately convinced the largest USA food service operator to change a long-standing corporate policy to allow the inclusion of Australian beef into their core products. As President of Australian Premium Brands, Inc., I successfully led the strategic planning and origination of a Green field fresh beef venture within the USA market for one of the worlds largest meat companies achieving $0-$40 million (>$US100 million 2018 equivalent meat $'s) in new business within 18 months. Drawing on my technical and marketing expertise in the industry, I developed new branded beef programs, built sales and profitability, and drove the company through a rapid growth phase. Cultivating strong customer relationships provided the foundation for ongoing success.

Listed skills include Sales Management, Food, New Business Development, Product Development, and 46 others.