Andrew Friedman Email & Phone Number

Las Vegas, NV, US

Seattle, Washington, US

• P&L and KPI ownership for all live F2P / mobile games, including Evermerge and Gummy Drop.
• Responsible for defining and executing company-wide Games as a Service strategy, including live ops across active titles and approach towards generative AI integration into pipelines.
• Runs cross-functional teams in ongoing development and operations of games portfolio.

Palo Alto, California, US

• Led physical and digital (XR/AR/MR) games strategy, design, operations, and development globally.
• Responsible for direct-to-consumer game and gaming content strategy and key success metrics.
• Built operational effectiveness across internal teams and partner studios worldwide, includingalignment of content roadmap, product ecosystem, and go-to-market strategies.
• Managed cross-functional initiatives to identify and execute on new gaming value propositions.

Boston, Massachusetts, US

• Led game strategy, design, financial performance, and live operations for company’s $200MM gaming vertical.
• Responsible for games publishing – portfolio composition, selection of games, monetization, and post launch performance metrics for more than 300 titles - while establishing publishing structures for global network of.
• Oversaw game strategy, design, development, and certification for company’s original line of games – more than a dozen to date.
• Owned of portfolio-wide strategic initiatives focused on innovation and enabling new market entries.
• Developed and implemented program management processes for collaborative development between internal teams and external partners.

• Provided a broad array of product management, product development, and digital strategy services to clients ranging from starts-ups to the Fortune 500 in the gaming, eSports, F2P/IAP commerce, edTech, and digital.
• Game work included: Carmen Sandiego Returns, The Oregon Trail American Settler, and Destination Nova
• eSports research and strategy projects on behalf of 4 major gaming and media companies

Brooklyn, NY, US

• Product, strategy, and operational executive responsible for $100MM kids gaming division.
• Led product management, design, development, and 3rd party publishing of an expansive gaming portfolio: more than two dozen games across a wide range of genres and player types, including a large-scale virtual world.
• Drastically improved project success metrics. Through better Scrum/Agile processes, targeted resource allocation, and enhanced project planning and accountability, I increased successful project completion rate from.
• Planned and directed consumer market strategy for product portfolio, which includes a #1 in its category App Store title and multiple Apple featured promotions.
• Structured relationships, negotiated contracts, and secured IP licensing and revenue sharing deals with production studios and content partners.
• Owned strategic roadmap, product planning, implementation, rollout, and live support for publishing and infrastructure platform, with partner APIs and SDK, used across the portfolio by internal teams and 3rd party.

• Founded and ran a mobile and social gaming infrastructure and platform company focused on optimizing free-to-play monetization.
• Designed core product concept and market strategy.
• Architected and led development of foundational technology and partner SDK.
• Led sales and business development initiatives, including all partner licensing and negotiations.
• Designed simple, custom analytics solution for tracking usage, conversion, and monetization.
• Responsible for company-wide P&L, customer acquisition, and market engagement.

• Game industry consulting executive. Ran Bitwreck's day-to-day operations while provided clients with product and market strategy expertise. Extensive, full-lifecycle experience in free-to-play, freemium, and premium.
• Developed comprehensive product and gaming market strategies for multiple clients.
• Developed market entry and expansion plans including strategic, financial, and technical analysis for product introductions and brand extensions.
• Led efforts to improve internal workflow and operational processes for early stage ventures.Product Development and Implementation Management
• Ran software development and implementation engagements across a wide range of platforms.
• Led scope definition and project planning, including timeline and milestone determinations, risk assessments and contingency plans, resource scoping and sourcing.Operations and Business Development

• Executive at mobile gaming company responsible for leading the company’s technical strategy.
• Oversaw development of key technology initiatives, including user account management, billing system, infrastructure platform, and more than a dozen mobile applications.
• Reorganized, expanded and managed software engineering department. Led rapid departmental turnaround without damaging overall company morale resulting in 300% improvement in on-time delivery rates and significant.
• Played key role in raising venture funding during post “Internet-bubble” recession and managed the technical due diligence efforts related to this process.

US

• Managed all major customer-facing application development initiatives for Media Metrix top-20 site.
• Build and led 60 person department including on-site staff and multiple offshore development teams.
• Coordinated the launch of numerous new titles and regular updates to existing content.
• Consistently achieved on-time and on-budget product launches while managing all aspects of department, including: resourcing, scheduling, budgeting, technical oversight and strategic planning.

• Created and led high-efficiency technology department encompassing software development, network operations and quality assurance.
• Managed both long-term strategic technology planning and day-to-day departmental activities.
• Built a technology department focused on rapid, low-cost prototyping and development with a flexible infrastructure designed to enable rapid scaling. The resulting high-volume production pipeline allowed the company to.
• Supervised implementation of company’s technology infrastructure and systems.

GB

Mba, Management And Entrepreneurship

Ba, Philosophy, Psychology