Andrew Cockburn Email & Phone Number

Australia

Gold Coast, Queensland, Australia

Digital and Brand Consultancy: We are selective and work with a small group of organisations at a time. We integrate and support internal and external marketing teams to align and grow brands.Focuses on brand identity, brand alignment, customer journey, conversion optimisation and relationship management.Large or small but have a passion for SME's and entrepreneurs, taking organisations into their next growth phase through brand and funnel audits. Intentionally selective with clients through mostly a referral basis providing, 1:1 mentoring to founders and CEO's.

Gold Coast, Queensland, Australia

I returned to Hillcrest Christian College to lead the Learning Management System (Schoolbox) rollout, revamp the brand identity, and launch a new website.

Gold Coast, Queensland, Australia

As a senior subject matter expert at NewsXtend, the digital agency of News Corp Australia. My primary focus is on creating strategies from client discoveries and auditing competitor agency strategies across SEM, social, and SEO leading to competitive pitches. I specialise in developing product strategies, creating sales collateral, and implementing training programs to leverage News Corp's core strengths and address market gaps. Additionally, I conduct regular reviews of sales processes and systems, suggesting and implementing new go-to-market approaches and product modules. My specialties include programmatic advertising, Google Ads, social media, audio, ecommerce, and utilising various AdTech platforms. I am well-versed in audience segmentation, targeting, analytics, CRO, UX, and conversion tracking through Tag Manager. My Marketing Generalist background has also allowed me to support and enhance News Corp's other services, such as affiliate marketing, shoppable content, and rich media formats like native and print media.

Reedy Creek, Queensland, Australia

• Marketing campaigns: work to implement multi-channel, integrated marketing communication campaigns to achieve business targets.• Implement and manage all digital platforms (Tag Manager, Spotify, Google Ads, Facebook business manager)• Build strong relationships with partners and program owners to create engaging stories. • Identify, write and edit content pieces (blog posts, PR releases, tutorials, videos, presentations) aligned with various stakeholders' business strategies.• Identify, pitch, and project management of integrated software solution for amalgamated communication. Focusing on integrations with database, website, App, communication and intranet.• Lead and nurture a growth team including Marketing, Content Creator, and external partners to deliver on brand and growth objectives.• Collaborative with Executive Head and Department Heads to outwork strategic plans and priorities• Audit and evaluate various business workflows and operations• Execution of the strategy through integrated marketing channels (paid, social, SEO, content, video, partners)• Manage and hire the marketing team and work with external agencies as required• Ownership of the marketing budget and competitor analysis

Adelaide, Australia

• Work with the developers, sales, and customer service staff to target business objectives and key results• Managing the business processes and staff from SaaS business identification, quotation, contract of service, implementation and after-sales support• Work with the founders to set marketing strategy & KPIs• Evangelizing solution messages to prospects and customers in meetings and company events• Development of existing and strategy for existing and new SaaS products and markets• Working with internal and external developers on software and system improvements• Creation and facilitation of workshops and consultancy services• Support the goals of the organisation and Board• Support Education Department contracts, tenders, and key accounts

Adelaide, Australia

• Maintain and build sales pipeline through demand generation content and management of CRM• Creation and distribution of awareness and education content on effective school communication• Analysis of market trends, current product positioning against competitors• Provide tools and materials to enable the sales team to function effectively• Support the ideation and project management of a new product• Utilise data for marketing campaigns, interrogating the organisation’s databases and external data

Adelaide, Australia

• Performance Analysis - Brand Strategy - Channel Growth - Client Acquisition - Lead Generation - Product Marketing - E-commerce - Social Media Strategy - Campaign Evaluation - Competitive Analysis - Creative Direction - Media Buying• Create Digital Strategy with staff for individual clients to ensure return on investment & business growth• Develop creative, innovative & strategic advertising solutions to develop true media partnerships• Digital expertise & coaching• Portfolio planning and management - understand current portfolio and plan digital strategies to address need, growth potential, audience and total advertising spend• Responsible for driving teams' digital sales and achieving targets• Industry insights - support the creation and presentation of meaningful insights to share with which stakeholders• Market Opportunity & Industry Analysis - Understand and utilise data to identify new growth opportunities and diagnose solutions• Build High-Performance Environments - The ability to deliver and get the best out of people by coaching, developing and providing feedback to perform to the best of their abilities

