Responsible for leading marketing programs and campaigns for Nuance's portfolio of imaging software solutions within the UK, Ireland, The Nordics and Southern Europe

Was involved with driving the marketing strategy for a range of products. Produced and implemented category and channel marketing strategies via both the internal marketing team and trade partners. This includes trade initiatives, national media, events, PR, lead generation and web activityDirectly managed marketing activity with key trade partners. Responsible for the entire process of budget allocation, supporting implementation and evaluating the ROI. Developed and implemented successful campaigns utilising external media, advertising, event and design agencies . Provided analysis and measurement of category activity to provide ROI and informed opinion to the commercial and sales departments.The Brother marketing team won the Best Vendor Marketing Team at the 2017 CRN awards & the 'Marketing Team of the Year 2014 ' at the B2B Marketing Awards.

Planned and implemented multiple marketing campaigns to drive sales for the businessWorked with market-leading IT hardware, software and service providers to run co-funded marketing campaigns. Provided in-depth reporting and ROI analysis of campaigns internally and to IT providers. Managed external agencies to produce marketing collateral and campaigns

Developed and implemented a full mix of marketing activities supporting UK and European sales offices. Project managed the successful implementation of exhibitions and events in the UK and overseas. Provided in-depth market research and industry analysis for the business development department