Adelaide, Australia

Pedare is an Independent coeducation Anglican & Uniting Church School, with a focus on academics, music, and robotics located in the North Eastern suburbs of Adelaide• Responsible for the creation and execution of marketing initiatives with its brand, public relations, media, advertising and communications objectives• Member of the College Executive, involved in strategic planning and corporate governance including Board Presentations• Development and execution of a strategic marketing plan resulted in growth in all aspects of the marketing and sales funnel with increased engagement, lead, and conversions• Event management including anniversary events, College events and Open Days• Project management of a new College website and digital marketing strategy resulting in increased qualified leads by 258%. (2016) with sustained YOY growth (880 enrolments to currently 1099)• A technology enthusiast and content creator I created and edited 360 imagery, drone footage, time-lapse, augmented reality and the use of beacon technology in integrated marketing campaigns• Event Management and support for Open Days, FIRST Australia Robotics Competition, Robo-Camps, Google CS4HS, and other events• Change Management strategies and implementation for One College, One Campus, Google Classroom, community communication, and co-curricular workflows• Public Relations including joint PR release with Life Care partnership, working with the Office of the Hon Susan Close MP, Minister for Education and Child Development in communicating Non-Government School Loans Program to mediaCollaboration with other State Government, Local Council, and other business partners

Adelaide Area, Australia

• Business development and community engagement for B2B and B2C• Content creation and lead generation for B2B• Key accounts across SA for TV/Film, Arts, Education, Military and Law Enforcement.• Event and solution presentations, business partner events, sponsorship award nights and product launches• Creation of tutorials and lead material• CMS of the national website• Provide marketing content for email marketing• Creation of social and online content and monitoring for engagement and lead generation• Training and solution sessions including SA Department of Education• Implement marketing strategies and creation of content for Pro AV Solutions' national website and communications• Certified Apple Professional (2012 & 2013)• Certified Adobe Creative Suite, Product & Enterprise Professional 2013A highlight of Pro AV Solutions was the connections and relationships formed within the film, advertising, and creative agencies. Being passionate about cinematography these business contacts enabled my interests in visual storytelling to develop further filming concerts, music videos and being a camera operator on the "Live at Twin Earth" series

Adelaide, Australia

Managing key accounts in South Australian and the Northern Territory. Relationships and communication were crucial to my success in achieving my employer's targets while enhancing business relationships.Key HighlightsThe highest percentage of the 2010-11 business plan, 8% above state total. • Genius of the Month Award 2011 – recommended by peers for demonstrating core Panasonic values over and above core responsibilities.• Growth in market share across strategic categories against the downward national trend.• Create and ensure product sell in and sell through, product positioning and product training.• Develop new business markets and strengthen existing relationships.• Reporting of activities and market trends to management.• Meet KPI of sales targets by product categories in the highly competitive consumer electronics market.• Brand management against competitors.

Adelaide, Australia - Reporting To Sydney Head Office

Reporting to the national Marketing Department, my role was to provide marketing and training initiatives to drive sell-through of Panasonic products in the SA & NT markets. Establish relationships with a diverse range of stakeholders including proprietors, managers and staff.Key Highlights• Customer Care award for the month of June 2008.• The employee of the Month for July 2008.• Business development trip to Japan with key business partners.• Support for charitable functions and events with business partners.• Client relationship building at sponsorship partner events. Including Melbourne F1, Clipsal 500, Panasonic Pavilion at SAJC, Melbourne Cup, Rugby 7's, Asian Cup and AFL games.• Co-ordination and facilitation of marketing initiatives to drive branding and sales through training programs in SA & NT.Role Attributes:• Analyse market trends and report to the national Marketing Department. • Creation and implementation of training material for national distribution. • Support for training and events such as national road shows and product launches. • The development and delivery of local marketing strategies to enhance sales for the SA/NT marketplace.• Co-ordination and execution of marketing material for brand awareness.• Supporting the state sales team to achieve state sales targets and national objectives.

Unley, South Australia, Australia

SA Master dealership for fleet and new cars. Project Managing supply to deliver on contractual agreementsOperation of the Fleet Management Information System, including data analysis, report generation and monitoring performance standards to ensure contract compliance.Sales forecasting, Project Management and vehicle sourcing.Training in FSRA Finacial services as part-time Business Manager from the contract, novated lease and financial assistance.More than 20 customer commendations for exceeding customer expectations and providing a high level of customer service.

Mba

Graduate Certificate Completed / Progressing Towards Masters Marketing, Marketing/Marketing Management, General, Distinction

Research Masters, Business/Corporate Communications

Activities and Societies: Research Group on staff and student efficacy through professional development and change implementation process.

Advanced Diploma In Marketing, Marketing

The Gordon and Holmesglen Additional Electives Electives in change management - Distinction (Holmesglen) Develop a Marketing Plan - High.

Bachelor Of Commerce (B.Com.), Double Degree - Bachelor Of Commerce And Bachelor Of Applied Finance

Bachelor’S Degree, Psychology